Tag: golf course

Heythrop Park Resort becomes the 1st UK FootGolf Resort

By: 2015. 07. 22.

What can a UK golf club do when golf participation is declining and soccer participation is growing? The easiest solution is to enable footgolf. In the US, footgolf is so popular that even NGCOA has recognized the American FootGolf League (AFGL)…

Robert Trent Jones II signature golf course is close to completion in Hungary

By: 2015. 06. 14.

Yes it is true. It will be the second Robert Trent Jones II signature golf course in Eastern Europe (the other is in Russia). Hungary's 4th wealthiest entrepreneur (according to Forbes Hungary in 2014) Gábor Széles had an…

How to have a private caddie with the wisdom of crowds?

By: 2014. 12. 15.

In 2012 I wrote that the golf industry needs crowdsourcing and crowdfunding to attract new players and reactivate "armchair golfers", but also to involve people in product/service development. According to National Golf Foundation, in 2013, 400,000 golfers (650,000 men left,…

Connection between net promoter score and golf club membership retention

By: 2014. 10. 22.

No matter how we look at it, golf club operation/business is a service. As such our interest is to measure the performance and satisfaction to attract new golfers and golf club members, but also to retain existing ones. …

Low flying falcons over Las Colinas Golf Club

By: 2013. 03. 11.

So far I knew a little about Las Colinas Golf Club. I knew that it is a par 71 18-hole championship golf course designed by Cabell B. Robinson. Las Colinas Golf Club is one of the 3 golf courses…

Golf course CRM in the era of empowered customers

By: 2013. 03. 04.

In these days we are experiencing how employees and customers are embracing social technologies. They are harnessing social technologies to solve collaboration challenges. It should be the same in case of golf courses and private golf courses as…

The Belfry leads in customer service

By: 2013. 02. 28.

A month ago I reported about The Belfy's new "golfers' choice" awards. At this time, they received the prestigous award, the 59Club Awards. I cannot emphasize enough the importance of customer centricity. Why customer centricity is so important?…

HSBC’s prediction on golf’s future

By: 2013. 02. 26.

First I intended to write about Abu Dhabi HSBC Golf Championship, then I came across with HSBC's report on golf's future. In general there are no big surprises in this report: the shift towards Asia; In China and…

Blogger relations in the golf industry

By: 2013. 02. 18.

To understand the importance and essence of blogger relations, I think we should get to the roots of media relations in general. What is a difference between a blogger and a journalist?   We should find the answer…

Hole in one in Malaysia

By: 2013. 02. 11.

When we read in the Golf's 2020 Vision (by HSBC) report about the rise and importance of Chinese and Indian golf market, we should not neglect such golf markets like the Malaysian one. The Malaysian golf market's value in…

Abu Dhabi is striving for bigger slice from golf tourism

By: 2013. 01. 21.

At the end of last year, in December and October I had already written about the success of Abu Dhabi in golf tourism. Abu Dhabi Golf Club became the Best Course in the Middle East at the coveted Asia Pacific…

Crowdfunding in a Finnish golf course

By: 2013. 01. 18.

For a blogger to get some kind of response from readers and visitors it is a good feeling and response to his writinings. When this relationship reaches that level, that his post gets comments with personal remarks it…

How to crowdfund a golf course?

By: 2012. 12. 27.

It is very likely as we are close to the end of 2012 that this year was the year of crowdfunding. For those who are not familiar with the concept of crowdfunding: it is a collective effort of individuals…

Changes in De Vere Group’s sponsorship strategy

By: 2012. 12. 20.

Recently I heard that Katherine Grainger (she was selected as one of the 5 athlete ambassadors for promoting the key messages of Team GB - the 2012 Olympic Team; 6 times world champion) and Gavin Hastings are partnering…

Are we safe on golf courses?

By: 2012. 12. 17.

Two years ago I had already written about golf insurance. Since then we have not changed a lot. Vandalism, thefts are still on the top of the list of most typical claims. Many golf course owner believe that…

Who will be the European Tour players in 2013?

By: 2012. 11. 07.

As we are coming closer to the real winter, I look with envy on our Spaniard friends who can always find a golf course in their country where they can play without jackets and enjoy the sun.  I…

2013 Abu Dhabi HSBC Golf Championship

By: 2012. 10. 31.

Probably many of us are thinking in these days about to extend our membership at our golf course. I am little bit puzzled because I do not know a golf course that is worth to join. If you can…

When I found Jack Nicklaus in Barcelona

By: 2012. 10. 27.

I have just came back from Barcelona. This is really a lovely city. Around the city there are 10 golf courses. If you are lack of time + want to see as much as possible of the famous…

Innovative golf course membership pricing

By: 2012. 10. 15.

Unfortunately this year Goowood golf club fell out from the TOP100 list of Golf Monthly. However they have an interesting golf club membership pricing model. Two years ago I wrote that we should find out a new golf club membership pricing…

Is there crowdsourcing in the golf club industry?

By: 2012. 09. 17.

Cooperating with customers (in our case golfers, golf courses etc.) in the past only ment, that they participated in the development and customization (custom golf club fitting) of the product, service. It seems to me that the crowdsourcing idea…