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What will be like your Mack Daddy 4 Callaway Customs Wedges?

By: February 19, 2018
Mack Daddy 4 Callaway Customs Wedges Chrome

Callaway Golf is now giving us the opportunity to create Tour-level customization and personalization on their Mac Daddy 4 Callaway Custom Wedges. There is nothing new in this offer since in the past, they have already offered something…

Who is the most likely to acquire Golf Genius?

By: February 15, 2018
More Fun with Golf Genius

A commissioned customer satisfaction survey is more than nothing. Three years ago I found in England Golf's Golf Club Membership Questionnaire than 50% of the golf clubs are conducting exit surveys of departing golf club members. Now, Golf Genius was interested…

Will Amendoeira Golf Resort reap the laurels at the EGTA?

By: February 13, 2018
Amendoeira Golf Resort Oceanico O'Connor Jnr Course

None of the golf resorts and golf clubs can sit on their laurels when customer trust and credibility are at stake. Even the most shrewd golfer and golf tourist pay attention to such social proofs like the World Golf…

Female leadership promotion at Wycombe Heights Golf Centre

By: February 12, 2018
Sarah Blunden Wycombe Heights Golf Centre female promotion v3

It is fair to say that we do not hear frequently about female management, leadership promotion in golf clubs. In July 2017 I have already mentioned the very low share of women in golf club management positions. The…

How is the new Caddy Rooms is leveraging technology?

By: February 8, 2018
Caddy Rooms King Room

I see many interesting technologies and digital solutions are entering into to the hospitality industry (e.g. Pebble Beach Company's virtual concierge service in cooperation with IBM Watson). This is why I wanted to scrutinize PGA Catalunya Resort's new…

How would you stop midweek tee time sales crisis?

By: February 6, 2018
Tee times sales in midweek periods

One of my new year resolutions was to play more frequently golf (at least once a week) in 2018. I started to plan and prioritize my future activities to be able to achieve this goal. When I know…

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How can the new Club Car Tempo pamper the golfers?

By: January 25, 2018
Club Car Tempo 2018

Ingersoll Rand has just unveiled its new golf car, the Club Car Tempo, at the 2018 BIGGA Turf Management Exhibition (BTME) show in Harrogate, UK. I was really excited to learn more about it after the "Shark Experience" added…

Why is graphene in the 2018 Chrome Soft golf balls?

By: January 23, 2018
2018 chrome-soft-golf ball-tech-image-flat

I must admit that it is not always easy to find a major innovation or change in a golf club or a golf ball. It seems like this time I found a significant innovation in the 2018 Chrome…

How could Acushnet create added value for golfers?

By: January 22, 2018
Acushnet Holdings 1920

I assume many of you are either at the PGA Show in Orlando right now or on the way to it. While latest golf equipment news are about the brand new golf club models, I think we should…

Does it worth to change to the new Callaway Rogue driver?

By: January 18, 2018
Callaway Rogue Driver tech concept

A year ago Callaway Golf launched the Great Big Bertha Epic Driver. Now, they are launching the new Callaway Rogue Driver. I have to summarize in one sentence, what is the novelty in the new Callaway Rogue Driver…

When will Glenmuir come up with a smart clothing collection?

By: January 16, 2018
Glenmuir Couple-Daiquiri-2018 Collection

The renowned Scottish golf clothing brand, Glenmuir, has just revealed its Autumn/Winter collection for 2018. Probably the most interesting feature of the collection is the g.Wick technology (RRP: £54.95). It is a lightweight performance midlayer bonded with a…

Troon won a challenging task at The Lodge of Four Seasons

By: January 15, 2018
Lodge of Four Seasons

Troon has been selected at the beginning of January to manage The Lodge of Four Seasons in Lake of the Ozarks, Missouri. Troon will not just oversee the operations of the 358 room resort, but will also manage the property’s…

In the spotlight: Callaway Golf Mack Daddy 4 Wedges

By: January 10, 2018
Callaway Mack Daddy 4 Wedges -590

As a real 'bunker fighter' I was really interested in what can bring us the new Callaway Mack Daddy 4 Wedges. As we got used to it, just like many other golf equipment manufacturers, Callaway Golf is bringing…

How is Foremost embracing the personalization trend?

By: January 9, 2018
Foremost Elite Marketing Programme personalization

The need for personalization of offers, online experience, services, products, and communication is not a totally new trend. When we get a personalized service or product it means the marketer treats us well as individuals. Such approach can lead…

What is the importance of pollinators in a golf club?

By: January 8, 2018

I have just found that in the last couple of years there is a severe decline in the number of such pollinators like wild bees, honeybees. The bumblebee numbers have declined by 70% over the past 40 years with three species…

What is Villaverde Hotel & Resort’s new achievement?

By: January 5, 2018
European Tour Properties - Villaverde Hotel & Resort with the CEO v2

It seems like the Italian golf clubs and resorts are gradually becoming part of the well-known networks. Most recently the Villaverde Hotel & Resort has joined the exclusive European Tour Properties network, becoming the 26th European Tour Destination (the 19th in Europe).…