Tag: golf

Golf’s direct economic impact in Florida was $8.2 billion in 2013

By: 2015. 01. 29.

In the latest Golf 20/20 report I found that golf’s direct economic impact in Florida was $8.2 billion in 2013, an increase from $7.5 billion in 2007. How is this possible when golf participation is declining. In last…

Latest golf business outlooks in India

By: 2013. 10. 12.

I had to take an unplanned break "thanks" to my ISP, but now I am back with full power. In recent months we read some really disappointing news about the BRIC countries (Brasil, Russia, India and China).  In the…

Nike Golf’s perception about golf

By: 2013. 07. 02.

Recently I found an interesting quote in a Nike Golf print ad: "Nike Golf shoes are not for the game of golf. They are for the sport of golf. The sport of golf requires fitness. Training. Dedication." It is…

HSBC’s prediction on golf’s future

By: 2013. 02. 26.

First I intended to write about Abu Dhabi HSBC Golf Championship, then I came across with HSBC's report on golf's future. In general there are no big surprises in this report: the shift towards Asia; In China and…

Hole in one in Malaysia

By: 2013. 02. 11.

When we read in the Golf's 2020 Vision (by HSBC) report about the rise and importance of Chinese and Indian golf market, we should not neglect such golf markets like the Malaysian one. The Malaysian golf market's value in…

When M&M meets with golf

By: 2012. 12. 14.

Probably this surprise fits to a younger generation than my. However, I was really happy to receive this gift from my girlfriend for 2 reasons: I love golf; I love M&M Find some more similar M&M gifts here: http://www.mymms.com/search/default.aspx?th=2&criteria=golf.…

The end of belly putters

By: 2012. 11. 29.

I waited so long for this decision of USGA and R&A! Now it is official: we cannot use belly putters: "14-1b Anchoring the ClubIn making a stroke, the player must not anchor the club, either “directly” or by…

When I found Jack Nicklaus in Barcelona

By: 2012. 10. 27.

I have just came back from Barcelona. This is really a lovely city. Around the city there are 10 golf courses. If you are lack of time + want to see as much as possible of the famous…

Titleist Pro V1 is exceeding expectations

By: 2012. 10. 19.

While we still do not have fresh statistics about golf participation around the world in 2012, it is hard to expect growth. In 2011, Europe's golf market entered a downturn. In 2011 46,000 golfers left the game. This…

Golf mobile applications as a source of revenue – part 2

By: Anthony Douglas 2012. 10. 15.

Last week my guest writer Anthony Douglas from Hole19 Golf started to talk about golf mobile applications and in general about golf mobile application market. We believe there are lots of opportunities in this area to exploit for our business goals.…

Innovative golf course membership pricing

By: 2012. 10. 15.

Unfortunately this year Goowood golf club fell out from the TOP100 list of Golf Monthly. However they have an interesting golf club membership pricing model. Two years ago I wrote that we should find out a new golf club membership pricing…

Golf mobile applications as a source of revenue

By: Anthony Douglas 2012. 10. 08.

10 days ago I promised that the founder of Hole19 Golf GPS mobile application, Anthony Douglas will share with us, his thoughts about the golf mobile application industry, and in general about the mobile usage trends. Due to the complexity…

Where is a true golf social networking site?

By: 2012. 10. 07.

As we all know there is a social network for every audience. Golf is not an exeption. For this reason I made a little research to find out if there is any golf social networking site and what…

Is there crowdsourcing in the golf club industry?

By: 2012. 09. 17.

Cooperating with customers (in our case golfers, golf courses etc.) in the past only ment, that they participated in the development and customization (custom golf club fitting) of the product, service. It seems to me that the crowdsourcing idea…

World Hickory Open Championship is coming

By: 2012. 09. 11.

Two years ago I had already written a post about hickory golf. Recently I came across with an article about hickory golf championship. As you can assume this press release was not published in a leading golf magazine…

Are you Pinterested in golf??

By: 2012. 08. 30.

There is no day when we hear about a new social media platform is emerging. Intentionally I check them how we could use it in the golf industry (golf courses, golf HR, golf architecture, golf apparels etc.). This…

Should we sponsor golf tournaments?

By: 2012. 06. 17.

Recently I came across with an interesting article in The Economist (Golf tournaments: Do they make economic sense?) that discusses the benefits of golf tournament sponsorship. As we know American is still not in the best shape and cannot…

How Groupon can increase golf course sales?

By: 2011. 06. 18.

Among many of our everyday activities like buying is becoming social. In the 2011 Social Commerce study of the National Retail Federation turned out every 5th US customer is using Groupon. Groupon says golf courses are one of…

Golf rocks tennis’ TV audience in US

By: 2011. 06. 13.

I was surprised to read in the latest edition of The Economist (June 11th 2011) that in US people prefer to watch golf over tennis. I started to check worldwide ranking of US tennis players where I had…

Titleist’s mother company Acushnet is sold to Fila Korea

By: 2011. 05. 21.

The Acushnet (owner of Titleist and FootJoy) Company saga started a year ago when they sold Cobra Golf to PUMA AG. In those days I thought Acushnet Company  is just restructuring and want to focus on golf balls…