Newest Posts

The first CNCPT by Titleist with extra speed. How??

By: April 18, 2019
CNCPT by Titleist CP-01 iron

Last week I shared with you the product details of TaylorMade P•7TW irons. This time, I show you the innovations in the first CNCPT by Titleist irons and try to highlight the main differences between them. What is…

High hopes for the success of the 148th Open in Northern Ireland

By: April 16, 2019
148th Open-Royal Portrush Golf Course

Last week I had an interesting conversation about the possible effects of Brexit on UK golf clubs. I thought to share with you some of our worries/concerns before letting you know the high hopes of Royal Portrush Golf…

How promising the French golf industry is? – Interview

By: April 15, 2019
Pierre-André Uhlen UGOLF French golf industry

In the last couple of years, I asked several French golf industry leaders about the trends and future of golf in France. This is how I learned from: Olivier Denis-Massé (Marketing Director, French Golf Federation), Pierre Chevallier (French…

What is Tiger Woods’ contribution to TaylorMade P•7TW irons?

By: April 12, 2019
TaylorMade P•7TW irons-P7TW IRN Tungsten Explode

To me it is always a big question mark what can a golf tour-player really contribute to golf course design or in this case to TaylorMade P•7TW irons. Namely, it would OK if this is about custom-fitting of…

Topgolf Lounge: Topgolf’s first eSports lounge is ready

By: April 11, 2019
Topgolf Lounge - Kirkland Lounge Renderings-Interior

For many years gamers had a bad reputation. Somehow, in the last couple of years, major sports leagues are embracing eSports among them Real Madrid and most recently Topgolf (Topgolf Lounge - in cooperation with TCL, the fastest-growing…

How will Troon Privé design the future of The Standard Club?

By: April 10, 2019
The Standard Club-Troon Privé

Troon Privé has been selected to manage The Standard Club, a private club located in Johns Creek, Georgia, a suburb of Atlanta. The Standard Club, the oldest social club in Atlanta, is the outgrowth of the old Concordia…

What are the extras in the Titleist TS4 drivers?

By: April 9, 2019
Titleist TS4 driver Environmental-eadd80-original

In September 2018, when Titleist launched its Titleist TS2 & TS3 drivers we were able to find 4 innovations: Ultra-Thin Titanium Crown;A refined Radial VFT (variable face thickness) that reduces weight by up to 6 grams;New Streamlined Shape;…

What is Tiger Woods’ contribution to the Mākaha Valley Resort?

By: April 9, 2019
The Leeward Coast of Oahu, home of Mākaha Valley Resort

I think we can all agree upon that Tiger Woods is still at the beginning of his golf architecture career and business. So far he was involved in 10 golf course design projects. His first golf course design…

Why do many happy golfers return to Morgado Golf Resort?

By: April 8, 2019
NAU-Morgado Golf Resort-Hotel

When we hear the word Algarve, many great golf holiday memories and fabulous golf resorts (e.g. Monte Rei Golf & Country Club; Amendoeira Golf Resort, Vilamoura Dom Pedro Golf Collection, etc.) and golf courses are coming to our…

How could La Cala Resort exploit wellness tourism?

By: April 5, 2019
La Cala Resort wellness tourism and fresh air

I am not surprised that the Spanish La Cala Resort wants to offer a spa and wellness center for its guests and members. The global wellness tourism grew between 2015-2017 by 6.5%. Its value in 2017 was $639.4…

Will Arabella Golf Mallorca’s example be sticky?

By: April 4, 2019
Arabella Golf Mallorca - automatic water dispenser

Do you remember when last year I wrote about the severe problem of plastic pollution worldwide? The Surfers Against Sewage study says: In 2016, a global population of more than 7 billion people produced over 320 million tons…

How to have an unforgettable golf holiday in Italy?

By: April 1, 2019
Golf holiday travel experience

I know how much planning goes before every golf holiday travel. This is especially true when you are going to a less known golf holiday destination like Italy. Hence, I thought to help you to have an unforgettable…

All Posts

Who will win the UL International Crown at the Centurion Club?

By: April 7, 2019
UL International Crown golf tournament

Have you heard about the Centurion Club (founded in 2013) from Hertfordshire, UK? For at least one reason, you might have heard about the club. It hosted twice the European Tour’s GolfSixes in 2017 and in 2018. The…

Aberdeen Standard Investments’ Diversity Summit & The 2019 Solheim Cup

By: April 4, 2019
Judy Murray and Nicola Sturgeon - at the 2018 Aberdeen Standard Investments Gender Summit

Aberdeen Standard Investments could not find better timing for their 5th Diversity Summit than the week of The 2019 Solheim Cup(at Gleneagles in Scotland, from 9th to 15th September). Aberdeen Standard Investments is the title sponsor of both the…

20 years of Rolex & The Masters tournament

By: April 3, 2019
Augusta National Golf Club Rolex sponsorship crowd

I wanted to write about a serious topic. However, I could not pass by the 20th anniversary of Rolex sponsorship of The Masters. If we check more closely the relationship between Rolex and golf then we can see…

Where Open Golf Club is heading to in 2019?

By: March 28, 2019
Open Golf Club leadership change

When we are talking about European golf club management companies or international golf club management companies operating in Europe we usually think about: Bluegreen (world #7),UGOLF (world #16),Marriott Golf (world #14),Crown Golf (world 19),Troon. However, we cannot neglect…

Should Puma Golf follow the Camouflage trend in 2019?

By: March 27, 2019
Puma Golf- Union Camo Collection-SS19-Brand-Trade-GO-Apparel-Q1Q2-RickieFowler

I must admit I am not a militant person. This is why I have zero camouflage items in my wardrobe. When I first saw the latest Puma Golf Union Camo Collection, I told myself, let's give a chance…

The first major course renovation of the LedgeRock Golf Club

By: March 27, 2019
LedgeRock Golf Club - 8th hole Par5 - Rees Jones Design

I am so happy that I can write about a Rees Jones project after writing so much about Robert Trent Jones and Robert Trent Jones Jr. The LedgeRock Golf Club in Mohnton, PA was opened in 2006. Since…

How to make public golf facilities sustainable?

By: March 26, 2019
OCDev-Public Golf Facilities-kids

When I read recently the Golf Environment Organization's (GEO) ‘Sustainable Golf Development – Public Facilities Guidelines’ Olivier Denis-Massé's (Chief Marketing Officer, French Golf Federation) guest article came to my mind. In regarding hosting the 2018 Ryder Cup, he…

Austria: How to drive growth with employee experience?

By: March 25, 2019
Conference room before the start Austria

At the beginning of February, I received a very kind invitation from Robert Fiegl, the Secretary-General of the Austrian Golf Federation to give a keynote presentation at their coming Golf-Forum 2019 conference (Friday, 22nd March) in Velden am…

How to get qualified for the AIG Women’s British Open?

By: March 19, 2019
AIG Women's British Open

The Women's British Open is returning again to the Woburn Golf Club. The new title sponsor of the event is AIG. So between 2019-2024, it is called as the AIG Women's British Open. The AIG Women’s British Open…

We will remember the ASU Karsten Golf Course as…

By: March 13, 2019
Phil Mickelson (head shot) - ASU Karsten Golf Course

On 5th May last week, was the final day to play at ASU Karsten Golf Course (managed by OB Sports) before permanently closing after 30 years of public golf. The Pete Dye-designed (with Perry Dye) ASU Karsten Golf…