I was reading Golf Business Development's summer edition where I found an article about Nickent Golf. At the end of the article I found URL of the brand: www.nickentgolf.com. Immediately I typed the URL into my browser where I found the following:
I think here is an obvious SEO (search engine optimization) mistake, namely the page does not tell us what is the problem. After a while I found out in Google that they changed their website's URL to www.nickentgolf.net.
From the picture below we see further SEO mistake: poor meta tag description. The meta tag description is displayed in the snippet and can influence us to click on a link or not. In this case it is not crucial since they finished their business last year, but a big lesson for others to take seriously SEO.
If you type in the phrase Nickent Golf, you will get the following result in Google (see below): 1st place: Nickentgolf.com (snippet: "This Account Has Been Suspended. Please contact the billing department…"), 2nd place: Nickentgolf.net (Nickent Golf. Content on this page requires a newer version of Adobe Flash Player. Get Adobe Flash player.).