Tag: Facebook

Robert Trent Jones, Jr. is getting active on Facebook

By: 2015. 04. 10.

It is a big challenges for marketers to come up with exclusive content on their Facebook page to achieve high level of engagement. In my previous position at UPC (Hungary's largest cable company) our Facebook page's main topic…

Royal & Awesome in the lure of Facebook fans

By: 2014. 02. 15.

I don't want to spoil the celebration of Royal & Awesome, because I know from my work how great to have 100,000 fans in Facebook. Number of fans (see: reach) is an important social media KPI. However there…

New tool for golf sales

By: 2012. 10. 12.

There is an ongoing gossip since the beginning of June that Facebook is planning to launch next to the popular LIKE and Subscribe buttons a new one called WANT. This is probably will look like this: Why it…

Where is a true golf social networking site?

By: 2012. 10. 07.

As we all know there is a social network for every audience. Golf is not an exeption. For this reason I made a little research to find out if there is any golf social networking site and what…

Ireland’s stumbling golf tourism marketing – part 2

By: 2010. 08. 26.

As I promised in my previous post I will keep on analyzing Golf Ireland's Facebook communication. If I have to give KPIs for a Facebook brand page the following would be: Clear Community Expectations: what the brand (in…

Death of the Hungarian golf champion

By: 2010. 05. 09.

The Hungarian golf community was shocked by the murder of Krisztina Fodor. Krisztina (pronounce it as Christina) the Hungarian golf champion was murdered/butchered by his husband (according to the police) 4 days ago in her home. Yes, butchered…

Golf Crocks is introducing…

By: 2010. 03. 04.

While Crocks Company is struggling to survive, there is company (Dawgs Golf) that tries to copy Crocks.  Dawgs Golf position himself as a premium brand due to the high end EVA (ethylene vinyl acetate, or closed cell resin)technology.…

Would you rent a golf club online?

By: 2010. 02. 19.

In my previous post I wrote about how golf courses are becoming part of airlines' loyalty program. In the very same post I mentioned all the hassle that is connected with flying with our golf equipment (golf clubs,…

PGA.com’s weak attempt in social media

By: 2010. 01. 31.

Recently I came across with PGA.com's Facebook brand page. While I analyzed this brand page, I was thinking about the goals and obejctives of it. What I know from my work  that companies are launching brand pages for…

How to save money on golf equipment buying?

By: 2009. 12. 31.

In one of my previous post I wrote about how much worth to pay for a golf club and other golf equipments, like golf balls, putters, wedges, golf clothing, pull carts, golf bags etc.  I cannot stress enough…

Do we know how to choose the right golf ball?

By: 2009. 12. 07.

Who would think that we should also adjust golf balls to ourselves? GolfBallSelector.com came out with a new service called The Right Ball. They say that golf ball selection depends on 2 factors your playing style and skill…

Affiliate with me and gain new golf club members

By: 2009. 11. 18.

By reading Commission Junction's web site, it came to my mind that affiliate marketing could be implemented in the golf industry as well.  For those who are not familiar with this marketing tool, here is a brief explanation:Affiliate…

How much worth to pay for a golf club?

By: 2009. 11. 10.

Slowly but for sure I am arriving to that stage in my golf learning that I will have to select my golf equipment, golf clubs, golf balls and golf bag. It would not be a big issue if…

Golf Equipment Industry in social media (part 3)

By: 2009. 09. 20.

You probably asking me, after reading golf equipment industry in social media (part 2) why do I emphasize the importance/role of social media in golf product communication and how it will gear up sales. Starting point is 72%…

PGA golfers on Twitter

By: 2009. 09. 06.

It is very likely that PGA golf players are also discovering the social media to boost their popularity and indirectly their sponsors, the golf equipment manufacturers. Today I found an interesting website (http://twitter-athletes.com)that collects Twitter accounts of sportsmen…

Golf Equipment Industry in social media (part 2)

By: 2009. 08. 31.

As last I wrote, I am trying to discover how golf equipment industry are performing in social media particularly in Facebook, Twitter and blogs. In my study I checked the following brands: Ben Hogan, Benross, Callaway, Cleveland, Cobra,…