Over the past six years, I have been reporting to you more frequently about Porsche's golf sponsorship activities. Porsche appears to have realized that golf is a popular sport and leisure activity among its customers. Perhaps they have…
It is important to give equal attention to men's and women's golf tournaments. We should support and promote women's golf tournaments so that they become as successful and popular as men's golf tournaments. That's why I wanted to…
There were rumblings during the previous year that Porsche may withdraw its European Open golf tournament sponsorship. However, the DP World Tour successfully negotiated an agreement with Porsche, allowing the tournament to continue as the Porsche European Open.…
The 151st Open at Royal Liverpool generated more than £187 million in overall economic benefit for the Wirral and the wider Liverpool City Region, according to an independent study commissioned by The R&A. The historic Championship had a total economic…
Meeting Elisa Gaudet, the founder of Women's Golf Day, at the PGA Show in 2015 was a defining moment for me. Her initiative and drive inspired me, and I joined the Women's Golf Day team as a country…
Through a partnership with LIV Golf, Stuburt - a British apparel brand since 1860 - has become the exclusive on-course apparel partner for all three teams (out of 13): Torque GC, Fireballs GC, and Stinger GC. The partnership…
This weekend, we will witness an exhilarating event that will likely shake up the Ladies European Tour: The Aramco Team Series Presented by PIF in Tampa. This tournament is a prelude to the highly anticipated Solheim Cup of…
Through a partnership with DP World Tour, FedEx has taken on the role of Title Sponsor for the prestigious Open de France held at Le Golf National. FedEx has become the official sponsor of the 106th edition of…
Over the past decade, the number of off-course participants grew by 127% as a result of the growing number of off-course forms of the game (e.g., Topgolf, indoor golf simulators, tech-enabled driving ranges, etc.). It is good to…
It appears to me that Troon has successfully acquired 7 distinct companies within the past five years: Cliff Drysdale Tennis, Indigo Golf Partners, RealFood, Peter Burwash International, appliedgolf, ICON Management Services, Green Golf Partners. Most recently, Troon acquired…
I have been keeping an eye on the progress of The Cabot Collection for a while now. I'm interested in how they select their locations, golf course designers, and other aspects of their business. As part of my…
The Pangaea Golf Architecture is a strategic partnership between Jeffrey Danner and Stuart Rennie, who met while studying on the European Institute of Golf Course Architects' (EIGCA) diploma course in 2007, and have been close friends ever since.…
Yesterday, I had a great conversation with Kevin Flanagan (CEO of ACD Consulting) about their new partner, the NXXT Women's Pro Tour ambitions. The brand-new NXXT Women's Pro Tour is trying to give a proper answer to the…
Arcis Golf has recently acquired Champions Retreat Golf Club (since 2006) near Augusta, Georgia. Foley & Lardner LLP represented Tower Three Golf Champions Retreat LLC, a subsidiary of the private equity firm Tower Three Partners. Champions Retreat Golf Club,…
John Keenaghan, the head greenkeeper at Chipping Sodbury Golf Club in Gloucestershire, has been appointed vice president of the British & International Golf Greenkeepers Association (BIGGA). He will become president of the association ahead of the BIGGA Turf…
It is perhaps not an exaggeration to say that anyone who takes themselves seriously will not develop a golf club, golf resort, or golf course without sustainability as a top priority in 2023 and the coming years. For…
It's puzzling why Tidewater Golf Club isn't more widely recognized despite receiving glowing reviews from Golf Digest, Golfweek, and the South Carolina Golf Course Owners Association. Have you had a chance to play there yourself? See details below.…
In October 2022, SponsorUnited published an interesting insight regarding sponsorship of women's sports events. They claim: "Sponsorships with women grew 20% year-over-year across the major US sports (LPGA, NWSL, WNBA, WTA), top European soccer leagues (Women’s Super League…
The encouraging statistics regarding the rise of female golfers in the United States and the United Kingdom are absolutely fantastic to see: In the past 3 years (2020, 2021, and 2022), female on-course golf participants in the U.S.…
In an interview three years ago, I spoke with Robert A. Sereci, the GM/COO of Medinah Country Club, regarding how private golf clubs were affected by the COVID-19 pandemic in terms of their business impact. Word has just…