I never thought I would ever mention Donald Trump, the 45th President of the United States, in the Golf Business Monitor. The reason for this is that I don't want to talk about politics, but only about the…
I have enjoyed Troon's & Troon International's trust almost since the start of Golf Business Monitor in 2009. Thanks to them, I got to know many golf industry best practices. Adopting a 'growth mindset' is one of the…
Last year, several trends (e.g. travel recovery, working from anywhere, bleisure, wellness tourism, etc.) favored La Cala Resort. On the other hand, we also need to see that their previous correct investments have brought results. Such an achievement,…
Much has been written and said - including me - about Sotogrande during its 60 years of existence. Here I summarize what they can be really proud of and what their competitors can learn from. We will see…
It is unbelievable that in the first three months of the year, the traffic at Los Cabos Airport increased by almost 23% (22.8%). And that's just international traffic. It seems like the destination has quickly recovered post covid…
Last year I was asked to show examples of unique golf course designs. This is how I mentioned among the others the Tom Doak-designed The Loop (Forest Dunes), and the 6-6-6 golf course design of the Nikanti Golf…
I first heard about Ombria Resort in the Algarve in 2018 at the conference of the Portuguese National Golf Industry Council, where I participated as a speaker. Since then, many things from Ombria Resort's plans have been realized…
I am sure you also looking for uplifting vibes and moments of joyful distraction to pamper yourself. An Instagram study found recently that the number of conversations about indoor golf grew by 153%. One of the latest trends…
Have you ever tried to find the connections between being highly ranked and golf revenue growth? What I know is that such rankings on the most important golf magazines' lists are good reasons to raise prices. At the…
Japan is the world's second-largest golf country with nearly 2500 golf courses (+ many more driving ranges) and 10.5 million golfers. Despite this, it doesn't get the attention it deserves. Because of their own fault? It's also worth…
This year's tourism trends are very favorable for Madeira's golf clubs. If the local golf clubs take advantage skillfully these trends, they can win a lot. I am thinking of these tourism trends: The demand for change in…
Golfers' expectations are increasing regarding golf club membership. What can golf clubs do beyond golf experience personalization to impress their members? What type of event can really impress golfers and be competitive with other experiences? The usual partnership…
We might assume that high-end golf resorts like the La Cala Resort (a 4-star golf resort in Spain) would adopt sooner the latest interior design trends in the hospitality industry. What is this about? Here I would highlight…
Today, more and more golf club managers realize that there is a connection between the pace of play and the golf experience (see customer experience). Managing tee-time intervals properly can contribute a lot to golf experience and improve net…
Mike Keiser's book - The Nature of the Game - was very instructive for me. Perhaps it was this book that convinced me how exciting and beautiful the links courses are and why minimalist golf course architecture is…
Costa Navarino has always tried to impress us. Just think of their 4 golf courses, five-star hotels, luxury private residences, etc. As a father of a three-year-old son, I am of course primarily interested in family programs and…
What would you do if you were in charge of promoting 3 known but not so hyped golf courses? This is what Troon International is now experimenting with by staging multiple top-tier events over the coming days. Within…
In December 2021, at the GCMA 2021 Conference, I was very pleased when Golf Genius initiated an influencer marketing cooperation with me. Golf Genius was one of my several new clients in 2022. I believe it is essential…
Last year I reported that La Hacienda Links Golf Resort was acquired by Millenium Hospitality. The Texas-based golf course architect Kurtis Bowman has redesigned the Links Course. A new contemporary clubhouse, driving range, and practice area have been completed. La Hacienda Links…
You know how much of an admirer I am of Tom Doak's work. Last week, KemperSports won the full management of the Dismal River Club, a private golf club in Mullen, Nebraska. That's why I couldn't ignore the…