Last August I have already shared with you that Titleist launched the Titleist T-series irons product family (T100, T200, T300). On March 27, Titleist will launch a new member of this product family, the Titleist T-400 irons. The fittings…
In employee experience development, we highlight the importance of recognizing employees' achievements and performance. Recognition can be meaningful if we do it in a timely and genuine way. My concern with recognition is that it is not about…
This week at the PGA Show in Orlando, Lamkin will introduce the new members of the ST grip line: ST+2 Hybrid and ST+2 Hybrid Calibrate grips. Both are loaded with advanced features including Lamkin’s new “Smooth Tack” material,…
For some of you, the new Wilson Staff D7 forged irons might remind the Wilson Staff C300 forged irons. Right here at the beginning, I can assure you that the new Wilson Staff D7 forged irons are different:…
As you may have noticed I don't write or very rarely about golf tournaments. If I write it is because of sustainability or fan engagement best practices. The reason why I am writing about the Berkhamsted Trophy is…
To understand the advancements in the 2020 Titleist Tour Soft golf balls, let me give you a brief summary of the features of the 1st version of this golf ball model (2018): Designed with the largest Titleist core…
We can say good-bye soon to Almenara Hotel at Sotogrande. The Sotogrande SA has agreed with Accor’s luxury, lifestyle brand SO/ Hotels & Resorts to launch the brand's 1st hotel in Spain. This will be the 8th SO/…
I compared in the title the new Callaway Mavrik Driver ($499; Product at Retail: 1/23/20) with the Epic Flash driver intentionally. Callaway Golf is probably the first golf equipment manufacturer to use artificial intelligence and machine learning for…
Golf courses - big and small - cover a substantial amount of land. In fact, most of our modern 18 hole golf courses are routed over as much as 75ha / 185acres of land and often much more.…
Last November, the Euromonitor International Lifestyles Survey found: 43% of global consumers prefer experiences over things.78% - value real-world experiences.70% say they use technology to improve their day-to-day life. More and more golf clubs and resorts understand and…
Pine Ridge Golf Club in Surrey has become the 100th golf facility in Europe to utilize Toptracer Range. This installation also brings the total number of Toptracer Range hitting bays to 1,700 - each with the capability of hosting…
In the past, I had the chance to write about Srixon Q-STAR golf balls. But somehow Srixon Q-STAR TOUR golf balls escaped my attention. This is what I would like to complete with the introduction of the 3rd…
Troon earned a very interesting assignment from KDG Capital, the new owners of The Club at Hammock Beach, part of the Hammock Beach Club community in Palm Beach, Fla. ( 30 minutes south of St. Augustine). Troon Privé,…
It is fair enough to say that January is one of the most exciting months of the year when golf equipment marketers like TaylorMade are showing us their latest golf equipment models. Hence, I get to the point…
I think this is a perfect time to discuss golf tourists' expectations in 2020. So I thought to ask Özlem Pinho (Sales & Marketing Executive, Tee Times Golf Agency) and Telma Santos (Portugal & Spain Golf Holidays Adviser,…
One of the last golf business news of 2019 was the acquisition of Chart Hills Golf Club by the Ramac Holdings Ltd. If I tell you that Ramac Holdings is the owner and operator of Prince’s Golf Club,…
Not so long time ago I recommended the Wilson Golf Launch Pad family of clubs for my readers who are slicers. On the last day of 2019, Wilson launched its Wilson Staff Model Wedges. The new Wilson Staff…
I am very happy that I could make 2019 a very eventful year as well. Let's take a look at the achievements and results. For my advertiser partners, it is really promising that Golf Business Monitor's traffic grew…
Hanne & Jens Eriksen have already written 7 books about the birds of Oman. This is why I was curious about what can they add more. Al Mouj Golf and Al Mouj Muscat are home to 173 bird…
I haven't written a while about The Shire London, the only Seve Ballesteros designed course in the UK. So I wondered what they are coming up with for 2020. In short, affordable luxury, on and off the course.…