Newest Posts

How should Prince’s Golf Club’s Himalayas course be renewed?

By: August 18, 2017
Prince's Golf Club renovation works in 2017

The Prince's Golf Club is continuing to invest in its golf courses. In 2009, the European Golf Design was requested to help remodel and introduce some new bunkers. This time, the Prince's Golf Club has announced an extensive and ambitious plan…

Cleveland Golf announces new launcher woods and irons

By: August 14, 2017
Cleveland Golf Launcher HB Woods crown

I got used to it that golf equipment manufacturers in this part of the golf season usually come up with limited edition golf club models. This is why interesting the announcement of Cleveland Golf. Cleveland Golf’s new woods and…

How could PGA Catalunya Resort utilize wine tourism trends?

By: August 11, 2017
PGA Catalunya Resort - Celler Mas Hereu_vine planting

Did you hear that PGA Catalunya Resort will have a new, on-site vineyard? The Celler Mas Hereu, will eventually see the European Tour Destination produce its own wine. The idea of combining wine and golf is not totally a new…

Will you find the feel of a blade in the new Scotty Cameron Futura 5.5M?

By: August 10, 2017
Scotty Cameron Futura 5.5M

Do you enjoy the new line of Scotty Cameron Futura putters that was launched in March 2017? The new Scotty Cameron Futura 5.5M extends the popular Futura line with a model designed for players seeking a smaller mallet with additional…

What are the new golf destination promotion techniques in 2017?

By: August 9, 2017
Abu Dhabi Golf Club

Troon International has recently sealed a partnership with leading golf tour operators, Your Golf Travel and golf.extra, to increase visibility and encourage more golfers than ever to venues within its world-class golf course portfolio. Properties in the…

The Paradox of the Golf Equipment Industry: The Demise of the Green Grass Shop – Part 2.

By: John Strawn, Director, Global Golf Advisors August 8, 2017
The Pro Shop at Gearhart Golf Links

In 1989, the designer of a new American golf course called Persimmon Ridge hit the ceremonial first tee shot at the grand opening. As the now-familiar sound of a metal driver hitting a ball rang across the teeing…

The LPGA will not have an issue with the new Glenmuir Collection

By: July 24, 2017
Glenmuir Spring Summer 2018 Collection Ladies Sunrise Spread

Between us, I don't really understand the concerns of the LPGA Tour regarding LPGA Tour players' attire. You might find extreme examples, but most of them are not sexist, but rather sporty and modern. If you select any…

Why is attractive for women?

By: Alastair Spink - Head Coach at July 19, 2017
Alastair Spink Head Coach at

Recently, I was lucky enough to talk with Alastair Spink, the Head Coach at about the challenges and achievements of their program. For those of you who have not heard about this initiative, it is a social…

All Posts

How could the Burns & Wilcox sponsorship deliver results?

By: July 20, 2017
Webb Simpson Burns & Wilcox sponsorship

While Webb Simpson can be happy for the Burns & Wilcox sponsorship deal, I would suggest them rethink and revise how to maximize this sponsorship and cooperation. Marketers like Burns & Wilcox should move beyond putting their logo the…

Will the new Smart Sole 3 wedges save your game?

By: July 18, 2017
Cleveland Golf Smart Sole 3-C-THREE_TIERED_SOLE-TECH

In less than a week (officially launching July 24, 2017), Cleveland Golf will launch its new Smart Sole 3 S and C wedges. Both the Smart Sole 3 S (S = sand) and C (C = chipping) wedges feature a…

Who will be the 1st guest of the reopened Lumine Beach Club?

By: July 17, 2017
Lumine Beach Club Picture

The Lumine Mediterránea Beach & Golf Club has just reopened its Beach Club for 2017. The Beach Club, which features a unique series of tiered pools that overlook the Mediterranean Sea, offers visitors the perfect place to relax and unwind…

Learn 7 ideas from Burhill Golf & Leisure about sustainability!

By: July 13, 2017
Howard Craft Burhill Golf & Leisure

Last month, I had the chance to report about 5 Burhill Golf & Leisure venues who were recertified by the Golf Environment Organization (GEO). Recently, I made an interview with Howard Craft, the general manager of  Wycombe Heights Golf…

New chapter in the eventful life of Deering Bay Yacht & CC

By: July 12, 2017
Deering Bay Yacht & Country Club

When I first heard about that Troon will manage the Deering Bay Yacht & Country Club in Coral Gables, Florida, I could not imagine that is a very eventful place. Deering Bay Yacht & Country Club is a unique…

PING G400 golf clubs are speeding up after dieting

By: July 11, 2017
PING G400 Driver_10-5 ExplodeIllustration

In these days, PING is launching their fastest and most forgiving driver to date and an iron that delivers tour-level distance and ball flight highlight the new PING G400 Series. I will try to summarize the innovations and new…

Can diverse golf club workforce outperform homogenous?

By: July 10, 2017
Heather Tubb: diverse golf club workforce

Actually, this post is intended to be a positive one when I heard that Cams Hall Estate in Fareham, Hampshire (owned by Crown Golf) has got a new FEMALE general manager in the person of Heather Tubb. She is still one of…

Who are the new ambassadors of Crown Golf clubs?

By: July 6, 2017
Crown Golf Development Program

In my latest article ("Reality of Measuring Customer Experience", page 26-27.) about customer experience in Golf Management Europe, I have highlighted that if golf clubs want to achieve customer-centricity then first they have to make an internal transformation. This includes empowering…

The Paradox of the Golf Equipment Industry: An Enquiry in 3 Parts

By: John Strawn, Director, Global Golf Advisors July 3, 2017
Golf Equipment Business in China

Introduction Nike started selling golf shoes in 1984, but golf was a minor component in Nike’s marketing juggernaut before Tiger Woods came aboard in 1996. By 2000, Nike was selling balls and clubs as well as apparel and…

Harry Colt’s La Mer shines again in his old splendour

By: June 29, 2017
3. Le Touquet Golf Resort_Patrice Boissonnas

It always makes me happy to share the news of a renovated, famous golf course. Most recently, the Harry Colt designed La Mer Course at Le Touquet Golf Resort (Normandy, France) gained back almost completely its old splendor.…