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Can the new Cleveland RTX-4 wedge save your short game?

By: August 12, 2018
Cleveland RTX-4 wedge from 2018

Based on the 4th generation of Rotex Face Technology, Cleveland Golf is launching its new Cleveland RTX-4 wedges in North America on Sept. 14, 2018. Their key promise is to provide ultimate short game control. The new Cleveland RTX-4…

The brave design of the new West London Links Golf Club

By: August 9, 2018
West London Links Golf Club Pete Dye team and Menai-Davis family

I must tell you that Pete Dye's book ('Bury me in a pot bunker') really impressed me when I read it a couple of years ago. Since then I like to follow his company's the Dye Designs' activities. Did…

The 11th generation Srixon Soft Feel golf balls

By: August 8, 2018
Srixon Soft Feel golf ball in a box white final version

In the coming days, I am supposed to receive the brand new Srixon Soft Feel golf balls. Now, I just want to summarize for you the most important facts about the 11th generation Srixon Soft Feel golf ball.…

Are you a real Ryder Cup fan? Test it NOW!

By: August 7, 2018
Golf GameBook Ryder Cup 2018 fan_game1_final

I can promise you I will not ask you as a Ryder Cup fan when will start the 2018 Ryder Cup. Just in case: 25th September 2018. Regarding major golf tournaments and events, I always highlight the importance…

Troon & the non-golf Santa Ana Country Club

By: August 6, 2018
Troon & the non-golf Santa Ana Country Club

The latest new business win of Troon Privé is probably the first time when I hear from them about winning an assignment of a non-golf country club. The Santa Ana Country Club (in San Jose, Costa Rica) is a new, non-golf country…

It’s all about the folks! – Employee experience innovation

By: Paul Armitage - General Manager, Le Golf National July 31, 2018
Le Golf National employee exprience innovation in practice

Change over the past four years has been rapid and widespread at Le Golf National. Many aspects of the business have been revamped to get ready for the Ryder Cup and what that brings, but also, to boast…

Hoiana Shores Golf Club: part of a US$4 billion mega-resort

By: July 26, 2018
Hoiana Shores Golf Club designed by Robert Trent Jones II.

The story Hoiana Shores Golf Club (Quang Nam Province, Vietnam; cca. 40 kilometers from the Da Nang Airport) began on 2 August 2016 when the Suncity Group received all of the official approvals. It is part of a US$4 billion mega-resort.…

What is the next chapter in Cobra Puma Golf’s retail support?

By: July 25, 2018
Cobra Puma Golf joins Foremost EMP Premium member service

I have got an impression that there is a quite big silence around Cobra Puma Golf. Last news I heard from them is that they have extended their sponsorship contract with Rickie Fowler. Most recently in the UK,…

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Troy Merritt won the Barbasol Championship

By: July 24, 2018
Troy Merritt won the Barbasol Championship in 2018

First I thought to write only a Facebook post about the Wilson Advisory Staff Tour Professional Troy Merritt victory at the latest Barbasol Championship (16-22 July 2018, at Keene Trace Golf Club outside Lexington, Kentucky). Then came a technical bug in…

What can bring Cliff Drysdale Tennis for Troon?

By: July 23, 2018
Cliff Drysdale Management became a division of Troon

I was not surprised when I heard that Troon acquired Cliff Drysdale Tennis for several reasons. The Cliff Drysdale Tennis is a global, full-service tennis management company that provides the “Ultimate Tennis Experience.” Cliff Drysdale Tennis will continue to operate…

The new Scotty Cameron Concept X putters: CX-01 & CX-02

By: July 19, 2018
Scotty Cameron Concept X putters CX-01 version

It is so annoying when you miss the par just because of awkward putting. This is why I am more interested in putters and short game practices. So let's see what and how can the new Scotty Cameron…

Golf holiday: Who can resist to the unlimited golf concept?

By: July 18, 2018
Unlimited golf package concept and golf holiday

Recently, I was surprised to discover an interesting golf holiday package offer, the 'unlimited golf concept' at Tee Times Golf Agency, a leading Portuguese golf travel agency. I know you can find something similar in the Marriott Experiences…

The 2018 Ryder Cup … a golf development factor in France

By: Olivier Denis-Massé, CMO, French Golf Federation July 16, 2018
2018 Ryder Cup by Getty Images

When the French Golf Federation submitted a bid to host the 2018 Ryder Cup, ambitions were strong for French golf! More courses, more golfers, more champions, and moreover bring golf into the heart of the French population, as…

In the spotlight: the new Shire London website

By: July 8, 2018
The Shire London new website July 2018

Have you seen the new Shire London website? The ShireLondon’s new-look online tee-time booking service, powered by GolfNow and price-managed on a weekly basis by The Revenue Club. The club director Ceri Menai-Davis said: “Our new brand identity reflects…

Vale Resort doesn’t want to miss the latest golf cart trend

By: July 6, 2018
Vale Resort with the new Club Car fleet

When I hear about an interesting golf business news and a golf club enhancement/development project I like to analyze them from two main aspects: Its contribution to the overall customer experience of the golf club; How it can…

The HSBC Women’s World Championship retains its title sponsor

By: July 5, 2018
2018 HSBC Women's World Championship - Round 3

The organizers of the HSBC Women's World Championship (renowned as ‘Asia’s Major’ as well) can relax at least until 2020 as HSBC decided to remain the title sponsor of the event. This comes in a very good moment as…

Can the 2018 WGC-HSBC Champions engage its fans?

By: July 3, 2018
2018 WGC-HSBC Champions

The 2018 WGC-HSBC Champions will take place between 25th to 28th October at Sheshan International Golf Club, Shanghai. I think many of you would ask Justin Rose if he can defend his championship title not. After winning the 2017 WGC-HSBC…

What will 2018 bring to Pacific Links International?

By: June 28, 2018
Pacific Links International expansion in 2018

I think my American and Australian readers will be much more familiar with Pacific Links International, the world’s premier golf network. The reason why I thought to highlight Pacific Links International to you is that the number of Pacific Links…