Tag: TaylorMade

Ojee Golf is challenging Arccos Golf and Game Golf

By: 2015. 07. 20.

Within a year, I had the chance to write reviews about Arccos Golf, Game Golf, Zepp Golf and Microsoft Golf Tile (in association with TaylorMade). Now, here comes another golf training gadget. Ojee Golf's Talon (a digital display;…

Jay Karen is the new CEO of National Golf Course Owners Association

By: 2015. 07. 17.

A new era will start at the National Golf Course Owners Association. Jay Karen will replace Michael Hughes on October 1. Hughes served for 25 years as CEO of NGCOA. Some of the achievements of Hughes are: the NGCOA…

Review: TaylorMade’s wearable golf tracker: Microsoft Golf Tile

By: 2015. 06. 22.

In last November I wrote a review about Arccos Golf (innovation partner of Callaway Golf; the original concept/idea is from Callaway Golf) and Game Golf, where I shared my doubts about their future potentials, namely they are monofunctional and pricey…

Cleveland Golf Wedge Analyzer powered by Swingbyte technology

By: 2015. 03. 16.

Although I am happy to share information about the latest golf clubs of leading golf equipment manufacturers, it seems to me that there are no significant differences among the leading brands. So how do you want to gain…

Big Bertha driver in the footsteps of TaylorMade SLDR driver

By: 2013. 12. 30.

In August I was happy to report about the new invention of TaylorMade, namely: "SLDR driver incorporates a complete reinvention of TaylorMade’s movable weight technology (MWT), making it more effective and easier to use.  SLDR driver features a blue, 20-gram weight that slides…

Callaway’s Speed Regime golf balls adapts to you

By: 2013. 12. 25.

Customization is slowly flowing into the golf industry as well, as golf equipment manufacturers like Callaway Golf starts to realize that there are significant differences between golfers.  In case of the new Callaway Speed Regime golf balls that…

Callaway Golf’s crossbar technology is changing the game

By: 2013. 12. 15.

It seems to me Callaway Golf found a great solution how putters can connect better to our golf balls enabling more controlled and consistent roll. I would happy to see similar solution for other golf club types as…

Swingbyte shakes up the golf industry

By: 2013. 08. 29.

First when I saw Swingbyte, I thought it is another golf club fitting tool, like TaylorMade's R1 tunning application or Ping's iPing application. Then I had to realize that this is not exactly a golf club fitting tool, rather…

What is the secret of TaylorMade?

By: 2013. 08. 25.

TaylorMade-adidas Golf (TMaG), the largest and most profitable golf equipment, apparel and footwear company in the world, announced at the beginning of this month, Q2 sales of $454M (EUR 348M).  During unseasonably poor weather across the globe leading…

Last days of TaylorMade R1 driver

By: 2013. 08. 04.

TaylorMade introduced in 2011their new driver, the R1 driver. First day offered it white and then this May in black. Personally, I prefer the black one because it gives the feeling of a powerful driver. I like TaylorMade R1…

What would happen if Hunter Mahan…

By: 2013. 07. 29.

Brandt Snedeker seems to perform well just like in 2012. After winning the AT&T Pebble Beach National Pro-Am in February, yesterday he won (70-69-63-70-272 total) the RBC Canadian Open. This was the sixth career PGA TOUR victory for Brandt Snedeker. With the…

The last Wilson Staff D100 iron sets are running out

By: 2013. 06. 13.

As it was expected many golf equipment manufacturers want to utilize the upcoming US Open Championship at Merion Golf Club. Wilson Staff is not an exception to this. I can understand them. Their offer is pretty classic/old school:…

What is the new color of TaylorMade R1 driver?

By: 2013. 05. 30.

We complained so much (actually 3 years) about the white color of TaylorMade R1 drivers. Now, I have a good news for those who believe that a golf club must be black. TaylorMade announced today that they have…

How to upgrade your Ping putters?

By: 2013. 05. 21.

We tend to speak about putting as golf's game within the game. The putting stroke is the least complex of all the ways there are to swing a golf club. It requires no special strength, speed, size or…

Are golf brands fitting to mobile?

By: 2013. 04. 08.

I have been watching people around me for a while how and what they have been using in their mobile. I noticed a trend. As people are getting familiar and comfortable with their smartphones (I hope soon I…

Do you want to be Rickie Fowler’s new stylist?

By: 2013. 03. 12.

It seems to me that the golf apparel industry players slowly, but adapting the new digital trends, namely mobile marketing and mobile application development for product and brand communication. Last month I wrote about TaylorMade's new R1 tuning application.…

TaylorMade is boosting golf experience on mobile

By: 2013. 02. 07.

In last September I had already written about how smartphones and mobile applications are gaining momentum. Today, I am ready to risk to say that mobile as a device and as a communication channel and platform became integral…

TaylorMade combines print ad with augmented reality

By: 2013. 01. 16.

This is not the first time when I come across with an innovative digital solution from TaylorMade. Last time I wrote about their Twitter campaign and before that about a POS solution. They are planning to launch a…

The end of belly putters

By: 2012. 11. 29.

I waited so long for this decision of USGA and R&A! Now it is official: we cannot use belly putters: "14-1b Anchoring the ClubIn making a stroke, the player must not anchor the club, either “directly” or by…

TaylorMade tries to stay relevant

By: 2012. 09. 26.

During the last US Open I came across with an interesting personalized communication solution from TaylorMade. Before I would explain what TaylorMade had done, let me share with you my social media experience. We are clicking on LIKE buttons…