Golf Club Marketing

Lumine Beach Club Picture

Who will be the 1st guest of the reopened Lumine Beach Club?

By: 2017. 07. 17.

The Lumine Mediterránea Beach & Golf Club has just reopened its Beach Club for 2017. The Beach Club, which features a unique series of tiered pools that overlook the Mediterranean Sea, offers visitors the perfect place to relax and unwind…

Deering Bay Yacht & Country Club

New chapter in the eventful life of Deering Bay Yacht & CC

By: 2017. 07. 12.

When I first heard about that Troon will manage the Deering Bay Yacht & Country Club in Coral Gables, Florida, I could not imagine that is a very eventful place. Deering Bay Yacht & Country Club is a unique…

Crown Golf Development Program

Who are the new ambassadors of Crown Golf clubs?

By: 2017. 07. 06.

In my latest article ("Reality of Measuring Customer Experience", page 26-27.) about customer experience in Golf Management Europe, I have highlighted that if golf clubs want to achieve customer-centricity then first they have to make an internal transformation. This includes empowering…

3. Le Touquet Golf Resort_Patrice Boissonnas

Harry Colt’s La Mer shines again in his old splendour

By: 2017. 06. 29.

It always makes me happy to share the news of a renovated, famous golf course. Most recently, the Harry Colt designed La Mer Course at Le Touquet Golf Resort (Normandy, France) gained back almost completely its old splendour…

How could Dom Pedro Golf attract more golfers to Algarve?

By: 2017. 06. 28.

The Dom Pedro Group, one of the world’s most renowned hospitality brands, has introduced a newly formed division, the Dom Pedro Golf. All this happened after the acquisition of Vilamoura’s five best-loved courses (Oceânico Group was the previous owner…

Iberian online tee time sales -portugal

Insider: Iberian online tee time sales trends in 2017

By: Carlos Ferreira 2017. 06. 27.

I have just had an interesting conversation with Carlos Ferreira, the CEO of Tee Times Golf Holidays Agency. During our talk, I was interested in his insights about the Iberian tee time sales trends. I hope you will…

Club Car customer service - Woburn Golf Club

Why is customer service no more a cost center?

By: 2017. 06. 13.

Probably you have already heard about that Woburn Golf Club renewed its contract with Club Car. The golf club has signed an extension to its current contract with the Official Supplier of The European Tour until 2020. The extended lease…

The Championship Faldo Course at Amendoeira Golf Resort

What kind of social proof does the Amendoeira Golf Resort need?

By: 2017. 06. 08.

Actually, this post could have been solely about Amendoeira Golf Resort's Faldo course and Christy O’Connor Jnr course nominations for the title of ‘Portugal’s Best Golf Course’ in 2017 (+‘Portugal’s Best Golf Hotel’) at the World Golf Awards. However,…

Michael Braidwood

What should a golf club manager be like in 2017?

By: 2017. 06. 06.

In 2013 I wrote about the importance of specific educational background in connection to golf club management.  In that post, I quoted the study of Colt Mackenzie McNair and Club Managers Association of Europe from 2010. This study found that a degree-level education…

2017 Golf Business TechCon

What will help the 2017 Golf Business TechCon?

By: 2017. 05. 25.

The National Golf Course Owners Association (NGCOA) will host the 2017 Golf Business TechCon in Las Vegas, Nevada on September 27 and 28. The organizers designed this two-day event for golf course owners, operators, and other industry professionals.…

The London Club Canary Wharf

What is a convenient way to discover The London Golf Club?

By: 2017. 05. 23.

It seems like The London Golf Club understood that it is worth to start meeting people where they are instead of only drawing them to their golf club. The London Golf Club took the opportunity to showcase its services within London’s…

Live scoring in a golf cart

Golf cart with live scoring feature vs. live scoring apps

By: 2017. 05. 15.

Golf Genius has announced a new partnership with renowned UK golf resort Foxhills Club & Resort to provide live scoring functionality in its new fleet of E-Z-GO RXV golf cars. The agreement says live scoring will be available…

Will Jebel Sifah be able to boost tourism for Oman?

By: 2017. 05. 12.

Troon has been selected to provide golf course management services to the new golf course at Jebel Sifah (designed by Peter Harradine), a 6.2 million sqm beachfront development located on the outskirts of Muscat, Oman. Actually, it takes 1h 18 minutes…

Parisian golf courses - Golf National

Why aren’t Parisian golf courses in our consideration set?

By: 2017. 05. 09.

Early this year, I have already highlighted why golf tourism is getting more important for France. Recently, the Paris Region Tourist Board has published a report that found a 4.7% decrease in the number of tourist visits (vs.…

#TheOven17 logo

What could make an amateur golf tournament attractive?

By: 2017. 05. 08.

It seems like that the concept of #TheOven17 is viable and working well. It is an amateur multi-day golf tournament founded in the US in 2014. This year it will be held between July 20-23. This is why…

Golf Club Trends Membership Attrition - GGA

Noteworthy European Golf Club Trends in 2017

By: Rob Hill – Partner, GGA 2017. 05. 01.

Through our numerous assignments and research initiatives at Global Golf Advisors over the last twelve months, we have encountered both unique challenges and consistent trends at golf facilities throughout the EMEA territory. Here, I have identified five that…

The Club at Crested Butte

Will you recognize the new clubhouse of The Club at Crested Butte?

By: 2017. 04. 17.

Probably, you have already heard about the extensive renovation at The Club at Crested Butte,  in Crested Butte, Colorado. Last year, Global Golf Advisors found in their 2016 National Club Trends Survey that the most impactful trend was the…

The Dye London architects

How competitive will be the new Dye London?

By: 2017. 04. 13.

I first heard about the plan of the Menai-Davis family to hire the renowned Dye Designs to build their new golf club The Dye London in 2013. Actually, Perry Dye designed the Dye London golf course. The construction began…

Why Golf should be a Service Industry?

By: David Withers 2017. 04. 12.

During my time working at Jacobsen we developed what we referred to as the 3 “B”s of our business, these were: Building Relationships with our customers, we had to Build a good product that met our customers’ needs…

Global Golf Advisors Paul Hinton

Global Golf Advisors is growing in the Asia-Pacific region

By: 2017. 04. 11.

A real private golf club veteran is joining the new office of Global Golf Advisors in Sydney to serve the firm’s clients across the Asia-Pacific region. The former general manager of Royal Sydney Golf Club, Paul Hinton was appointed to…