Tag: Titleist

Will Wilcox continues to be a Srixon/Cleveland Golf PGA Tour staff member

By: 2014. 10. 22.

Yesterday was announced Ian Poulter in joining the Acushnet Company team (Titleist, Footjoy) after 8 years with Cobra-Puma Golf. It is pritty logical, as Titleist does not have apparel, so Ian Poulter can continue with his golf clothing business…

Another tribute to Titleist

By: 2014. 06. 01.

Last weekend was great weekend for Titleist. Two of its brand ambassadors were among the top 2. Adam Scott topped fellow Titleist Brand Ambassador Jason Dufner to seal the Crowne Plaza Invitational at Colonial.  This was the first time…

How Titleist is fighting for more forgiving irons?

By: 2013. 09. 08.

In two months (November 8., 2013)Titleist will launch officially many new irons: AP1 and AP2 (714 Series) irons; CB and MB irons (714 Series). I think from golfer point of view the new AP1 and AP2 irons are…

Callaway Golf knows who is worth sponsoring

By: 2013. 08. 20.

Patrick Reed is a rookie at Callaway Golf. He joined Callaway Golf 3 month ago in May. As a rookie, he has made 8 of 9 tournament cuts and secured 4 of his season's five TOP-10 finishes, none…

Rory McIlroy’s Nike Golf endorsement is in danger

By: 2013. 08. 07.

Time to time, I ask myself, whether Rory McIlroy could earn more money by winning tournaments and championships with his previous Titleist golf clubs or as it is today, when we see him struggling on the green. Last…

A miscarried Titleist promotion

By: 2013. 04. 18.

I have just received from Titleist UK an eDM with a weird headline. I found something is strange in the wording of this headline: "loyalty is rewarded". When we say we reward your brand loyalty aren't referring to…

Pages disappeared on Titleist’s website

By: 2013. 03. 19.

One of the most annoying case when visiting a website is a page where is written the page is not found (Error 404 page). It can be for various reasons for instance page was recently removed. According to…

How far Titleist Pro V1 can go?

By: 2013. 01. 28.

Titleist Pro V1 and Titleist Pro V1x are the market leader golf balls for almost a decade. This happened despite the critics on these golf balls' durability, distance and side spinning. The durability problem can be due to the…

Bridgestone makes Nike golf balls?

By: 2012. 11. 13.

In recent weeks I came across with an interesting debate on Rory McIlroy's possible contract with Nike Golf. Pros and cons are flying from one side to another. When suddenly somebody said basically Bridgestone is now a DBA…

How much Nike Golf needs Rory McIlroy?

By: 2012. 10. 29.

In recent weeks there is an ongoing rumour about 23-year-old Irishman Rory McIlroy, who is on the verge of signing a 10-year deal with Nike, worth  $250 million. Nice sum isn't it? Well, not that much if we remember,…

Titleist Pro V1 is exceeding expectations

By: 2012. 10. 19.

While we still do not have fresh statistics about golf participation around the world in 2012, it is hard to expect growth. In 2011, Europe's golf market entered a downturn. In 2011 46,000 golfers left the game. This…

Nike Golf clubs with tracking sensors

By: 2012. 09. 12.

Nike long time ago came out with a running app that maps our running, how we are performing. Now Nike Golf made a bold and clever step and introduced recently a golf swing analyzer. Nike Golf club heads will have…

GolfTube goes live

By: 2012. 08. 29.

I have just came across with a golf video site that I would call it as GolfTube (the real name is Click on Golf. Unlike IMG Media's Golfing World, this portal is aggregating contents from all around the world…

How Titleist missed an opportunity…

By: 2012. 08. 23.

I have just received an eDM from Titleist via Golf.com, about Titleist V1x golf ball. I started to analyze this ad and to figure out what is the objective of this campaign? To raise brand awareness and image?…

Titleist’s mother company Acushnet is sold to Fila Korea

By: 2011. 05. 21.

The Acushnet (owner of Titleist and FootJoy) Company saga started a year ago when they sold Cobra Golf to PUMA AG. In those days I thought Acushnet Company  is just restructuring and want to focus on golf balls…

US golfers’ number close to edge of collapase

By: 2011. 05. 14.

Gen Yesuda says in his article in Golfweek.com that for the third consecutive year, the number of golfers in the U.S. declined, falling 3.6 percent to 26.1 million in 2010, according to the National Golf Foundation. The slide,…

What happened to Titleist’s parent company?

By: 2010. 12. 08.

In May 2010 I wrote that Titleist's parent company Acushnet is selling Cobra Golf to Puma AG. The Acushnet saga is still not over. In those days I said OK, fine Cobra Golf is underperforming and they cannot…

Golf shaft opitimization by Titleist and Mizuno

By: 2010. 06. 20.

Just like online content, golf shafts are also becoming more personalized and optimized to our needs. Within a year two well-known golf equipment manufacturers Titleist and Mizuno came up with golf shaft optimizers. Chris McGinley, vice president of…

Over communication of golf equipment brands

By: 2010. 04. 05.

Many people are giving different interpretation of over communication, in my case it is about exaggerated frequency of communication. In marketing communication text books you will find chapters about the desired number of frequency of communication messages. They…

Acushnet prefers to focus on golf balls

By: 2010. 03. 11.

Recently I came across with the news that Acushnet (the golf business of Fortune Brands, Inc. (NYSE: FO)) the owner of Titleist, Footjoy golf mega-brands is likely to sell its golf club brand Cobra Golf to the German…