Golf Club Marketing

Sandals Resorts International Sandals Emerald Bay Golf Course by Greg Norman

Is it worth it for Sandals Resorts to cooperate with Greg Norman?

By: 2021. 06. 15.

Recently I read in Business Insider that influencer marketing set to become a $15 billion dollar industry by 2022. 63% of marketers are planning to increase their influencer marketing spending in 2021. Are you surprised? Although Greg Norman…

Mark Chapleski of Troon International & Mark Bull of 59club MEA

How did 59club convince Troon International to cooperate?

By: 2021. 06. 11.

Troon International has selected 59club to afford its venues full access to their market-leading "performance management" products & services. Troon International is not entirely a new client for 59club. In the second half of this article, I will…

Greater Flamingo at Saadiyat Beach Golf Club-final

Are you impressed by Saadiyat Beach Golf Club’s sustainability efforts?

By: 2021. 06. 08.

It is good to see businesses among them golf clubs like Saadiyat Beach Golf Club are prioritizing sustainability and ESG (Environmental, Social, and Governance). A recent Abu Dhabi Sustainability Week study found 87% of executives said improving ESG…

Zala Springs Golf Resort wellness center 2021

Can Zala Springs Golf Resort meet the latest wellness trends?

By: 2021. 06. 07.

In recent years, wellness has grown into mandatory service. To stay in the competition among the high-end and not-so-average golf clubs and resorts wellness service is a must-have. The question, of course, is how to interpret the concept…

QHotels Group Oulton Hall clubhouse

What development will the QHotels Group use the £2m for?

By: 2021. 06. 01.

Before I would share with you QHotels Group's investment plans, it is worth understanding what are the expectations in the hospitality industry in the UK. Here are some interesting insights to consider Over 50% of UK travelers are…

employee-experience-and-customer-experience-for-revenue-growth

What are the real benefits of golf club employee experience technology?

By: 2021. 06. 01.

We do not just use technology today – we have a relationship with it. When it comes to tech at work in a golf club — the software, systems, and apps employees use in their day-to-day jobs—that relationship…

Navarino Hills at Costa Navarino fact sheet inforgraphics

When will Navarino Hills’ 36-holes be ready for the game?

By: 2021. 05. 31.

The developers of the two golf courses at Navarino Hills are promising to be ready in spring 2022. At this moment, 70% of the golf courses are ready. As we got used to at the other golf courses…

UMAMI Asian Restaurant Quinta do Lago 2021

Will you book a table in Quinta do Lago’s new UMAMI restaurant?

By: 2021. 05. 24.

It seems like Asian cuisine is still very popular. Quinta do Lago's recently opened (13th) UMAMI restaurant, is first the Asian restaurant of the Portuguese resort. They are also following one of the 10 foodservice trends in 2021:…

Nexxchange-Egolf acquisition

What will NexxChange gain from the acquisition of E-Golf4U?

By: 2021. 05. 19.

We are witnessing the digitalization of golf club operations (including tee time booking). I wish even "Mickey Mouse" golf courses will understand now that the Excel-sheet and telephone-based golf club management is not viable and not profitable anymore.…

Jacek Gulmantowicz golf club management software

How to generate more revenue with golf club management software?

By: 2021. 05. 18.

My impression is that golf clubs do not make sufficient use of the potential of golf club management software. To ensure this, I asked Jacek Gulmantowicz, co-founder of Golf Booking Software. Do you think I was right or…

BGL-Burhill Group-Facilities-Andy Hiseman

How does the Burhill Group solve the current business challenges?

By: 2021. 05. 17.

After learning in April that Burhill Group finished in 7th place at the 22nd annual Sunday Times BDO Profit Track 100 awards, I wondered how they had achieved that success. This is why I ask in this interview…

Gamble Sands’ QuickSands Hole 3

Gamble Sands’ QuickSands course officially Opens on…

By: 2021. 05. 06.

Gamble Sands’ David McLay Kidd-designed QuickSands Course a 14-hole short course is open for resort and daily-fee play since May 1st. The development of the golf course started in late winter 2019-20. QuickSands is laid out to the…

Onyria Quinta da Marinha Hotel balcony view

Is Onyria Quinta da Marinha Hotel attractive to you?

By: 2021. 05. 04.

Now that I have received my second vaccination on Friday, I feel like I have to travel abroad to play golf. Two years ago I wrote that we should visit less known Portuguese golf resorts because often they…

Yorba Linda Country Club Hole 5 Sanyo Foods

3-in-1: Troon to manage 3 golf courses of Sanyo Foods

By: 2021. 04. 27.

For a long time, I have not heard of such a big new business win like Troon's recently. Troon has been selected to manage three Southern California golf courses owned by Garden Grove-based Sanyo Foods Corporation of America: Yorba…

Mas Garriga building Hotel Peralada Wine Spa Golf-resized

Mas Garriga is the new great escape destination after the lockdown!

By: 2021. 04. 26.

Last week I really enjoy discovering The Manor House's latest acquisition the Baker’s Cottage (in Castle Combe village). Since then, I have learned a new term: self-contained house. Both Baker's Cottage and Mas Garriga are self-contained houses. Hotel Peralada Wine Spa &…

Landmand Golf Club hole 16 with 17 and 18 in distance

How Landmand Golf Club sold all of its membership before the opening?

By: 2021. 04. 22.

I thought to share with you a very promising golf club business news, just right before the weekend. Landmand Golf Club has sold out its membership offering 6 months before its planned opening! The Landmand Golf Club will…

Baker's Cottage living room example

Why does The Manor House find Baker’s Cottage so attractive?

By: 2021. 04. 21.

With the acquisition of Baker's Cottage (in Castle Combe village), The Manor House is taking advantage of one of the current hotel trends. Namely, the hyper-local design & hometels. When I saw the first pictures of Baker's Cottage,…

Esplanade Golf & Country Club

How will Troon Privé help Esplanade Golf & Country Club?

By: 2021. 04. 20.

Troon has been selected to manage Esplanade Golf & Country Club, a private club and community located in Naples, Florida. Troon Privé, the private club operating division of Troon, will manage golf, club, resort-style amenities, food & beverage operations,…

Sunday Times BDO 100 Profit Track BGL w number

Burhill Group in the TOP 10 at the BDO Profit Track 100 awards

By: 2021. 04. 13.

In the last five years, I saw at least 5 great initiatives at Burhill Group that can explain their latest success at the 22nd annual Sunday Times BDO Profit Track 100 awards. I appreciate especially these initiatives: Investing in…

Golf GameBook Open 2021 Finland Sweden

Who can win in the Golf GameBook Open digital golf tournament?

By: 2021. 04. 08.

Now that we start to see the end of the lockdown, it is a nice challenge how to reactivate golfers and offer them a unique golf experience. When you think of increasing and improving your mobile app's (e.g.…