Tag: Cleveland Golf

Bill Bird is the next president of Srixon/ Cleveland Golf / XXIO – USA

By: 2015. 07. 03.

In March it was not sure who will be the next President of Srixon / Cleveland Golf / XXIO USA after Todd Harman had resigned after 18 years with the company. But now it is official, Bill Bird…

Peter Hanson joins Srixon-Cleveland Golf Tour Staff

By: 2015. 06. 04.

Peter Hanson has agreed to terms on a multi-year contract to become a member of the Srixon/Cleveland Golf PGA Tour staff. As I expected none of the sides shared any details of this contract. What is sure that he will…

Father’s day present: custom edition Cleveland Golf 588 RTX 2.0 wedges

By: 2015. 06. 02.

Cleveland Golf is introducing the new custom edition Cleveland Golf 588 RTX 2.0 wedges commemorating a very special time of year with Father’s Day, the 2nd Major Championship of 2015, and the Fourth of July all quickly approaching. The 588 RTX 2.0 family of wedges…

Søren Kjeldsen won the 2015 Dubai Duty Free Irish Open

By: 2015. 06. 02.

Søren Kjeldsen won on Sunday the 2015 Dubai Duty Free Irish Open held at the Royal County Down Golf Course, in Newcastle, Northern Ireland. This was his 4th European Tour International Schedule victory. Thanks to his great game he moved to 105th in…

Smylie Kaufman wins his first Web.com Tour title

By: 2015. 05. 06.

I think it is a good day for Srixon, Cleveland Golf and Smylie Kaufman. This was Smylie Kaufman's first Web.com Tour victory at the 2015 United Leasing Championship held at the Victoria National Golf Club, in Newburgh, Indiana. Kaufman’s…

Cleveland Golf: New TFI Smart Square Putter

By: 2015. 04. 19.

The TFI (True Feel Innovation) Smart Square putter is the most advanced putter that Cleveland Golf has ever created. The TFI Smart Square combines High Density Stabilizing Wing with a Low Density Aluminum Body resulting in increased head MOI for greater stability and minimal distance loss on…

Martin Hall partners with Srixon and Cleveland Golf

By: 2015. 02. 15.

I think I don't have to introduce you Martin Hall the famed golf instructor and author. Hall, a former competitor on the European Tour, has over 30 years of experience as a golf professional and is currently the head teaching…

Hideki Matsuyama signs with IMG

By: 2015. 01. 06.

The world's No. 16 Japanese golf Hideki Matsuyama has just signed a contract with IMG for  for worldwide management and marketing representation. Hideki Matsuyama turned pro in 2013 (before turning pro he was the No. 1 on the World…

Can Cleveland Golf make slower swinging golfers better?

By: 2014. 11. 13.

At least this was Cleveland Golf's intention with the new Cleveland Golf Black Line. Their focus was espcially on senior and female golfers. I think beginners can be added to this list. Did you know that average golfer's…

Will Wilcox continues to be a Srixon/Cleveland Golf PGA Tour staff member

By: 2014. 10. 22.

Yesterday was announced Ian Poulter in joining the Acushnet Company team (Titleist, Footjoy) after 8 years with Cobra-Puma Golf. It is pritty logical, as Titleist does not have apparel, so Ian Poulter can continue with his golf clothing business…

V.I.P. custom fitting boutique from XXIO

By: 2014. 10. 07.

Time-time I come across with really interesting golf equipment brands that we can hardly read in magazines like Golf Digest or Golf Monthly. In last year September, the enigma of the month was Honma Golf, a luxury golf…

Ryder Cup US team member Keegan Bradley continues with Cleveland Golf

By: 2014. 09. 28.

Cleveland Golf has announced that Keegan Bradley will continue to be their brand ambassador for the coming years. To my surprise Cleveland Golf is so misterious about this sponsorship deal. They have only disclosed that this is a multi-year…

Srixon’s new Z series woods and irons are coming to the US

By: 2014. 09. 26.

Srixon has announced couple of weeks ago the release of the new Z Series woods and irons, the latest in the Srixon line of golf clubs. The new Z Series clubs are currently available at select locations, with nationwide (US) availability beginning on November 14, 2014.…

Cleveland Golf 588 RTX 2.0 wedges with unique spin control

By: 2014. 09. 10.

Cleveland Golf introduced last week its new 588® RTX™ 2.0 wedges. The question is always the same when a golf equipment manufacturer is coming out with a new golf club: what makes it different and better from golfer point of view? The 588…

Cleveland Golf’s legal battle against Callaway Golf

By: 2014. 07. 30.

Cleveland Golf has settled its legal dispute with Callaway Golf® Company over usage of the Roger Cleveland name. The case, which is captioned Roger Cleveland Golf Company, Inc., et al. v. Callaway Golf Company, Case No. 8:13-cv-01642-AG-RNB, was pending in the…

Wilson Staff is crowdsourcing their golf bag development

By: 2013. 12. 11.

In 2012 I wrote about why should the golf industry adapt the concept of crowdsourcing to generate more ideas for product development and to drive higher customer engagement. For golf mobile application development I found several good examples…

Are you Pinterested in golf??

By: 2012. 08. 30.

There is no day when we hear about a new social media platform is emerging. Intentionally I check them how we could use it in the golf industry (golf courses, golf HR, golf architecture, golf apparels etc.). This…

Over communication of golf equipment brands

By: 2010. 04. 05.

Many people are giving different interpretation of over communication, in my case it is about exaggerated frequency of communication. In marketing communication text books you will find chapters about the desired number of frequency of communication messages. They…