Tag: Mizuno

Cleveland Golf Wedge Analyzer powered by Swingbyte technology

By: 2015. 03. 16.

Although I am happy to share information about the latest golf clubs of leading golf equipment manufacturers, it seems to me that there are no significant differences among the leading brands. So how do you want to gain…

Mizuno Ambassador Stacy Lewis’ best year ever

By: 2014. 12. 02.

It seems to me that 2014 is going to be Mizuno Ambassador Stacy Lewis' best year ever since she is on LPGA Tour. She was able to capture 2 LPGA Tour Awards:  the Rolex Player of The Year and Vare…

Mizuno JPX-850 fairway woods and hybrids with Shock Wave Sole

By: 2014. 10. 20.

Last week Mizuno announced the launch of PX-850 Fairway Woods and JPX-850 Hybrids, featuring Mizuno’s new Shock Wave Sole™ Technology and Quick Switch® Technology. The new Mizuno golf clubs will be available from November 7, 2014. Mizuno believes that Shock Wave…

Preview: Mizuno MP-T5 Wedge

By: 2014. 10. 01.

Mizuno has just launched its new wedge the Mizuno MP-T5 wedge. This new wedge is designed with insight from PGA Tour professional Luke Donald.  The new Mizuno MP-T5 wedge is featuring Mizuno’s patented Grain Flow Forging. The Grain Flow…

The new Mizuno MP-4 irons are coming

By: 2013. 09. 01.

As I wrote in my previous post about TaylorMade, dollar and unit sales of irons in May were the highest since June 2008 (unit sales) and May 2007 (dollar sales) according to Golf Datatech. For the month, iron sales…

Nike Golf clubs with tracking sensors

By: 2012. 09. 12.

Nike long time ago came out with a running app that maps our running, how we are performing. Now Nike Golf made a bold and clever step and introduced recently a golf swing analyzer. Nike Golf club heads will have…

Golf shaft opitimization by Titleist and Mizuno

By: 2010. 06. 20.

Just like online content, golf shafts are also becoming more personalized and optimized to our needs. Within a year two well-known golf equipment manufacturers Titleist and Mizuno came up with golf shaft optimizers. Chris McGinley, vice president of…

Over communication of golf equipment brands

By: 2010. 04. 05.

Many people are giving different interpretation of over communication, in my case it is about exaggerated frequency of communication. In marketing communication text books you will find chapters about the desired number of frequency of communication messages. They…

How much worth to pay for a golf club?

By: 2009. 11. 10.

Slowly but for sure I am arriving to that stage in my golf learning that I will have to select my golf equipment, golf clubs, golf balls and golf bag. It would not be a big issue if…

Golf Equipment Industry in social media (part 2)

By: 2009. 08. 31.

As last I wrote, I am trying to discover how golf equipment industry are performing in social media particularly in Facebook, Twitter and blogs. In my study I checked the following brands: Ben Hogan, Benross, Callaway, Cleveland, Cobra,…