Monthly Archives: January 2015

Synergies of the Golf Tourism England & England Golf cooperation

By: 2015. 01. 30.

Golf Tourism England has just announced the formation of partnership with England Golf. I think they can complement each other well. I hope this partnership does not come too late. England Golf reported last year a 12% drop…

From today: 2015 Titleist Pro V1 and Pro V1x golf balls are available

By: 2015. 01. 30.

Let's see the brief history of the Pro V1 golf balls before I would explain what I found new in the 2015 Titleist Pro V1 and Pro V1x golf balls: October 2000: the original Pro V1 prototype was launched…

Tiger Woods’ signature TW ’15 with the integration of flyweave

By: 2015. 01. 29.

The new TW ’15 shoe, is the first to feature Nike’s breakthrough Flyweave technology in the upper. The innovation in Flyweave technology is helping us to have more flexibility in the upper part of the golf shoe. What makes unique TW…

Golf’s direct economic impact in Florida was $8.2 billion in 2013

By: 2015. 01. 29.

In the latest Golf 20/20 report I found that golf’s direct economic impact in Florida was $8.2 billion in 2013, an increase from $7.5 billion in 2007. How is this possible when golf participation is declining. In last…

The Golf Club at Mansion Ridge selects Troon Golf

By: 2015. 01. 28.

The Golf Club at Mansion Ridge has just selected Troon Golf to oversee all aspects of the golf club, including golf operations, agronomy, revenue management, food and beverage, special events, sales and retail. The Golf Club at Mansion Ridge…

Monte Rei starts to measure customer experience in a new way

By: 2015. 01. 28.

59Club has just launched its new product 'Stay & Play' an in-depth, statistical customer experience analysis. 59Club recommends to see the customer experience from a broader experience the total customer journey. The first golf club to utilize this customer…

Rob Andrew joins Direct Golf management

By: 2015. 01. 27.

In last October I wrote that ecommerce specialist Lee Brown and retail expert Peter Riordan has joined Direct Golf. Now I can tell that the golf industry excutive Rob Andrew joins Direct Golf as a member of the…

Women’s Nike Lunar Control enables you to design golf shoes

By: 2015. 01. 26.

After the success of the men's Nike Lunar Control franchise, Nike Golf introduces the women’s Nike Lunar Control. What makes Women's Nike Lunar Control golf shoes special? The first women’s shoe in the Lunarlon collection; the first women’s golf…

Quinta do Lago won the 2015 Today’s Golfer Travel Awards

By: 2015. 01. 26.

It seems to me that Quinta do Lago's €29m investment programme brought it's first awards. Part of this program was the modernization an facelifting (worth of €9.6m) of Quinta do Lago's North Course by Paul McGinley with Beau Welling. Quinta do Lago, the leading…

What is the source of extra speed in Callaway Golf XR product family?

By: 2015. 01. 16.

Just before the start of the PGA Merchandise Show in Orlando, Callaway Golf has just announced its new line of golf clubs the XR product family (XR Driver, XR Irons, XR Hybrids, XR Fairway woods). The new golf…

Heythrop Park Resort is boosting its course management team

By: 2015. 01. 15.

The Tom Mackenzie-designed golf course at Heythrop Park Resort is upgrading its green team. The resort recruited two senior professionals. Steve Cherry, a 25-year career greenkeeping professional who prepared 17 European Tour events under Alex Hay at Woburn.…

Romain Wattel is joining Nike Golf team

By: 2015. 01. 15.

Nike Golf has just informed me that Romain Wattel is joining their brand team. In the Abu Dhabi HSBC Golf Championship Romain Wattel will play with Nike Golf equipment. He had a very impressive year in 2014 with…

True Temper’s 1st PGA Tour victory in 2015

By: 2015. 01. 15.

Hyundai Tournament of Champions has ended with the victory of Patrick Reed and Tru Temper's Dynamic Gold. In Patrick Reed's bag there were: Dynamic Gold X100 (3-9); Dynamic Gold S400 (PW, SW, LW). In total there were 24…

How will wearable technology change our golf retail experience? – part 2

By: 2015. 01. 14.

In the previous post I started to explain why wearable technology solution could improve golf retail experience. I highlighted 3 major areas for improvement: product information and related services, in-store communication and navigation; payment solutions. In this post…

Rory McIlroy got lost in Abu Dhabi

By: 2015. 01. 14.

Actually Rory McIlory together with the Henrik Stenson, Justin Rose and Rickie Fowler are preparing for the 10th anniversary of the Abu Dhabi HSBC Golf Championship that will kick off tomorrow (15-18 January 2015). So the guys looked around and…

How will wearable technology change our golf retail experience?

By: 2015. 01. 13.

The usage of wearables is not totally new to the golf industry. Those who were lucky to be in the Ryder Cup were able to experience the advantages of Radio Frequency Identification (RFID). This is why I was thinking over how could pro-shops…

Frenchman’s Reserve Country Club selects Troon Golf

By: 2015. 01. 12.

The 18-hole championship golf course at Frenchman’s Reserve, designed by golf legend Arnold Palmer has selected Troon Golf to manage the country club.  Frenchman’s Reserve Country Club is a private facility. The Arnold Palmer Signature Golf Course featured at…

What can make your golf instruction business better? – part 2

By: Maria Palozola 2015. 01. 12.

We are conitnuing Maria Palozola's previous post where she started to list her 5 key performance factors: 2)  Email Marketing All the instructors agreed that growing a big Email List whether it's through private lessons, outings, your website, your newsletter, etc.,…

What can make your golf instruction business better?

By: Maria Palozola 2015. 01. 12.

Recently I met with Maria Palozola, a Top 50 Instructor with the LPGA and asked about her golf instruction business challenges. I was interested in what kind of tools and solutions does she use to acquire and retain customers/golfers.  …

PGA of America CEO Pete Bevacqua found a new pursuit

By: 2015. 01. 09.

New year, new challenges. Pete Bevacqua, has been named Chairman of World Golf Foundation’s Board of Directors for 2015. Bevacqua succeeds Tim Finchem, Commissioner of the PGA TOUR, who served as the 2014 Board Chairman. Bevacqua became the…