Tag: golf courses

Golf’s nearly $70 billion economy

By: 2015. 04. 17.

Early this week We Are Golf visited Capitol Hill for the eighth annual National Golf Day to discuss golf’s nearly $70 billion economy (we are little change since 2013; see picture below), $4 billion annual charitable impact, environmental value to local…

Bridgestone makes Nike golf balls?

By: 2012. 11. 13.

In recent weeks I came across with an interesting debate on Rory McIlroy's possible contract with Nike Golf. Pros and cons are flying from one side to another. When suddenly somebody said basically Bridgestone is now a DBA…

Nike Golf clubs with tracking sensors

By: 2012. 09. 12.

Nike long time ago came out with a running app that maps our running, how we are performing. Now Nike Golf made a bold and clever step and introduced recently a golf swing analyzer. Nike Golf club heads will have…

What happened to Titleist’s parent company?

By: 2010. 12. 08.

In May 2010 I wrote that Titleist's parent company Acushnet is selling Cobra Golf to Puma AG. The Acushnet saga is still not over. In those days I said OK, fine Cobra Golf is underperforming and they cannot…

EA’s social media power with Tiger Woods

By: 2010. 03. 08.

Do we remember that EA (Electronic Arts) "Walk on Water" spot with Tiger Woods from 2009?The ad went viral and generated 4,682,727 views (8/3/2010) within less than a year. How much it would cost to reach such a…

Would you rent a golf club online?

By: 2010. 02. 19.

In my previous post I wrote about how golf courses are becoming part of airlines' loyalty program. In the very same post I mentioned all the hassle that is connected with flying with our golf equipment (golf clubs,…

Virtual golf course or an added value service?

By: 2010. 02. 13.

Thursday I had a great day. I got involved in an interesting initiative of Business Golf International. As companies and not just golf courses are highly motivated to come up with ideas, solutions that will motivate potential customers…

Environment awareness in golf course management

By: 2010. 02. 13.

Do we remember how disappointing was Kyoto and than Copenhagen climate conference? Especially when Obama posed as the world's savior....uhhhhhhhhhhhhh Now I think I found something real serious environment protecting initiative. Because I have doubt about Golf Environment…

Golf courses’ media mix and social media – part 2

By: 2009. 10. 26.

In my previous post I highlighted how and why golf courses should incorporate social media in their media mix. What I forgot to write in that post, is how branding changed in the last couple of years due…

Golf courses’ media mix and social media

By: 2009. 10. 25.

This week I participated in an interesting debate on LinkedIn.com about social media's role in golf courses' media mix. Some people said that it is a conservative industry, others that golf courses' marketing managers are lazy. While working…

Golf loyalty card programs – how it works

By: 2009. 10. 19.

Slowly golf season is getting to the end for 2009. It is time to plan our new year's strategy. In my previous post I wrote about co-branded golf cards as a possible path to generate repeated purchase, increase…

Reducing golf course operating costs by 300%

By: 2009. 09. 30.

When golf courses are closing all around the world (only in US: 71 golf courses were shot down in the first half of this year) we are always happy to find solutions how we can reduce operating costs.…

Golf Expo Munich with great findings and stories

By: 2009. 09. 30.

Huh, I have just returned from Golf Expo (Munich, Germany). It seemed to me that we outgrew the place. 3 big halls and a conference room were not enough. I felt very crowded the place. I met lot…

Golf courses are not just target golf

By: 2009. 09. 19.

I think golf professionals are starting to appreciate golf courses that provide them challenge to master Mother Nature. John Daly, in the last edition of Golf Monthly (October 2009.), says that the European golf courses are more than…

Who cares about Golf Digest’s TOP100?

By: 2009. 09. 12.

Many publishers (e.g. Golf Magazine, Golf Digest) think if they create TOP50/100/200/500 lists of companies, influencers etc. Sounds familiar? Yes, of course. We also know that the unhidden goal to sale more copies. In the era of web…

How can a golf club contribute to a local community?

By: 2009. 08. 16.

As my reader Breki, wrote me that golf courses are also feeling the disadvantages of the recession, but it has another aspect as well. In the current economic situation when we are reconsider how we would like to…

Domestic tourism can also help golf courses in recession

By: 2009. 08. 15.

In the latest edition of The Economist, the magazine is reporting how badly is the recession hurting Europe’s tourism industry. Yes it is true that in Europe's most popular tourism destination countries like Italy, France and Spain, the…

What can a hosting country gain from an international golf championship?

By: 2009. 08. 13.

I was very excited to read a month ago in the newsletter of the Hungarian Golf Association that Hungary will host the XXVIII. European Senior Golf Championship and Cup between 17-22 August. Senior golf players of 22 European…