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Webb Simpson Burns & Wilcox sponsorship

How could the Burns & Wilcox sponsorship deliver results?

By: 2017. 07. 20.

While Webb Simpson can be happy for the Burns & Wilcox sponsorship deal, I would suggest them rethink and revise how to maximize this sponsorship and cooperation. Marketers like Burns & Wilcox should move beyond putting their logo the…

Alastair Spink Head Coach at love.golf

Why love.golf is attractive for women?

By: Alastair Spink - Head Coach at love.golf 2017. 07. 19.

Recently, I was lucky enough to talk with Alastair Spink, the Head Coach at love.golf about the challenges and achievements of their program. For those of you who have not heard about this initiative, it is a social…

Cleveland Golf Smart Sole 3-C-THREE_TIERED_SOLE-TECH

Will the new Smart Sole 3 wedges save your game?

By: 2017. 07. 18.

In less than a week (officially launching July 24, 2017), Cleveland Golf will launch its new Smart Sole 3 S and C wedges. Both the Smart Sole 3 S (S = sand) and C (C = chipping) wedges feature a…

Lumine Beach Club Picture

Who will be the 1st guest of the reopened Lumine Beach Club?

By: 2017. 07. 17.

The Lumine Mediterránea Beach & Golf Club has just reopened its Beach Club for 2017. The Beach Club, which features a unique series of tiered pools that overlook the Mediterranean Sea, offers visitors the perfect place to relax and unwind…

Howard Craft Burhill Golf & Leisure

Learn 7 ideas from Burhill Golf & Leisure about sustainability!

By: 2017. 07. 13.

Last month, I had the chance to report about 5 Burhill Golf & Leisure venues who were recertified by the Golf Environment Organization (GEO). Recently, I made an interview with Howard Craft, the general manager of  Wycombe Heights Golf…

Deering Bay Yacht & Country Club

New chapter in the eventful life of Deering Bay Yacht & CC

By: 2017. 07. 12.

When I first heard about that Troon will manage the Deering Bay Yacht & Country Club in Coral Gables, Florida, I could not imagine that is a very eventful place. Deering Bay Yacht & Country Club is a unique…

PING G400 Driver_10-5 ExplodeIllustration

PING G400 golf clubs are speeding up after dieting

By: 2017. 07. 11.

In these days, PING is launching their fastest and most forgiving driver to date and an iron that delivers tour-level distance and ball flight highlight the new PING G400 Series. I will try to summarize the innovations and new…

Heather Tubb: diverse golf club workforce

Can diverse golf club workforce outperform homogenous?

By: 2017. 07. 10.

Actually, this post is intended to be a positive one when I heard that Cams Hall Estate in Fareham, Hampshire (owned by Crown Golf) has got a new FEMALE general manager in the person of Heather Tubb. She is still one of…

Crown Golf Development Program

Who are the new ambassadors of Crown Golf clubs?

By: 2017. 07. 06.

In my latest article ("Reality of Measuring Customer Experience", page 26-27.) about customer experience in Golf Management Europe, I have highlighted that if golf clubs want to achieve customer-centricity then first they have to make an internal transformation. This includes empowering…