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Madinaty Golf facilitates to 600,000 people

By: December 10, 2018
Madinaty Golf Image

I must admit that I don't hear to much about golf development in Egypt, unlike in Oman, Qatar, Morocco etc. The R&A's latest 'Golf Around the World' publication says Egypt (25 golf clubs) is not among the TOP5…

The Shropshire Golf Centre & the return on customer experience investment

By: December 6, 2018
Burhill Golf and Leisure (BGL)-The Shropshire Golf Centre-Stuart-Perry-GM

In less than a year, I had the chance to talk about customer experience measurement both with Colin Mayes (CEO, Burhill Group) and Guy Riggott (Operations Director, Burhill Group) about customer experience measurement. It was great to hear…

The Scandinavian case study: What type of golf club is yours?

By: David Shepherd - CEO, The Scandinavian December 5, 2018
The Scandinavian Members' bag tag

When entering a new club, the first few months are without doubt spent evaluating the club and the situation the club is in. Determining the strengths, weaknesses, opportunities, threats, existing membership and maybe learning about the local culture…

Provide authentic golf travel experience or you will lose!

By: December 4, 2018
authentic golf travel experience is on demand

Last month, I had an interesting conversation with Carlos Ferreira, the owner of Tee Times Golf Agency (a leading Portuguese golf travel agency) about the possible new roles of golf travel agencies in the promotion of existing and/or…

Understand your golf club’s customers’ journeys!

By: November 23, 2018
Understand your golf club's customers' journeys!

It was a great pleasure and honour to give a presentation on customer journey mapping in golf clubs at the latest CMAE European Conference on Club Management 2018 in Marbella. I thought to share with you what do…

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AIG is the new title sponsor of the Women’s British Open

By: November 30, 2018
AIG Women's British Open Championship 2019

Back in 2015, I already had the feeling that Ricoh's sponsorship of the Women's British Open will not continue after 2018. The company has been the title sponsor of the Ricoh Women’s British Open since 2007. In 2018, the Women’s…

How Callaway boosted the performance of the new Big Bertha irons?

By: November 29, 2018
Callaway Golf Big Bertha irons

Two years ago Callaway Golf has launched the Big Bertha OS irons. These irons feature a new clubhead construction, called the Exo-Cage, that promotes more distance in an entirely new way + the 360 Face Cup Technology. In May…

Troon wins Saddle Creek Golf Resort assignment

By: November 28, 2018
Troon wins Saddle Creek Golf Resort assignment

Troon has been selected to manage Saddle Creek Golf Resort, a semi-private golf club in Copperopolis, California. Troon Golf, the resort and daily-fee club operations division of Troon, will manage the golf, restaurant, bungalow rentals, and club operations at…

The newest member of the Wilson Staff family: Cortex driver

By: November 26, 2018
Wilson Staff Cortex-AdjusrableWeights-Driver vs Driver Competition

Do you remember that two years ago Wilson Staff in cooperation with Golf Channel held the first crowdsourcing reality show (Driver vs Driver) to find the next Wilson Staff driver? The Golf Channel’s Driver vs. Driver 2 had its season…

Troon International adds Cape Wickham Golf Links

By: November 22, 2018
Cape Wickham Golf Links has selected Troon

Just one year after Cape Wickham Golf Links has been sold for almost $16 million to Ekaterina Kolmakova, a Vietnam-based investor here is another major change. Troon International has been selected to manage the Australian Cape Wickham Golf Links.…

Customer experience innovations at Bluegreen

By: Manuel Biota - CEO, Bluegreen November 12, 2018
Manuel Biota CEO Bluegreen France

Why customer experience is essential today? Customer experience development is essential for the understanding, on our core business, of membership and green fee customers' level of satisfaction, their expectations. Moreover, we believe that our industry needs to attract…

The new Wilson Staff DUO Professional golf balls are…

By: November 8, 2018
Wilson Staff DUO Professional golf balls

The new Wilson Staff DUO Professional golf balls are the company's latest crossover golf ball. All DUO Professional golf balls will be available on and retailers starting on Monday, December 3rd. The MAP price is $34.99. The Wilson Staff …

40 tips where to play golf in the autumn in Portugal & Spain

By: November 7, 2018
Vidago Palace Portugal

We can all agree on that 2018 was a great year for the Portuguese golf tourism industry: Just like in 2017 Portugal won the World's Best Golf Destination title at the World Golf Awards. I go even further, Portugal…

Carnoustie Golf Links won the Best Golf Course over £100 category

By: November 6, 2018
Carnoustie Golf Links - Scottish Golf Tourism Awards 2018 - team

Not so far away from The 147th Open (was held at Carnoustie Golf Links; winner: Francesco Molinari), I thought to share with you the latest success of Carnoustie Golf Links. Carnoustie Golf Links won for the second time (first time…

In Focus: Cleveland Golf Huntington Beach SOFT putters

By: November 5, 2018
Cleveland Golf - Huntington Beach SOFT Putter

Just before I fly to the European Conference of the Club Managers Association of Europe in Marbella, Cleveland Golf will launch its latest putters the Huntington Beach Soft putters on 16th November. Cleveland Golf said the hallmark of the…