Golf Marketing

Make Golf Your Thing inclusivity career golf sport

How does Make Golf Your Thing promote inclusivity in golf?

By: 2024. 03. 26.

In 2024, sports will continue leading towards a more diverse and inclusive world. We will see many more initiatives and efforts to create a more inclusive sports culture. Golf clubs can take a positive step by promoting diversity…

The 151st Open - Day One at Royal Liverpool Golf Club

The 151st Open at Royal Liverpool generated more than £187 million

By: 2024. 03. 22.

The 151st Open at Royal Liverpool generated more than £187 million in overall economic benefit for the Wirral and the wider Liverpool City Region, according to an independent study commissioned by The R&A. The historic Championship had a total economic…

JCB Golf of Country Club 17th Hole Par 3

JCB Has Secured An Important Multi-year Partnership Agreement With LIV Golf UK

By: 2024. 03. 21.

As you know, LIV Golf London debuted at Centurion Club in 2022. The English golf club also hosted the LIV Golf Invitational Series in 2023. Thus, we witnessed some of the world's most talented golfers, including Dustin Johnson,…

Syngenta Golf and Social Media study about golf entertainment venues

Do golf entertainment venues cannibalize traditional golf course customers?

By: 2024. 03. 19.

Elisa Guadet shared an exciting statistic from our interview yesterday. While 75% of on-course golfers are male, the gender split of players off the course is almost 50-50, with 47% female and 53% male. Syngenta's recently published study…

Women's Golf Day golf memories

What exciting opportunities lie ahead for women’s golf in 2024?

By: 2024. 03. 18.

Meeting Elisa Gaudet, the founder of Women's Golf Day, at the PGA Show in 2015 was a defining moment for me. Her initiative and drive inspired me, and I joined the Women's Golf Day team as a country…

Stuburt Louis Oosthuizen Stinger GC Captain

LIV Golf secured its 1st multi-brand partnership with Stuburt!

By: 2024. 03. 11.

Through a partnership with LIV Golf, Stuburt - a British apparel brand since 1860 - has become the exclusive on-course apparel partner for all three teams (out of 13): Torque GC, Fireballs GC, and Stinger GC. The partnership…

Aramco Team Series in Tampa

What positive impact will the Aramco Team Series presented by PIF in Tampa make?

By: 2024. 03. 07.

This weekend, we will witness an exhilarating event that will likely shake up the Ladies European Tour: The Aramco Team Series Presented by PIF in Tampa. This tournament is a prelude to the highly anticipated Solheim Cup of…

FedEx Open de Golf title sponsor

FedEx is the new Title Sponsor of the Open de France

By: 2024. 02. 07.

Through a partnership with DP World Tour, FedEx has taken on the role of Title Sponsor for the prestigious Open de France held at Le Golf National. FedEx has become the official sponsor of the 106th edition of…

Club Caddie - OPED - revenue

Golf Courses and Country Clubs are Diversifying their Revenue Streams: How is Golf Management Software Keeping Up?

By: 2024. 02. 07.

The golf industry has been known to be stubborn. Even when the need for change feels crystal clear, courses and their operators stand firm in old ways and honor tradition. However, GMs are being notified now that course…

GolfPlus logo

Ready to Discover Professional Golf Tournaments with GolfPlus?

By: 2024. 02. 06.

Many people recommend using Google to find suitable golf tournaments, whether you are a professional player or a regular golfer like me. At first glance, this sounds simple and easy. However, finding relevant and compelling golf tournaments can…

The Hagen 54_resized

Why is the Hagen 54 golf tournament worth experiencing?

By: 2024. 01. 26.

Prince’s Golf Club, Royal St. George’s, and Royal Cinque Ports have joined forces to offer a unique and storied championship links experience – the Hagen 54. The name is inspired by Walter Hagen’s now-famous 1920 Open Championship practice…

ECCO GOLF Erik Anders Lang Random Golf Club

How could ECCO Golf take advantage of the partnership with Random Golf Club?

By: 2024. 01. 18.

The global influencer marketing spending is around $21.1 billion. Emarketer forecasted in 2022 that the influencer marketing spending in the U.S. in 2024 will be $7.14 billion. Hence I predict 2024 will bring us more connections and collaborations…

Porsche Singapore Classic logo

What will make the 2024 Porsche Singapore Classic so memorable?

By: 2024. 01. 10.

In the year 2024, it is hoped that the organizers of golf tournaments will place a greater emphasis on sustainable practices and align sports marketing strategies with social responsibility. Achieving this objective would require a concerted effort on…

Customer persona development and usage

Why should we use customer personas to improve your golf club marketing’s efficiency?

By: 2023. 12. 14.

It would be folly to think that all golfers are the same. We have to learn the difference between them and how to differentiate among them to be able to attract the right customers to our golf clubs…

St Andrews Old Course Landscape Graphic-02-01

What a special experience it can be to play the Old Course backward!

By: 2023. 12. 01.

I was so thrilled when I heard about the opportunity to play St Andrews' Old Course in reverse, and it immediately brought to mind two other incredible golf courses that I can't wait to tell you about! These…

Sweetspot 59Club partnership

How will Sweetspot and 59club Nordic strengthen each other?

By: 2023. 11. 29.

Sweetspot, a Stockholm-based revenue management company, has successfully reached a noteworthy milestone. The achievement is a testament to the company's dedication and expertise in revenue management. 59club Nordic has just partnered with Sweetspot. This collaboration will provide Golf…

indoor golf media AIG Womens Open

What are the opportunities in indoor golf media communication?

By: 2023. 11. 28.

The proliferation of advertisements on digital displays - indoor golf media - within golf clubs has become increasingly evident. This trend is noteworthy due to its potential to impact communication efficiency significantly. To gain a comprehensive understanding of…

Minthis Golf Resort Amphitheatre

How should Minthis use its social proofs to fuel sales?

By: 2023. 11. 28.

For a considerable time, I have been underscoring the significance of social proof as a central tool for attaining trust, soliciting interest, and ultimately boosting sales. In light of this, I will refrain from repeating myself. If you…

Nippon shaft ns pro950gh neo

Which Nippon shaft was used by the CME Group Tour Championship winner?

By: 2023. 11. 21.

The winner of the CME Group Tour Championship used Nippon Shaft’s N.S. PRO 950GH neo shafts in her irons and wedges to shoot a record 27-under par in the LPGA’s final event of the year at Tiburon Golf Club in Naples,…

Golf Genius x BRS 2023

What results has the Golf Genius and BRS Golf cooperation brought so far?

By: 2023. 11. 14.

Golf Genius, the leading provider of cloud-based golf software solutions, has announced year-on-year growth of its integrated competition management and tee time solution in partnership with BRS Golf. In 2020, the two companies formed a strategic collaboration to…