Monthly Archives: September 2009

Reducing golf course operating costs by 300%

By: 2009. 09. 30.

When golf courses are closing all around the world (only in US: 71 golf courses were shot down in the first half of this year) we are always happy to find solutions how we can reduce operating costs.…

Golf Expo Munich with great findings and stories

By: 2009. 09. 30.

Huh, I have just returned from Golf Expo (Munich, Germany). It seemed to me that we outgrew the place. 3 big halls and a conference room were not enough. I felt very crowded the place. I met lot…

Now it is final: golf is an Olympic Game in 2016

By: 2009. 09. 25.

After a long-long fight for the recognition, the Olympic Committee decided to add golf to the list of olympic sports. Now it is our turn to meet expectations. These expectations are likely to be counted in GRP, revenue…

Golf Digest’s latest golf award – so what?

By: 2009. 09. 24.

New year, new competition. 64 golf clubs, 46,000 people participated and 600,000 criteria evaluations were collected in the latest survey of Golf World (Golf Digest). Such survey and competition was relevant and useful when there was no online…

LCD loaded golf bags for the sake of brand awareness

By: 2009. 09. 23.

As regular ad spaces are losing relevancy and efficiency, advertisers are looking for something unusual and sometimes ambient media solutions. This how LCD loaded golf bag. Well nice idea, BUT in media planning what really matters is the…

Do we need golf industry exhibitions?

By: 2009. 09. 22.

As the kick off day of Golf Expo in Munich (Germany) is getting closer, I am start think about what do we gain from such old fashioned industry exhibitions. As reading the website of Golf Expo, it turns…

Golf Equipment Industry in social media (part 3)

By: 2009. 09. 20.

You probably asking me, after reading golf equipment industry in social media (part 2) why do I emphasize the importance/role of social media in golf product communication and how it will gear up sales. Starting point is 72%…

Golf courses are not just target golf

By: 2009. 09. 19.

I think golf professionals are starting to appreciate golf courses that provide them challenge to master Mother Nature. John Daly, in the last edition of Golf Monthly (October 2009.), says that the European golf courses are more than…

Public golf courses in “hybrid way”

By: 2009. 09. 17.

Toyota came out recently with an interesting website to promote its Prius and the idea of environment protection. What is the connection between Toyota Prius and public golf courses? Environment consciousness is gaining momentum, not just in the…

amosbaron@hotmail.com has shared: 15+ Tools For The Best Golf Season Ever

By: 2009. 09. 17.

amosbaron@hotmail.com wanted to share this with you: Some of the great things in social media that you can spread your thoughts to a much broader audience than via any other media plus organize your social life as well.…

Have you heard about Piranha Golf?

By: 2009. 09. 15.

Last week I received an invitation on LinkedIn.com from Andrew Snook, the CMO of Piranha Golf. I must admit I have not heard about this Australian golf manufacturer. My first step was to visit the brand site: http://www.piranhagolf.com.…

Who cares about Golf Digest’s TOP100?

By: 2009. 09. 12.

Many publishers (e.g. Golf Magazine, Golf Digest) think if they create TOP50/100/200/500 lists of companies, influencers etc. Sounds familiar? Yes, of course. We also know that the unhidden goal to sale more copies. In the era of web…

Golf club managers are earning really bad

By: 2009. 09. 11.

When the economic climate is not in favor of golf courses, golf club managers' job descriptions are widening with new skills and duties. In general, the minimum requirements are bachelor's degree, 5+ years experience managing a full service…

China golf market will lead the world

By: 2009. 09. 11.

If China is able to keep this pace of development soon can be the No.1 golf nation and golf equipment manufacturer of the world. China has already surpassed Japan. The annual growth rate of golf courses in the…

R&A’s new website is missing the point

By: 2009. 09. 08.

R&A launched recently a new website, www.bestcourseforgolf.org to help golf course developers,owners and average golfers to perform better. Great!! I would expect from such website that it enables me to ask questions from the editors, evaluate content and…

Golf sponsorship budgets are in danger

By: 2009. 09. 07.

As a groundswell, the collapse of the American automotive and financial sector arrived to the golf industry by significant cuts in golf sponsorship budgets. The sponsorships shrunk by 3.7% according to IEG LLC.  As one of the major…

PGA golfers on Twitter

By: 2009. 09. 06.

It is very likely that PGA golf players are also discovering the social media to boost their popularity and indirectly their sponsors, the golf equipment manufacturers. Today I found an interesting website (http://twitter-athletes.com)that collects Twitter accounts of sportsmen…

Golf architecture is facing new challenges

By: 2009. 09. 04.

To the best of my knowledge a classic 18-hole golf course is 6,000 yards that spreads over 100 acres. Today if we check the average golf course territory we find that about 150-200 acres of total land, including…

Do we read golf clubs’ direct mails?

By: 2009. 09. 02.

When I am asking time to time, golf course marketing managers about what kind of communication channels do you use to reach golf club members or prospects, the answer is electronic direct mails (eDM), electronic newsletters. Few days…