Golf Equipment

Callaway Epic irons 2017

Can you wait 22 days for the new Callaway Epic irons?

By: 2017. 05. 26.

Callaway Golf will launch its new Epic Irons, Epic Pro Irons, Epic Hybrids on June 16th. The new Callaway Golf clubs come with 3 new features: Next-Generation 360 Face Cup Technology for Longer Average Distance Exo-Cage for Energy…

Live scoring in a golf cart

Golf cart with live scoring feature vs. live scoring apps

By: 2017. 05. 15.

Golf Genius has announced a new partnership with renowned UK golf resort Foxhills Club & Resort to provide live scoring functionality in its new fleet of E-Z-GO RXV golf cars. The agreement says live scoring will be available…

adiPure shirt button detail

adiPure – a meticulously designed new apparel line

By: 2017. 04. 26.

Probably you have noticed that I rarely write reviews of golf apparel lines. This time I have to make an exception. Adidas Golf presented me an impressive new golf apparel line, the adiPure. The line was introduced to the…

Cobra Puma Golf 17SS_BTL_GO_Clubs_KingF7-OneLength_51

What can Cobra Puma Golf offer to junior golfers?

By: 2017. 04. 22.

In the last couple of years, we can hear many interesting programs to boost junior golf participation (e.g. SNAG, PGA Junior League Golf (36,000 participants in 2016), TopGolf, Hack Golf, US Kids Golf etc.), but we rarely hear…

Toulon Putters odyssey-indy-putter-hero-a-2017-73074452535SP

Is the new Toulon putter a gimmick or a true innovation?

By: 2017. 03. 24.

The recently hired  Sean Toulon believes there are parallels between cars and golf clubs. Actually, this is not the first time when Callaway Golf/Odyssey Golf is trying to adapt ideas and solutions from other industries. Last year the…

Foremost CEO Paul Hedges

Why was it was good to be a Foremost member in 2016?

By: 2017. 03. 22.

Foremost, the UK’s leading golf retail and marketing group has announced its members have enjoyed record dividend and share increases following a hugely successful 2016. Along with this year’s dividend of £0.16p per share, members have enjoyed an average…

Scotty Cameron Futura putters

Are the new Scotty Cameron Futura putters really innovative?

By: 2017. 02. 08.

The new line of Scotty Cameron Futura putters will be available in US golf shops from March 17: New Futura putters: MAP $379 | MSRP $410 New Futura 6M Dual Balance putter: MAP $399 | MSRP $425 The…

Tiger Woods TaylorMade sponsorship

What can TaylorMade gain from sponsoring Tiger Woods?

By: 2017. 01. 25.

TaylorMade announced today a multi-year contract has been reached with Tiger Woods. His connection with TaylorMade is not totally new. He used to play with TaylorMade metalwoods in the early 90s. As part of the contract, Tiger Woods…

Lydia Ko selects Mckayson

What will be Lydia Ko’s new wardrobe like in 2017?

By: 2017. 01. 10.

I was very surprised to hear last year that Lydia Ko (world #1) left Callaway Golf for PXG. Last year's other interesting sponsorship deal was when she signed a contract with ECCO Golf. She will wear Ecco BIOM G2…

D300 Irons

Can the Wilson Staff D300 Irons win the competition?

By: 2017. 01. 09.

I have waited so long to be able to share with you the latest Wilson Staff golf equipment news. The new Wilson Staff D300 irons will be available from January 23rd in the US. I assume, here in…

XXIO Prime driver

Is it worth discussing the new XXIO Prime golf clubs?

By: 2017. 01. 06.

I was so excited hearing about the new XXIO Prime golf clubs. I think the XXIO brand still an unknown golf equipment brand outside of Japan, although XXIO is very optimistic regarding the North American market. XXIO has just…

Great Bertha Driver tech concept

What makes the Great Big Bertha Epic driver unique?

By: 2017. 01. 04.

To answer you the question quickly: the innovative new Jailbreak ball speed technology makes the Great Big Bertha Epic Driver and the Great Big Bertha Epic Sub Zero Driver unique. Callaway Golf believes that the Jailbreak speed technology…

How will the ECCO Golf UK sales team get stronger?

By: 2017. 01. 03.

Although ECCO Golf is the strongest division of ECCO, the company did not have so far a full-time UK golf employee. Ian Martin was seduced in November 2016 from the TGI buying group where he was a senior retail consultant.…

Jason Day signs a contract with Nike Golf

Jason Day broke up with TaylorMade…partially

By: 2017. 01. 01.

I know for some of you this is not totally new that TaylorMade allowed Jason Day to sign a contract with Nike Golf. However, it is interesting to see, how Adidas is becoming more permissive and flexible even…


What are the features of the new Powerband?

By: 2016. 12. 20.

Adidas Golf announced the new generation of Powerband Boa Boost golf shoes. The new edition of Powerband Boa Boost comes with 3 major innovations: BOOST™ cushioning: midsole cushioning for walking comfort and energy return a brand new L6 Boa® Closure…

Ping has a new CEO

PING continues to be a family company

By: 2016. 12. 13.

John Karsten Solheim, the grandson of PING Founder Karsten Solheim will be the new president of PING from January 1, 2017. He succeeds Doug Hawken as president, who is retiring after a distinguished 45-year career with the company. But…

Connectivity is important to Boavista Golf & Spa Resort

By: 2016. 12. 08.

I have kept saying to golf club since the launch of the Club Car Precedent i3 golf cars is to prefer this golf cart model over those without the Visage navigation system. Connectivity with customers and colleagues is essential…

cobra puma golf

How long will Cobra PUMA Golf sponsor Lexi Thompson?

By: 2016. 12. 07.

Lexi Thompson (ranked #5 in the world) has just signed a long-term extension with Cobra Puma Golf. It seems like that with her victory at the Honda LPGA Thailand she was able to convince Cobra PUMA Golf to extend…

What happens if you combine Ecco Golf with GORE?

By: 2016. 11. 17.

A long-awaited joint venture came alive between Ecco Golf and GORE, to create a golf shoe that combines unparalleled walking pleasure and climate comfort, as well as exceptional protection from the elements. The result is Ecco Golf’s new ECCO…

Is it good for us Cobra Golf’s ONE LENGTH option?

By: 2016. 10. 14.

Cobra Golf is further expanding the offering of clubs under the revered KING name. The new Cobra KING F7 set of irons, along with COBRA’s first-ever F7 ONE LENGTH set provides golfers with optimized performance, distance, forgiveness, and…