Tag: Tiger Woods

Troy Merritt won the Quicken Loans National

By: 2015. 08. 03.

How shall I start? Tiger Woods finished the Quicken Loans National at T18 (at 8-under 276). This was probably his best performance for a long time. But, what is more important is the victory of Troy Merritt. He…

Tiger Woods visits Hanz Golf Club

By: 2015. 05. 02.

Tiger Woods next station after Shanghai on his tour in Asia was Tokyo last Sunday. He met in Hanz Golf Club in Yokohama with 72 young golfers. They were selected via online write-in contest. The folks had to…

Tiger Woods in the Nike Campus in Shanghai

By: 2015. 04. 25.

Like I wrote yesterday, Tiger Woods will spend his weekend in Shanghai and Tokyo. Tiger Woods was at the Nike campus in Shanghai meeting with employees, young golf athletes and legendary basketball star Yao Ming. As part of the old…

Catch Tiger Woods in Shanghai or in Tokyo if you can!

By: 2015. 04. 24.

If you are quick enough, you can catch Tiger Woods in Shanghai today. Tiger Woods will visit Asia from April 24 – 26 to help stoke local interest in the sport of golf and inspire athletes in China and…

Life after Tiger Woods – succession process at Nike Golf

By: 2015. 04. 06.

It seems to me that Nike Golf is planning the future after the Tiger Woods era. Part of the succession process Nike Golf created a really emotional TV ad about how Rory McIlroy idolized Tiger Woods, like Tiger…

Nike Golf Spring 2015 apparel collection

By: 2015. 03. 24.

Tiger Woods, Rory McIlroy, Charl Schwartzel, Russell Henley and, for the first time in his career, Seung Yul Noh have received Nike Golf Spring 2015 apparel collection just before the next Major. Rory McIlroy will compete in the…

Tiger Woods’ signature TW ’15 with the integration of flyweave

By: 2015. 01. 29.

The new TW ’15 shoe, is the first to feature Nike’s breakthrough Flyweave technology in the upper. The innovation in Flyweave technology is helping us to have more flexibility in the upper part of the golf shoe. What makes unique TW…

Tiger Woods effect hits Pinehurst Resort

By: 2014. 06. 15.

Back in March 2010 The New York Times wrote about the "Tiger Bubble" and warned  us from the negative impacts ("But at some point the momentum shifts. Economic reality quickly catches up with the pervasive overconfidence that first…

Will Tiger Woods sink Nike Golf?

By: 2014. 05. 25.

I have just heard a rumour that Tiger Woods might not be able to continue to play as a professional golfer due to his injuries. This is why I thought to analyze a little bit the brand Tiger…

How Troon Golf handles slow golfers?

By: 2013. 07. 26.

A frequently recurring problem of golf courses and golfers are those people who either not able to play in good pace or don't care about others' time or for any reasons. Here I don't want to start a…

Nike Golf’s perception about golf

By: 2013. 07. 02.

Recently I found an interesting quote in a Nike Golf print ad: "Nike Golf shoes are not for the game of golf. They are for the sport of golf. The sport of golf requires fitness. Training. Dedication." It is…

Nike Golf blundering ad with Tiger Woods

By: 2013. 03. 31.

Nike Golf came out recently with a really controversial and divisive ad stating: "Winning takes care of everything". What does it tell to a common man like us? If I am winning or winner then it will cover…

How Sergio Garcia found himself on the tree?

By: 2013. 03. 28.

When I was learning for my PAT exam, I came across with really funny rules about unplayable golf balls for special cases like golf ball stuck very high in the foliage of a tree. I thought I will…

First Nike Golf ad with Rory McIlroy

By: 2013. 01. 15.

As it was expected Nike Golf signed a sponsorship deal with Rory McIlroy. I keep up my opinion that Rory McIlroy could have signed a bigger sponsorship deal with Nike Golf, even he lost an important contract with Jumeirah. The…

Bridgestone makes Nike golf balls?

By: 2012. 11. 13.

In recent weeks I came across with an interesting debate on Rory McIlroy's possible contract with Nike Golf. Pros and cons are flying from one side to another. When suddenly somebody said basically Bridgestone is now a DBA…

2013 Abu Dhabi HSBC Golf Championship

By: 2012. 10. 31.

Probably many of us are thinking in these days about to extend our membership at our golf course. I am little bit puzzled because I do not know a golf course that is worth to join. If you can…

How much Nike Golf needs Rory McIlroy?

By: 2012. 10. 29.

In recent weeks there is an ongoing rumour about 23-year-old Irishman Rory McIlroy, who is on the verge of signing a 10-year deal with Nike, worth  $250 million. Nice sum isn't it? Well, not that much if we remember,…

Golf rocks tennis’ TV audience in US

By: 2011. 06. 13.

I was surprised to read in the latest edition of The Economist (June 11th 2011) that in US people prefer to watch golf over tennis. I started to check worldwide ranking of US tennis players where I had…

EA’s social media power with Tiger Woods

By: 2010. 03. 08.

Do we remember that EA (Electronic Arts) "Walk on Water" spot with Tiger Woods from 2009?The ad went viral and generated 4,682,727 views (8/3/2010) within less than a year. How much it would cost to reach such a…

Accenture without Tiger Woods

By: 2010. 01. 15.

The Tiger Woods saga entered to a new chapter. Accenture has just launched its first print ad (by Y&R) without Tiger Woods in WSJ : In Bali I met couple of very talented (trained) elephants (Java elephants are…