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Customer experience innovations at Bluegreen

By: Manuel Biota - CEO, Bluegreen November 12, 2018
Manuel Biota CEO Bluegreen France

Why customer experience is essential today? Customer experience development is essential for the understanding, on our core business, of membership and green fee customers' level of satisfaction, their expectations. Moreover, we believe that our industry needs to attract…

The new Wilson Staff DUO Professional golf balls are…

By: November 8, 2018
Wilson Staff DUO Professional golf balls

The new Wilson Staff DUO Professional golf balls are the company's latest crossover golf ball. All DUO Professional golf balls will be available on Wilson.com and retailers starting on Monday, December 3rd. The MAP price is $34.99. The Wilson Staff …

40 tips where to play golf in the autumn in Portugal & Spain

By: November 7, 2018
Vidago Palace Portugal

We can all agree on that 2018 was a great year for the Portuguese golf tourism industry: Just like in 2017 Portugal won the World's Best Golf Destination title at the World Golf Awards. I go even further, Portugal…

Carnoustie Golf Links won the Best Golf Course over £100 category

By: November 6, 2018
Carnoustie Golf Links - Scottish Golf Tourism Awards 2018 - team

Not so far away from The 147th Open (was held at Carnoustie Golf Links; winner: Francesco Molinari), I thought to share with you the latest success of Carnoustie Golf Links. Carnoustie Golf Links won for the second time (first time…

In Focus: Cleveland Golf Huntington Beach SOFT putters

By: November 5, 2018
Cleveland Golf - Huntington Beach SOFT Putter

Just before I fly to the European Conference of the Club Managers Association of Europe in Marbella, Cleveland Golf will launch its latest putters the Huntington Beach Soft putters on 16th November. Cleveland Golf said the hallmark of the…

What will we find at the new Phoenician Golf Club?

By: November 2, 2018
Phoenician Golf Club

The Phoenician Golf Club (in Scottsdale, Ariz.) has just completed a 10-month redesign and renovation project. So I thought to summarize the changes at the Phoenician Golf Club: The Scottsdale-based architect Phil Smith (has renovated also the TPC Scottsdale…

European Property Awards says Las Colinas is the….

By: October 31, 2018
Las Colinas Golf & Country Club - European Property Awards 2018

Last month I had the opportunity to visit Las Colinas Golf & Country Club a see really close the real estate concept and developments of the resort. It was amazing to see around the golf course the great…

What can save pollinators in a golf club?

By: October 30, 2018
bumblebee-pollinators

In some parts of the world winter is getting closer and the end of the golf season as well. In case you missed this year to consider helping pollinators to survive, then here are some new insights on…

I love millennials and here is why you should too!

By: October 29, 2018
baby-boomer-millennial-golfers

Just for clarity purposes, I am a Gen X guy born in 1970. I have been aware of Generationalists for a while now and have generally understood the principles behind it and the general habits or preferences each…

Toscana Resort Castelfalfi: A Masterpiece of sustainable Golf Course Architecture

By: October 25, 2018
Toscana Resort Castelfalfi_golf course design

With the opening of the 5* TUI Blue Selection Hotel Il Castelfalfi, an important step was done to show why this area of Tuscany in Italy will be more than attractive for golf enthusiasts and other tourists. South…

IGTM 2018: Can Slovenia become a true golf destination?

By: October 24, 2018
IGTM 2018 Toscana Resort Castelfalfi

Many Eastern European countries are asking themselves how could they become a golf tourism destination and to be seen on the global golf tourism map. Last year when I was not able to arrive at the IGTM 2017…

Are golf club members our best auditors?

By: October 22, 2018
Forest of Arden customer experience measurement

The importance of continuously evaluating the customer journey at your venue cannot be overstated. Daily your Clubs members and visitors arrive at your facility with an expectation. That expectation will be different for all venues, but as Club…

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What can John Deere provide to golf course sustainability?

By: October 8, 2018
Education City Golf Club John Deere sustainability solution for golf clubs

The brand new Education City Golf Club (the soft opening will be in this month) is showing another example that they keep their promise regarding the sustainability of its golf courses. Just before the soft opening of the…

PowaKaddy: 40% increase in rental units in 2018

By: October 5, 2018
PowaKaddy Rental Carts

PowaKaddy has just announced details of its electric trolley rental offering for 2019. With its PowaKaddy Rental GPS their intention is to provide golf club professionals and resorts with an even greater opportunity to boost trolley hire revenue.…

What are the chances of The Belfry at the Caterer’s Hotel Cateys 2018 Awards?

By: October 4, 2018
The Belfry Hotel & Resort - Main course - Caterer’s Hotel Cateys 2018 Awards

We all know how social proofs are important to convince the empowered customers to buy our services and products. I believe in those social proofs that can be easily converted to measurable behavior, conversions, revenue, loyalty, and advocacy for your golf…

What are the novelties in the 2019 Troon Card program?

By: October 3, 2018
Troon Card 2019 program

I think it was in 2015 when I wrote last time about the Troon Card program. This is why I was curious to see what can the 2019 Troon Card program (a discount card; the golf industry’s leading loyalty…

What is the best time to play golf in the Algarve?

By: October 2, 2018
Pinheiros Altos Golf Resort near to the hole Algarve

Some European golf markets have to realize that the golf season is getting to the end. However, there are few countries, among them Portugal and its Algarve region where we can still enjoy the sun and superb golf…

Where the European tee time market is heading to?

By: October 1, 2018
Greenfee365 tee time market

First of all, everybody is online today, even the local agencies are online and the tee time market in Europe and in many other parts of the world is bubbling. Golf Clubs experience tremendous growth in their own…

Is there enough space in the new Wilson Staff eXo golf bags?

By: September 27, 2018
Wilson Staff eXo bolf bag family_EXO_CART_NAWHRD_Pocket_Organization-1

Do you see a connection between the popularity of golf carts (golf buggies) and the size of the golf bags? Wilson Staff has recently launched (24th September 2018) its Wilson Staff eXo golf bag family (carry and cart…

The benefits of the WeChat & WGC-HSBC Champions cooperation

By: September 24, 2018
WeChat logo

I am so excited what outputs and experience will provide the cooperation between the WeChat and the WGC-HSBC Champions. WeChat is more than just another official partner of the 2018 WGC-HSBC Champions (25 - 28 October at Sheshan…

The new Titleist TS Driver. Are you for or against?

By: September 20, 2018
Titleist TS Driver 2 and 3

Unlike Callaway Golf Rogue driver and TaylorMade M3 driver where the focus was the forgiveness, the developers of the new Titleist TS driver wanted to increase and improve the speed of the Titleist driver. This is why they…

What does “mobile first” approach mean at the Els Club Malaysia?

By: September 18, 2018
The Els Club Malaysia mobile first approach and the Rainforest Course 7th hole

Back in 2010, on the Mobile World Congress in 2010, Eric Schmidt, the CEO of Google said that designers should follow the “mobile first” rule/approach in product development. The "mobile first" means that our products & services (E.g. mobile application)…