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What can Troon Privé expect from high NPS score?

By: March 15, 2018
Troon Privé Rio Verde Community and Country Club

The Troon Privé managed Rio Verde Country Club and Community are in a very good mood. Troon Privé, the private club operating division of Troon, was hired to manage the club in mid-2016. Earlier this year, members approved a…

La Manga Club impressed the World Golf Awards’ organizers

By: March 14, 2018
La Manga Club will host the 2018 World Golf Awards ceremony

I have got a very pleasant experience with the La Manga Club. Last year, my client, the Robert Trent Jones Jr. designed Zala Springs Golf Resort won Hungary's Best Golf Course 2017 title at the World Golf Awards.…

What is the future of the Philippines as a golf destination?

By: March 13, 2018
Philippines One-of-the-Golf-Fam-Tour-destinations-for-AGTC-2018

In 2017, R&A 's "Golf around the world" report found and listed 105 golf clubs in the Philippines (versus 240 in Thailand, 183 in Malaysia, 161 in Indonesia, 128 in Myanmar). This is an 11.7% growth since 2015. The country…

Is there a sense of community in the Colonial Country Club?

By: March 12, 2018
Colonial Country Club

Troon has been selected to manage the Colonial Country Club in Memphis, Tenn. Troon Privé, the private club operations division of Troon, will manage this 18-hole facility. The Colonial Country Club was established in 1913 and provides a full-service, private-club experience. The…

Is Saadiyat Beach Golf Club a safe heaven for wildlife?

By: March 8, 2018
Mountain Gazelle in their Natural Habitat at Saadiyat Beach Golf Club

The Saadiyat Beach Golf Club, managed by Troon Golf, has received recognition in Environmental Planning from the Audubon Cooperative Sanctuary Program for Golf Courses (ACSP). Administered by Audubon International, the program is designed to help landowners preserve and…

Do you align Customer Experience with your golf club marketing?

By: March 7, 2018
customer experience reality expectation

In these days, I am working on the next presentation that I will give at the 4th National Conference on Residential Tourism & Golf in Estoril, Portugal on 11th April. I was invited by Vanessa Velosa, the secretary general…

Can NPS show the right direction for your golf club business?

By: February 21, 2018
NPS improve-customer-experience

More than three years ago I thought to share with you my thoughts about NPS (Net Promoter Score) as a tool to measure customer experience in golf clubs and golf resorts. In that article (later The Golf Business…

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Does it worth investing in Hinojo Community as a 2nd home?

By: March 2, 2018
Hinojo Community Las Colinas Golf Country Club from above

The year 2017, was a great year for the Spanish home sales. The Spanish house price index published by Tinsa shows a significant rise in real estate prices in 2017: Barcelona, Madrid area - 7,5% the Mediterranean coast up…

Is La Reserva Club close to becoming a deluxe facility?

By: March 1, 2018
La Reserva Club Sotogrande_VALLEY_VIEW

I think it is fair to say that we have not had a bad time so far at the La Reserva Club, Sotogrande (Spain). The La Reserva Club is the leisure component of La Reserva de Sotogrande gated residential…

What will be the prominent feature of the Sentosa Golf Club?

By: February 26, 2018
The Stunning 17th on Sentosa Golf Club's New Tanjong Course

Last year, I have already mentioned Sentosa Golf Club's Singapore Open Agronomy Volunteer Programme. Last week they were the host of the first-ever Women’s Amateur Asia-Pacific Championship at their new Tanjong Course (completed in November 2016). The Thai star Atthaya…

What will be like your Mack Daddy 4 Callaway Customs Wedges?

By: February 19, 2018
Mack Daddy 4 Callaway Customs Wedges Chrome

Callaway Golf is now giving us the opportunity to create Tour-level customization and personalization on their Mac Daddy 4 Callaway Custom Wedges. There is nothing new in this offer since in the past, they have already offered something…

Who is the most likely to acquire Golf Genius?

By: February 15, 2018
More Fun with Golf Genius

A commissioned customer satisfaction survey is more than nothing. Three years ago I found in England Golf's Golf Club Membership Questionnaire than 50% of the golf clubs are conducting exit surveys of departing golf club members. Now, Golf Genius was interested…

Will Amendoeira Golf Resort reap the laurels at the EGTA?

By: February 13, 2018
Amendoeira Golf Resort Oceanico O'Connor Jnr Course

None of the golf resorts and golf clubs can sit on their laurels when customer trust and credibility are at stake. Even the most shrewd golfer and golf tourist pay attention to such social proofs like the World Golf…

Female leadership promotion at Wycombe Heights Golf Centre

By: February 12, 2018
Sarah Blunden Wycombe Heights Golf Centre female promotion v3

It is fair to say that we do not hear frequently about female management, leadership promotion in golf clubs. In July 2017 I have already mentioned the very low share of women in golf club management positions. The…

How is the new Caddy Rooms is leveraging technology?

By: February 8, 2018
Caddy Rooms King Room

I see many interesting technologies and digital solutions are entering into to the hospitality industry (e.g. Pebble Beach Company's virtual concierge service in cooperation with IBM Watson). This is why I wanted to scrutinize PGA Catalunya Resort's new…

How would you stop midweek tee time sales crisis?

By: February 6, 2018
Tee times sales in midweek periods

One of my new year resolutions was to play more frequently golf (at least once a week) in 2018. I started to plan and prioritize my future activities to be able to achieve this goal. When I know…

How can the new Club Car Tempo pamper the golfers?

By: January 25, 2018
Club Car Tempo 2018

Ingersoll Rand has just unveiled its new golf car, the Club Car Tempo, at the 2018 BIGGA Turf Management Exhibition (BTME) show in Harrogate, UK. I was really excited to learn more about it after the "Shark Experience" added…