Golf Industry

Troon International Infographic_Leader Movements 2022

Who has Troon International promoted to leadership positions internally?

By: 2022. 09. 13.

This year we can see an interesting HR trend globally. Namely, the increase in internal career moves. HR professionals really like this solution. When golf clubs a struggling to retain their best talents in various fields and the…

John Deere_Apprentice 3

The John Deere renowned apprenticeship program is already 30 years old!

By: 2022. 09. 05.

John Deere has just marked the 30th anniversary of its renowned apprenticeship program with an open day to recruit the next generation of technicians to work across its agriculture, turf, and parts business. Over 1,000 apprentices have qualified…

Faisal Salhab 2021 Saudi Open Winner_Golf Saudi

How did Golf Saudi convince the Asian Development Tour to come to Saudi Arabia?

By: 2022. 08. 30.

A good reason for Saudi Arabia and Golf Saudi to cheer is when the Asian Development Tour will visit the Riyadh Golf Club in December. This is the first visit of ADT to the kingdom. Boasting a prize…

Atlas Turf International and Jebsen and Jessen_resized

How is Atlas Turf International increasing its sales in Southeast Asia?

By: 2022. 08. 29.

Atlas Turf International has just selected Jebsen & Jessen as its exclusive distributor in Southeast Asia. Jebsen & Jessen will represent Atlas Turf International’s complete line of turfgrass products throughout Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Singapore, Thailand,…

GCSAA_First Green_161

GCSAA’s First Green gets extra support from golf-allied organizations

By: 2022. 08. 25.

Last year I shared with you that John Deere has made a donation to the GCSAA Foundation, the philanthropic organization of the Golf Course Superintendents Association of America (GCSAA), to support First Green, which provides hands-on STEM (science, technology, engineering, and math) education…

TMRW Sports_Tiger Woods Rory McIlroy

How can TMRW Sports benefit from rising demands for sports technology?

By: 2022. 08. 24.

A ResearchAndMarkets.com study found a year ago that the global sports technology market was valued at USD 17.9 billion in 2021 and is expected to reach USD 40.2 billion by 2026, at a CAGR of 17.5% between 2021…

St Andrews Links Trust Swilcan Bridge

Why has St Andrews Links Trust opted for cloud-based ERP software?

By: 2022. 08. 22.

Two years ago, I already mentioned how important digital transformation is for golf clubs in order to maintain competitiveness, enhance employee productivity, and serve guests more efficiently (see also customer experience & personalization). The main motivations of businesses…

Tom Wiskopf Garmany and Despain at Troon North

Tom Weiskopf R.I.P.

By: 2022. 08. 22.

I am unfortunate to start the week with this news. Tom Weiskopf passed away on August 20th at the age of 79. Winner of 16 PGA TOUR titles, Tom Weiskopf was a prolific golf course designer/co-designer, responsible for 70-plus…

Golf It! inside

Can Golf It! make golf more inclusive and accessible?

By: 2022. 08. 16.

Stephen Smith, the chief neuroscientist at PSYenz, recommended once ‘Sell the lifestyle, not the health, benefits of golf’. He believes promoting immediate returns such as being out in the fresh air or meaningful time with the family or…

oak-hill-country-club-1_RepSpark

How can RepSpark help pro-shops to meet golfers’ demands

By: 2022. 08. 14.

One of the few benefits of the latest pandemic is the huge interest and demand for golf equipment and apparel. To handle the increased demand, and exceed golfers’ expectations in the pro-shops, is not a simple task. Hence,…

Carnoustie Golf Links team up with Abertay University 2

How does Carnoustie Golf Links wants to make golf more accessible?

By: 2022. 08. 12.

Golf in Scotland had an extraordinary year in 2021. The number of registered golfers grew by 7.17%: 179,832 registered golfers in 2020,192,724 registered golfers in 2021. The total number of golfers was 595,000 golfers. What is less flattering…

Trinifold Sports Management logo tour players

How are tour players able to have a successful career cycle?

By: 2022. 08. 11.

Trinifold Sports Management has just partnered with Centrum Solutions. This gave me the idea to interview James Byers (CEO, Trinifold Sports Management) and Leon Lloyd (Co-Founder & Director, Centrum Solutions). Where did the concept of Trinifold Sports Management…

Clube de Golf Santo da Serra clubhouse drone view

How did the Clube de Santo da Serra reduce its water usage by 66%?

By: 2022. 08. 10.

GCSAA’s Golf Course Environmental Profile (GCEP) Survey Series - 3rd edition - found water use down by 29% at U.S. golf facilities since 2005. I definitely wanted to share this with you before reporting on Clube de Santo…

Amundi Evian Championship trophy

What opportunities does Rolex see in supporting the Amundi Evian Championship?

By: 2022. 07. 21.

The Amundi Evian Championship (21–24 July, Evian Resort Golf Club) is the only Major played in continental Europe. Rolex, a partner of the event for more than 20 years, will once again be the Official Timekeeper. Rolex is…

Bernhard and Company 10 delegates 2022

Why worth participating in Bernhard and Company’s 2023 BIGGA Delegation trip?

By: 2022. 07. 15.

Bernhard and Company has recently announced that the application process is officially open for the 2023 BIGGA Delegation trip. Open to all full BIGGA members, the Bernhard and Company BIGGA Delegation is one of the most highly regarded…

EIGCA AM2022 - Jason Straka ASGCA, Tim Lobb, EIGCA

Where is the EIGCA action plan & recommendations to tackle climate change?

By: 2022. 07. 14.

In recent years, the efforts of Sentosa Golf Club have impressed me the most as they try to make their operations environmentally friendly and sustainable. The 2022 EIGCA Annual Meeting was held from Monday 27th to Wednesday 29th…

Lyle & Scott x Rick Shiels best

How can Rick Shiels influence Lyle & Scott golf apparel sales?

By: 2022. 07. 08.

We should be careful when we select influencers for our influencer marketing program. One of the biggest mistakes is to mix up popularity with influence. They are not the same. Popularity itself is about being liked and not…

RepSpark Community_filtered for GOLF-resized

How joining RepSpark can help your pro-shop earn more?

By: 2022. 07. 07.

Insider Intelligence found in 2022, worldwide retail e-commerce sales will exceed $5 trillion for the first time, accounting for more than a fifth of overall retail sales. In 2022, worldwide retail sales are poised to grow 5% year-over-year…

golf course development IMG_0813

What new expectations must be met in golf course development?

By: 2022. 07. 04.

Last October, Jason Straka was elected president of the American Society of Golf Course Architects (ASGCA) at the organization’s 75th Annual Meeting in Cleveland. Fry/Straka Global Golf Course Design won this renovation project for the Belleair Golf Club’s 2…

Jon Podany CCO USGA

What will be the top commercial priorities of the USGA in the coming years?

By: 2022. 06. 22.

Recently - at the U.S. Open, at The Country Club, Brookline - I had the chance to interview Jon Podany the Chief Commercial Officer of the USGA. This is what you can read here. Jon Podany, Chief Commercial…