Golf Equipment

Cleveland Golf Smart Sole 3-C-THREE_TIERED_SOLE-TECH

Will the new Smart Sole 3 wedges save your game?

By: 2017. 07. 18.

In less than a week (officially launching July 24, 2017), Cleveland Golf will launch its new Smart Sole 3 S and C wedges. Both the Smart Sole 3 S (S = sand) and C (C = chipping) wedges feature a…

PING G400 Driver_10-5 ExplodeIllustration

PING G400 golf clubs are speeding up after dieting

By: 2017. 07. 11.

In these days, PING is launching their fastest and most forgiving driver to date and an iron that delivers tour-level distance and ball flight highlight the new PING G400 Series. I will try to summarize the innovations and new…

Golf Equipment Business in China

The Paradox of the Golf Equipment Industry: An Enquiry in 3 Parts

By: John Strawn, Director, Global Golf Advisors 2017. 07. 03.

Introduction Nike started selling golf shoes in 1984, but golf was a minor component in Nike’s marketing juggernaut before Tiger Woods came aboard in 1996. By 2000, Nike was selling balls and clubs as well as apparel and…

Callaway Golf Steelhead XR Fairway Wood

The revival of the famous Steelhead Fairway Wood

By: 2017. 06. 21.

I think it was September 2016 when the last time I talked about the Callaway Golf Steelhead XR golf club family. Now I can share with you the new Callaway Golf Steelhead XR Fairway Wood clubs (Pricing: $229; At…

Club Car customer service - Woburn Golf Club

Why is customer service no more a cost center?

By: 2017. 06. 13.

Probably you have already heard about that Woburn Golf Club renewed its contract with Club Car. The golf club has signed an extension to its current contract with the Official Supplier of The European Tour until 2020. The extended lease…

Srixon Online Golf Ball Personalization

How could Srixon maximize retail personalization?

By: 2017. 06. 12.

Did you notice that Srixon has just launched text personalization for golf balls on its website? Srixon gives you the opportunity (see photo below) to design your new golf balls (e.g. monogram, special message etc.). These Srixon golf ball models…

Cameron & Crown 473662

What are the changes in the new Cameron & Crown putters?

By: 2017. 06. 02.

If you remember, less than a year ago on September 2016, Scotty Cameron/Titleist launched the Cameron & Crown putters. One of the innovations or changes in the Cameron & Crown putters was that they are crafted at 33 inches and…

Callaway Epic irons 2017

Can you wait 22 days for the new Callaway Epic irons?

By: 2017. 05. 26.

Callaway Golf will launch its new Epic Irons, Epic Pro Irons, Epic Hybrids on June 16th. The new Callaway Golf clubs come with 3 new features: Next-Generation 360 Face Cup Technology for Longer Average Distance Exo-Cage for Energy…

Live scoring in a golf cart

Golf cart with live scoring feature vs. live scoring apps

By: 2017. 05. 15.

Golf Genius has announced a new partnership with renowned UK golf resort Foxhills Club & Resort to provide live scoring functionality in its new fleet of E-Z-GO RXV golf cars. The agreement says live scoring will be available…

adiPure shirt button detail

adiPure – a meticulously designed new apparel line

By: 2017. 04. 26.

Probably you have noticed that I rarely write reviews of golf apparel lines. This time I have to make an exception. Adidas Golf presented me an impressive new golf apparel line, the adiPure. The line was introduced to the…

Cobra Puma Golf 17SS_BTL_GO_Clubs_KingF7-OneLength_51

What can Cobra Puma Golf offer to junior golfers?

By: 2017. 04. 22.

In the last couple of years, we can hear many interesting programs to boost junior golf participation (e.g. SNAG, PGA Junior League Golf (36,000 participants in 2016), TopGolf, Hack Golf, US Kids Golf etc.), but we rarely hear…

Toulon Putters odyssey-indy-putter-hero-a-2017-73074452535SP

Is the new Toulon putter a gimmick or a true innovation?

By: 2017. 03. 24.

The recently hired  Sean Toulon believes there are parallels between cars and golf clubs. Actually, this is not the first time when Callaway Golf/Odyssey Golf is trying to adapt ideas and solutions from other industries. Last year the…

Foremost CEO Paul Hedges

Why was it was good to be a Foremost member in 2016?

By: 2017. 03. 22.

Foremost, the UK’s leading golf retail and marketing group has announced its members have enjoyed record dividend and share increases following a hugely successful 2016. Along with this year’s dividend of £0.16p per share, members have enjoyed an average…

Scotty Cameron Futura putters

Are the new Scotty Cameron Futura putters really innovative?

By: 2017. 02. 08.

The new line of Scotty Cameron Futura putters will be available in US golf shops from March 17: New Futura putters: MAP $379 | MSRP $410 New Futura 6M Dual Balance putter: MAP $399 | MSRP $425 The…

Tiger Woods TaylorMade sponsorship

What can TaylorMade gain from sponsoring Tiger Woods?

By: 2017. 01. 25.

TaylorMade announced today a multi-year contract has been reached with Tiger Woods. His connection with TaylorMade is not totally new. He used to play with TaylorMade metalwoods in the early 90s. As part of the contract, Tiger Woods…

Lydia Ko selects Mckayson

What will be Lydia Ko’s new wardrobe like in 2017?

By: 2017. 01. 10.

I was very surprised to hear last year that Lydia Ko (world #1) left Callaway Golf for PXG. Last year's other interesting sponsorship deal was when she signed a contract with ECCO Golf. She will wear Ecco BIOM G2…

D300 Irons

Can the Wilson Staff D300 Irons win the competition?

By: 2017. 01. 09.

I have waited so long to be able to share with you the latest Wilson Staff golf equipment news. The new Wilson Staff D300 irons will be available from January 23rd in the US. I assume, here in…

XXIO Prime driver

Is it worth discussing the new XXIO Prime golf clubs?

By: 2017. 01. 06.

I was so excited hearing about the new XXIO Prime golf clubs. I think the XXIO brand still an unknown golf equipment brand outside of Japan, although XXIO is very optimistic regarding the North American market. XXIO has just…

Great Bertha Driver tech concept

What makes the Great Big Bertha Epic driver unique?

By: 2017. 01. 04.

To answer you the question quickly: the innovative new Jailbreak ball speed technology makes the Great Big Bertha Epic Driver and the Great Big Bertha Epic Sub Zero Driver unique. Callaway Golf believes that the Jailbreak speed technology…

How will the ECCO Golf UK sales team get stronger?

By: 2017. 01. 03.

Although ECCO Golf is the strongest division of ECCO, the company did not have so far a full-time UK golf employee. Ian Martin was seduced in November 2016 from the TGI buying group where he was a senior retail consultant.…