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How to get qualified for the AIG Women’s British Open?

By: March 19, 2019
AIG Women's British Open

The Women's British Open is returning again to the Woburn Golf Club. The new title sponsor of the event is AIG. So between 2019-2024, it is called as the AIG Women's British Open. The AIG Women’s British Open…

We will remember the ASU Karsten Golf Course as…

By: March 13, 2019
Phil Mickelson (head shot) - ASU Karsten Golf Course

On 5th May last week, was the final day to play at ASU Karsten Golf Course (managed by OB Sports) before permanently closing after 30 years of public golf. The Pete Dye-designed (with Perry Dye) ASU Karsten Golf…

The nominees of the 59club Service Excellence Awards are…

By: March 11, 2019
59club Service Excellence Awards’ 2017-18 award winners

The very first step of improving customer experience in our golf clubs is the measurement of CX. This is why I am happy to see so much nominees at the latest 59club Service Excellence Awards. Today, customer experience…

The surprising growth of Portuguese & Spanish golf tourism

By: March 6, 2019
Cannot skip Portugal golf tourism

My Portuguese friend, Carlos Ferreira (owner of Tee Times Golf Agency) wrote me a few weeks ago about an almost 30% growth in the number of played rounds among his clients between the periods of November 2017 –…

What are the benefits of playing golf in Italy?

By: March 5, 2019
Castello Antognolla Golf Course Umbria Italy

If you remember, Reed Exhibition in cooperation with Sports Marketing Surveys came out with a study about the trends in the golf tourism industry in 2017. They asked over 10,000 regular golfers (=those who play at least 10…

How to sell more green fees with Greenfee365 and earn more?

By: March 1, 2019
Greenfee365 tee time market

I hear quite often from golf clubs how much green fee revenue they lose when they are using third-party tee time vendors’ services (e.g. GolfNow, TeeTimes.com, and TeeOff.com). Should we be relying on third parties for the growth…

How to seize golf club employee activism?

By: February 27, 2019
golf club employee activism

At first hearing, golf club employee activism might sound like a scary term to grow your golf club business. Actually, it is an opportunity for golf clubs to build trust and gain bigger exposure in the real world.…

How chatbots can help in golf club marketing?

By: February 14, 2019
chatbot in golf club marketing strategy

For years, we used calls, mails/letters, in-person meetings to communicate with our golf club members. Then came the social media and significantly changed the way how our golf club members, guests and visitors want to communicate with a…

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3 reasons why to return to La Cala Resort in 2019

By: February 21, 2019
La Cala Resort Campo America 17th hole

The renowned Spanish La Cala Resort near Málaga began in 2018 a major renovation program. The La Cala Resort has got 3 18-hole golf courses: Campo America, Campo Asia, and Campo Europa. Campo America and Campo Asia were…

Ramsdale Park Golf Centre won a GolfMark award

By: February 20, 2019
Ramsdale Park Golf Centre Golfmark award

Ramsdale Park Golf Centre (a BGL Golf venue in Nottinghamshire), a 36-hole golf complex has received England Golf’s coveted GolfMark award, which also incorporates Clubmark. For those of us who are not living in the UK, this is…

Changing of the guard at Lake Presidential Golf Club

By: February 18, 2019
Lake Presidential Golf Club in Upper Marlboro - Maryland

Troon has been selected to manage the Lake Persidential Golf Club. Billy Casper Golf was in charge of the management of this semi-private club in Upper Marlboro, Maryland since 2014. During that period Lake Presidential Golf Club went…

How can golf clubs be smart in content marketing?

By: February 11, 2019
Content marketing

Let’s clear at the beginning what is not content marketing. It is not a tactic/one-time campaign or channel. It is about: consistently putting relevant and valuable content in front of the right people at the right moment;the creation…

Why single number CX metrics are misleading?

By: February 7, 2019
CX metrics

I hear in many online & offline conversations among golf club managers about CX (customer experience) metrics and measurement. On one hand, it is very good if a golf club is measuring customer experience, but we should not…

The relevance & potentials of golf travel agencies in 2019

By: February 5, 2019
facing the future golf travel agencies

We might have the impression that in the age of social media and smartphones golf travel agencies’ role will diminish in golf holiday package sales and golf destination promotion. However, who had been to the latest IGTM event…

Italy the untold golf tourism destination…

By: February 3, 2019
franciacorta-golf-club-corte-franca-brescia-Italy

At the latest IGTM in Ljubljana, Slovenia I tried to discover the less popular golf destinations among them Italy. I found only 25 companies representing Italy, including DMCs, golf resorts, golf travel agencies, and hotels. All this while…

The 1st ever European Tour event to be held in Saudi Arabia

By: January 29, 2019
World's Best Put Saudi Arabia on Global Golfing Map

You know I usually do not write about golf tournament unless there is something extraordinary or anything about fan engagement and event promotion best practices. I could not resist sharing with you the news about the inaugural Saudi…

What is the concept of the new Titleist Pro V1 golf ball?

By: January 25, 2019
2019 Titleist Pro V1 and Pro V1x golf balls

What can Titleist improve or upgrade when their golf balls are ruling the market? The new Titleist Pro V1 and Pro V1x golf balls have been designed to leave the clubface with more ball speed and lower long game spin…

Troon wins on the 2018 BoardRoom Awards almost routinely

By: January 23, 2019
2018 BoardRoom Awards

The 2018 BoardRoom Awards was the 5th year in Troon's life when they win this prestigious awards. Troon was named “Management Company of the Year” for 2018 by BoardRoom Magazine in the publication’s 20th annual “Excellence in Achievement” awards.  What makes this achievement really impressive…