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What is the ROI of being ranked in Golf World’s list?

By: September 22, 2017
TROIA Resort in Golf World list

How shall I say it? An old habit of golf club managers and marketing/PR managers to think about being ranked on the list of leading golf magazines (in this case Golf World) will help them to promote their…

The paradox of the golf equipment industry: Columbia Sportwear’s solution. Part 3

By: John Strawn, Director, Global Golf Advisors September 20, 2017
John Strawn with Tim Boyle April 2015 golf retailing

Introduction to Part 3 This enquiry into the changing retail environment for golf equipment and apparel was stimulated by the decision last year by Nike and Adidas America to get out of the golf equipment business.  What did…

The ultra-light & premium Callaway Great Big Bertha Epic Star family

By: September 18, 2017
Callaway Golf Great Big Bertha Epic Star driver

Early this year, Callaway Golf has launched the Callaway Golf Great Big Bertha Epic golf club family. Now, they are launching its 2.0 version. Now, Callaway’s new GBB Epic Star line builds on that performance-profile by incorporating an ultra-premium,…

How should golf destinations get prepared for 2018?

By: September 15, 2017
IGTM - golf destination challenges in 2018

This post could have been only about the coming IGTM event that will be held on 11-14 December, in Cannes, France, but I think we should focus more on the global travel forecasts and hospitality trends (e.g. smart…

How to show golf tourism opportunities outside the Algarve?

By: September 11, 2017
Bom Sucesso golf tourism outside Algarve

I am almost completely sure, that when someone asks you about golf in Portugal, you will answer as a flash the Algarve. This is not a big surprise, 45.1% of golf courses supply in Portugal is concentrated in the Algarve.…

Selling Green Fees & Membership via Facebook Messenger

By: Sam Poole, General Manager at Leigh Golf Club September 8, 2017
Facebook Messenger ChatBot for golf club membership and green fee sales

When used in the correct way, social media can be an incredibly effective marketing tool which has the capability to generate a direct return on investment. Having a professional and consistent presence on all social media channels such…

Success story of golf in Portugal and future trends

By: Jose Villa Cardoso August 31, 2017
Portugal golf industry and trends

Portugal is one of the top golf destinations in the world. Most of the golf courses are located in Algarve, in Southern Portugal, but there is a significant number of amazing golf courses in all continental areas, including…

TOP 10 golf travel blogs to consider

By: August 25, 2017
golf travel blogs influencer marketing

As we all know that people will be influenced by many things during their customer journey before they arrive (if they arrive at all) to our golf resort/club or to the golf resort's website. We also know that 90% of the consumers…

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For dedicated golfers: the new Titleist 718 irons

By: August 30, 2017
Titleist 718 iron family

In 5 weeks, the new Titleist 718 irons will be available in golf shops worldwide beginning September 29, with fittings beginning September 1. Titleist says that the new Titleist 718 irons are about maximizing MOI and ball speed. What I…

London Golf Club is changing to data driven irrigation

By: August 28, 2017
London Golf Club Rain Bird v8 software Paul Kennedy Head of Irragation and Water Management

In these days, the London Golf Club is changing to a data driven irrigation solution, the Rain Bird V8 irrigation, and control software. The software was launched in May 2017. I am sure that Paul Kennedy, Head of…

6 new innovations in the new TaylorMade P790 irons

By: August 23, 2017
TaylorMade P790 irons_Exploded Club

Have you heard that TaylorMade is expanding its successful P700-series iron lineup with the addition of the P790 irons? I have to summarize in one sentence the essence of the new TaylorMade P790 irons it would be: a forged players'…

How should Prince’s Golf Club’s Himalayas course be renewed?

By: August 18, 2017
Prince's Golf Club renovation works in 2017

The Prince's Golf Club is continuing to invest in its golf courses. In 2009, the European Golf Design was requested to help remodel and introduce some new bunkers. This time, the Prince's Golf Club has announced an extensive and ambitious plan…

Cleveland Golf announces new launcher woods and irons

By: August 14, 2017
Cleveland Golf Launcher HB Woods crown

I got used to it that golf equipment manufacturers in this part of the golf season usually come up with limited edition golf club models. This is why interesting the announcement of Cleveland Golf. Cleveland Golf’s new woods and…

How could PGA Catalunya Resort utilize wine tourism trends?

By: August 11, 2017
PGA Catalunya Resort - Celler Mas Hereu_vine planting

Did you hear that PGA Catalunya Resort will have a new, on-site vineyard? The Celler Mas Hereu, will eventually see the European Tour Destination produce its own wine. The idea of combining wine and golf is not totally a new…

Will you find the feel of a blade in the new Scotty Cameron Futura 5.5M?

By: August 10, 2017
Scotty Cameron Futura 5.5M

Do you enjoy the new line of Scotty Cameron Futura putters that was launched in March 2017? The new Scotty Cameron Futura 5.5M extends the popular Futura line with a model designed for players seeking a smaller mallet with additional…

What are the new golf destination promotion techniques in 2017?

By: August 9, 2017
Abu Dhabi Golf Club

Troon International has recently sealed a partnership with leading golf tour operators Golfbreaks.com, Your Golf Travel and golf.extra, to increase visibility and encourage more golfers than ever to venues within its world-class golf course portfolio. Properties in the…

The Paradox of the Golf Equipment Industry: The Demise of the Green Grass Shop – Part 2.

By: John Strawn, Director, Global Golf Advisors August 8, 2017
The Pro Shop at Gearhart Golf Links

In 1989, the designer of a new American golf course called Persimmon Ridge hit the ceremonial first tee shot at the grand opening. As the now-familiar sound of a metal driver hitting a ball rang across the teeing…

The LPGA will not have an issue with the new Glenmuir Collection

By: July 24, 2017
Glenmuir Spring Summer 2018 Collection Ladies Sunrise Spread

Between us, I don't really understand the concerns of the LPGA Tour regarding LPGA Tour players' attire. You might find extreme examples, but most of them are not sexist, but rather sporty and modern. If you select any…