In the last couple of years, we can hear many interesting programs to boost junior golf participation (e.g. SNAG, PGA Junior League Golf (36,000 participants in 2016), TopGolf, Hack Golf, US Kids Golf etc.), but we rarely hear from golf equipment manufacturers that they would offer golf clubs especially for junior golfers.
Although they might not be the most profitable and valuable customer segment, but we should nurture the future golfer supply of the golf clubs. In 2016, the average share of junior golfers in Europe was only 9% (source: KPMG Golf Participation in Europe 2016 report).
Syngenta found in its Golf Youth Report (The Opportunity to grow golf: youth participation) that one of the major excuses from parents why they do not want their children to play golf is the affordability (also rental of golf equipment).
This is why I was happy the hear from Cobra Puma Golf that they have got something to offer, especially for junior golfers (ages of 13-15 years of age).
What can Cobra Puma Golf offer to junior golfers?
In the above mentioned Syngenta report, we can also read that junior golfers want (among the others):
- skills improving over time,
- fun & enjoyment
Let’s see what can Cobra Puma Golf JUNIOR F7 ONE offer to them!
Cobra Puma Golf’s JUNIOR F7 ONE (designed for golfers between the ages of 13-15 years of age) set features constant length irons that have been re-engineered for 7-iron length and weighting throughout the set, and are designed with optimized geometry to produce consistent trajectory and distance gapping from long irons to wedges.
A Cobra Puma Golf research found that the one-length design simplifies the set-up to promote one consistent swing through the set, leading to more centered club face impacts.
The Cobra Puma Golf F7 JUNIOR ONE irons incorporate COBRA’s patented TECFLOTM technology delivering a set that utilizes advanced cavity construction to optimize the performance characteristics of each iron in the set. The F7 JUNIOR ONE’s progressive head construction features a full hollow 5-iron that lowers CG for higher launch and more distance, a half hollow 7-iron for more accuracy with added forgiveness,
The Cobra Puma Golf F7 JUNIOR ONE’s progressive head construction features a full hollow 5-iron that lowers CG for higher launch and more distance, a half hollow 7-iron for more accuracy with added forgiveness, cavity-back scoring irons (9i-PW) to promote more spin for increased precision, and a specialty wedge design in the SW produces greater versatility for shot control into greens.
In addition, a new PWRSHELLTM face introduces a thinner face and sole structure that increases the Sweet Zone and delivers distance, precision, and forgiveness. combined with Zone Weighting, allows the CG to be moved lower and more centered in the long irons to create even more distance and forgiveness.
Additionally, CNC milling improves groove structures in these irons to deliver maximum spin and trajectory control throughout the set. Using Cobra Puma Golf’s proven Progressive Spin Technology the company has combined progressive groove shapes and CNC milling to deliver maximum spin performance for each iron in the set.
The Cobra Puma Golf F7 JUNIOR ONE irons are available in right-hand only (MAP: $449 (418 Euro) – 5-piece set (5-7-9-PW-SW) with stock with Lamkin EPDM REL-Red, White and Blue grips and graphite COBRA Fujikura Fuel Jr. shafts that are 36.25” in length.
What I miss from the offer is the Arccos Golf performance tracking system. For these kids, such device could add more fun since they are mobile app heavy users. It is a good way and great help as well for them to measure their personal challenge.
Cobra Puma Golf should consider investing more in content marketing. Namely, they could provide tools for PGA Pros how to attract more junior golfers and how to teach them effectively. How many of our PGA Pros speak the language of these kids and understand their needs and motivations?