Golf Marketing

2017 Golf Business TechCon

What will help the 2017 Golf Business TechCon?

By: 2017. 05. 25.

The National Golf Course Owners Association (NGCOA) will host the 2017 Golf Business TechCon in Las Vegas, Nevada on September 27 and 28. The organizers designed this two-day event for golf course owners, operators, and other industry professionals.…

The London Club Canary Wharf

What is a convenient way to discover The London Golf Club?

By: 2017. 05. 23.

It seems like The London Golf Club understood that it is worth to start meeting people where they are instead of only drawing them to their golf club. The London Golf Club took the opportunity to showcase its services within London’s…

Las Colinas 8th hole

Where is the coverage for the #ThisGirlGolfs campaign??

By: 2017. 05. 18.

Las Colinas Golf & Country Club has recently partnered with Lady Golfer magazine to support their #ThisGirlGolfs campaign (launched in 2015; a collaboration between England Golf, The Scottish Golf Union, the PGA and National Club Golfer) and offer…

Rolex Series DP World Tour Championship 2016BMW PGA Championship 2012

Can the new Rolex Series win back the best European golfers?

By: 2017. 05. 16.

Commencing in 2017, the Rolex Series is the premium tournament category on the European Tour’s International Schedule. Presently comprising eight tournaments, staged in a variety of golfing locations around the world. The Rolex Series events will offer a…

GolfinDubai.com logo

How could GolfinDubai.com be more effective?

By: 2017. 05. 10.

At the beginning of this week, Dubai unveiled at the Asia Golf Tourism Convention (AGTC) in Danang, Vietnam, a new website the GolfinDubai.com to enhance awareness of the world-leading, premium golf destination. The new website is covering in one place…

Parisian golf courses - Golf National

Why aren’t Parisian golf courses in our consideration set?

By: 2017. 05. 09.

Early this year, I have already highlighted why golf tourism is getting more important for France. Recently, the Paris Region Tourist Board has published a report that found a 4.7% decrease in the number of tourist visits (vs.…

Cobra Puma Golf 17SS_BTL_GO_Clubs_KingF7-OneLength_51

What can Cobra Puma Golf offer to junior golfers?

By: 2017. 04. 22.

In the last couple of years, we can hear many interesting programs to boost junior golf participation (e.g. SNAG, PGA Junior League Golf (36,000 participants in 2016), TopGolf, Hack Golf, US Kids Golf etc.), but we rarely hear…

Hotel Camiral_PGA Catalunya Resort hotel room

Hotel Camiral joins The Leading Hotels of the World

By: 2017. 04. 18.

Do you remember when I wrote about the opening of PGA Catalunya Resort's new 5-star hotel the  Hotel Camiral? This time I can tell you that Hotel Camiral has been accepted as the latest member of The Leading Hotels of…

Why Golf should be a Service Industry?

By: David Withers 2017. 04. 12.

During my time working at Jacobsen we developed what we referred to as the 3 “B”s of our business, these were: Building Relationships with our customers, we had to Build a good product that met our customers’ needs…

Centurion Club GolfSixes

What will be the reception of GolfSixes at Centurion Club?

By: 2017. 03. 13.

Probably, you have already heard the Centurion Club will host the European Tour’s inaugural, new GolfSixes tournament from the 6th – 7th May this year. This tournament is really unique for two reasons: The introduction of a brand new short…

Women love.golf and Carin Koch

How to provide right golf experience for women?

By: 2017. 03. 06.

I like the proverb of Confucius who said tell people - and they may forget....show them - they may remember...involve them and they will understand. In the last couple of years, I have seen many initiatives that tried…

Why should mobile technology matter to your golf club?

By: Gary Denault 2017. 03. 01.

Proximity, wearability, data. Terms being used in all aspects of marketing today, but most importantly in mobile marketing. Mobile apps seem to be a great solution for almost any business segment. Sadly statistics are showing otherwise. We are…

Gleneagles golf course

Can Gleneagles host effectively a European Championship?

By: 2017. 02. 22.

Gleneagles has today been unveiled as an Official Supporter of the Glasgow 2018 European Championships (between 2nd and 12th August 2018), a multi-sport event. To be staged every four years, the European Championships will combine the existing European Championships…

West Cliffs Golf Links

How will West Cliffs challenge the competitors?

By: 2017. 02. 21.

Do you remember when I wrote in last October about the new golf course to be built right next to Praia D'el Rey? The new golf course, West Cliffs Golf Links is almost ready. Only 99 days left…

fibodo on mobile and tablet

How can Fibodo improve PGA Pros’ business performance?

By: 2017. 02. 10.

With golfers becoming increasingly mobile, it is obvious that PGA Pros need to catch up with this situation. UK adults in 2015 spent their time with mobile nonvoice media more than ever before (source: ComScore Mobile Metrix). The vast majority…

the open royal troon flag 18th

Hosting The Open fulfilled the expectations of Scotland

By: 2017. 01. 31.

As we are getting closer to the 146th Open at Royal Birkdale  (16th - 23rd July 2017), it is worth to summarize the business results of the previous event: Hosting The 145th Open at Royal Troon delivered more than £110 million…

Millennials on golf courses

Why Millenials Matter: Golf Trends for the Next Generation

By: Whitney Reid Pennell 2017. 01. 27.

Most golf clubs operating in the 21st century know that there are changes afoot in the industry; complex changes that are requiring us to rethink how we attract and retain new members. One of the biggest changes is…

Tiger Woods TaylorMade sponsorship

What can TaylorMade gain from sponsoring Tiger Woods?

By: 2017. 01. 25.

TaylorMade announced today a multi-year contract has been reached with Tiger Woods. His connection with TaylorMade is not totally new. He used to play with TaylorMade metalwoods in the early 90s. As part of the contract, Tiger Woods…

cobra puma golf

How long will Cobra PUMA Golf sponsor Lexi Thompson?

By: 2016. 12. 07.

Lexi Thompson (ranked #5 in the world) has just signed a long-term extension with Cobra Puma Golf. It seems like that with her victory at the Honda LPGA Thailand she was able to convince Cobra PUMA Golf to extend…

What are the hopes of the Macdonald Hotels & Resorts?

By: 2016. 12. 05.

It seems like that UK’s largest independently owned hotel group the Macdonald Hotels & Resorts have not returned home empty-handed from the latest International Golf Travel Market that was held between November 14-17 in Mallorca. Macdonald Hotels & Resort said that they…