Tag: golf club

Heythrop Park Resort becomes the 1st UK FootGolf Resort

By: 2015. 07. 22.

What can a UK golf club do when golf participation is declining and soccer participation is growing? The easiest solution is to enable footgolf. In the US, footgolf is so popular that even NGCOA has recognized the American FootGolf League (AFGL)…

How can help your golf club Billy Casper Golf’s ‘BCG Select’ Program?

By: 2015. 04. 21.

Last week Billy Casper Golf launched their 'BCG Select' Program to help golf club managers and owners to improve their golf club's performance. At the same time it seems to be a very smart and polished "door opener"…

Connection between net promoter score and golf club membership retention

By: 2014. 10. 22.

No matter how we look at it, golf club operation/business is a service. As such our interest is to measure the performance and satisfaction to attract new golfers and golf club members, but also to retain existing ones. …

Would you share your golf club membership with others?

By: 2013. 11. 24.

One of the most frequently recurring issues regarding golf club membership is membership rates. Smarter golf clubs recognize that "old school" golf club membership model is not able to bring sufficient revenue and profit. I think to offer…

Harry Vardon’s golf club purchasing guidelines

By: 2013. 08. 10.

My girlfriend has just returned from Toronto, Canada. She brought me a very interesting and unique book written by Harry Vardon: The gist of golf. The book was written and printed in 1922. Harry Vardon wrote it in a…

Bearwood Lakes Golf Club goes mobile

By: 2013. 06. 28.

Bearwood Lakes Golf Club made a great leap forward, when they launched their mobile optimized website in last April.   Some of you might ask why am I so excited about Bearwood Lakes Golf Club mobile website. In…

What is the new color of TaylorMade R1 driver?

By: 2013. 05. 30.

We complained so much (actually 3 years) about the white color of TaylorMade R1 drivers. Now, I have a good news for those who believe that a golf club must be black. TaylorMade announced today that they have…

The end of belly putters

By: 2012. 11. 29.

I waited so long for this decision of USGA and R&A! Now it is official: we cannot use belly putters: "14-1b Anchoring the ClubIn making a stroke, the player must not anchor the club, either “directly” or by…

How much Nike Golf needs Rory McIlroy?

By: 2012. 10. 29.

In recent weeks there is an ongoing rumour about 23-year-old Irishman Rory McIlroy, who is on the verge of signing a 10-year deal with Nike, worth  $250 million. Nice sum isn't it? Well, not that much if we remember,…

Innovative golf course membership pricing

By: 2012. 10. 15.

Unfortunately this year Goowood golf club fell out from the TOP100 list of Golf Monthly. However they have an interesting golf club membership pricing model. Two years ago I wrote that we should find out a new golf club membership pricing…

Golf club grip that knows your hand

By: 2012. 09. 24.

Last week I mentioned Callaway Golf's udesign system that helps you to get the best Callaway golf clubs. It seems to me that the leading golf equipment manufacturers grasping the need of customized products. I still miss the…

Is there crowdsourcing in the golf club industry?

By: 2012. 09. 17.

Cooperating with customers (in our case golfers, golf courses etc.) in the past only ment, that they participated in the development and customization (custom golf club fitting) of the product, service. It seems to me that the crowdsourcing idea…

Nike Golf clubs with tracking sensors

By: 2012. 09. 12.

Nike long time ago came out with a running app that maps our running, how we are performing. Now Nike Golf made a bold and clever step and introduced recently a golf swing analyzer. Nike Golf club heads will have…

Hire golf club for lower costs

By: 2012. 09. 06.

As I am planning my holiday in Barcelona, I am wondering shall I take my golf clubs with me or leave them at home. Golf club rental must be a good business since more and more companies are…

Are you Pinterested in golf??

By: 2012. 08. 30.

There is no day when we hear about a new social media platform is emerging. Intentionally I check them how we could use it in the golf industry (golf courses, golf HR, golf architecture, golf apparels etc.). This…

Is Groupon a threat to golf clubs?

By: 2012. 08. 06.

The manager of Chalgrave Manor Golf Club in Befordshire has warned early this year that the group-buying discount website Groupon is a threat to British golf clubs. Probably you remember how Groupon helped to boost golf deals by 100% last year…

How Groupon can increase golf course sales?

By: 2011. 06. 18.

Among many of our everyday activities like buying is becoming social. In the 2011 Social Commerce study of the National Retail Federation turned out every 5th US customer is using Groupon. Groupon says golf courses are one of…

US golfers’ number close to edge of collapase

By: 2011. 05. 14.

Gen Yesuda says in his article in Golfweek.com that for the third consecutive year, the number of golfers in the U.S. declined, falling 3.6 percent to 26.1 million in 2010, according to the National Golf Foundation. The slide,…

Redesigning golf club scrubs

By: 2010. 08. 22.

When I am visiting new golf courses I am always looking for something unique (beside the design of the golf course). I am sure that some small tools like golf club scrub always look almost the same. So…

Ireland’s stumbling golf tourism marketing – part 1

By: 2010. 07. 31.

According to United Nations World Tourism Organization (UNWTO) the expected rebound of international tourism (arrivals, receipts, expenditure) is measurable. This recovery started according to UNWTO in Q4 of 2009. However this positive change will be seen mainly in…