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What could flourish the golf tourism around the Black Sea?

By: October 16, 2017
Samsun Golf Club in Turkey Black Sea

Two years ago, my guest writer Görkem Kursunlu Karakus (Counsel, Embassy of Turkey, Washington, US) when she wrote about golf tourism development in Turkey, she has not mentioned any golf projects at the Black Sea shore of Turkey. We…

The program from a PGA professional perspective

By: Dean Saunders, PGA Professional & coach October 12, 2017
Dean Saunders – PGA Professional and coach at Girton Golf Club

I thought to ask a coach to find out how does this program work actually. I asked Dean Saunders a PGA Professional and coach at Girton Golf Club (UK). What attracted you to become a…

How to maintain the quality of customer experience?

By: Christopher Reeve, Director of Golf, The Belfry Hotel & Resort October 11, 2017
Chris Reeve about customer experience

Everyone working together achieves more. It’s a simple concept, but one that I’ve tried to instill in the talented golf team we have here at The Belfry. When you work at a resort that demands the very best…

What is performance-based turf machinery purchase like?

By: October 9, 2017
turf machinery purchase

For those of you who were involved in performance-based media planning, Turf Machinery Acquisitions' (founded by Paul Copsey, a former Group Courses & Regional Course Manager at Crown Golf & American Golf UK) performance-based turf machinery purchase solution…

Can Belfair attract the most talented professionals?

By: October 6, 2017
Belfair 17west

Troon Privé (the private club operations division of Troon) will manage Belfair, a private golf club community in Bluffton, South Carolina. Belfair is an award-winning 36-hole facility as well as the community’s property owners association. The club features two championship…

Who recognizes the motorcyclist in the new PING Sigma G putter?

By: October 4, 2017
PING Sigma G putter_Address_Render

If you are reading these lines then it means you also recognized the shape of a motorcyclist in the new PING Sigma G putter.  PING today expanded its popular Sigma G series of putters with two new highly forgiving…

What wellness trend was realized at Birchwood Park?

By: October 3, 2017
Birchwood Park Golf and Country Club

The Birchwood Park Golf and Country Club (situated on the outskirts of Wilmington, near Dartford) went through recently an extensive £5m development. Thus, they became the most comprehensive health, leisure, golf, and events facility in the area. After these development guests can…

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Why TaylorMade is betting on the Samsung Gear smartwatches?

By: September 27, 2017
TaylorMade Samsung Gear S3

Do you remember when I reported about the cooperation between TaylorMade and Microsoft? At the beginning of the summer of 2015, Microsoft launched its Microsoft Golf Tile, a new version of its fitness band. Microsoft Golf Tile is not really a…

The new Titleist DT TruSoft golf balls

By: September 25, 2017
Titleist DT TruSoft 2017 packshot v2

2 years ago I wrote about the first Titleist DT TruSoft golf balls. Now here is the new version. Since last Thursday the new Titleist DT TruSoft golf balls (MAP of $21.99 ($30 MSRP)). The Titleist golf ball…

What is the ROI of being ranked in Golf World’s list?

By: September 22, 2017
TROIA Resort in Golf World list

How shall I say it? An old habit of golf club managers and marketing/PR managers to think about being ranked on the list of leading golf magazines (in this case Golf World) will help them to promote their…

The paradox of the golf equipment industry: Columbia Sportwear’s solution. Part 3

By: John Strawn, Director, Global Golf Advisors September 20, 2017
John Strawn with Tim Boyle April 2015 golf retailing

Introduction to Part 3 This enquiry into the changing retail environment for golf equipment and apparel was stimulated by the decision last year by Nike and Adidas America to get out of the golf equipment business.  What did…

The ultra-light & premium Callaway Great Big Bertha Epic Star family

By: September 18, 2017
Callaway Golf Great Big Bertha Epic Star driver

Early this year, Callaway Golf has launched the Callaway Golf Great Big Bertha Epic golf club family. Now, they are launching its 2.0 version. Now, Callaway’s new GBB Epic Star line builds on that performance-profile by incorporating an ultra-premium,…

How should golf destinations get prepared for 2018?

By: September 15, 2017
IGTM - golf destination challenges in 2018

This post could have been only about the coming IGTM event that will be held on 11-14 December, in Cannes, France, but I think we should focus more on the global travel forecasts and hospitality trends (e.g. smart…

How to show golf tourism opportunities outside the Algarve?

By: September 11, 2017
Bom Sucesso golf tourism outside Algarve

I am almost completely sure, that when someone asks you about golf in Portugal, you will answer as a flash the Algarve. This is not a big surprise, 45.1% of golf courses supply in Portugal is concentrated in the Algarve.…

Selling Green Fees & Membership via Facebook Messenger

By: Sam Poole, General Manager at Leigh Golf Club September 8, 2017
Facebook Messenger ChatBot for golf club membership and green fee sales

When used in the correct way, social media can be an incredibly effective marketing tool which has the capability to generate a direct return on investment. Having a professional and consistent presence on all social media channels such…

Success story of golf in Portugal and future trends

By: Jose Villa Cardoso August 31, 2017
Portugal golf industry and trends

Portugal is one of the top golf destinations in the world. Most of the golf courses are located in Algarve, in Southern Portugal, but there is a significant number of amazing golf courses in all continental areas, including…

For dedicated golfers: the new Titleist 718 irons

By: August 30, 2017
Titleist 718 iron family

In 5 weeks, the new Titleist 718 irons will be available in golf shops worldwide beginning September 29, with fittings beginning September 1. Titleist says that the new Titleist 718 irons are about maximizing MOI and ball speed. What I…