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3 reasons why to return to La Cala Resort in 2019

By: February 21, 2019
La Cala Resort Campo America 17th hole

The renowned Spanish La Cala Resort near Málaga began in 2018 a major renovation program. The La Cala Resort has got 3 18-hole golf courses: Campo America, Campo Asia, and Campo Europa. Campo America and Campo Asia were…

Ramsdale Park Golf Centre won a GolfMark award

By: February 20, 2019
Ramsdale Park Golf Centre Golfmark award

Ramsdale Park Golf Centre (a BGL Golf venue in Nottinghamshire), a 36-hole golf complex has received England Golf’s coveted GolfMark award, which also incorporates Clubmark. For those of us who are not living in the UK, this is…

Changing of the guard at Lake Presidential Golf Club

By: February 18, 2019
Lake Presidential Golf Club in Upper Marlboro - Maryland

Troon has been selected to manage the Lake Persidential Golf Club. Billy Casper Golf was in charge of the management of this semi-private club in Upper Marlboro, Maryland since 2014. During that period Lake Presidential Golf Club went…

How chatbots can help in golf club marketing?

By: February 14, 2019
chatbot in golf club marketing strategy

For years, we used calls, mails/letters, in-person meetings to communicate with our golf club members. Then came the social media and significantly changed the way how our golf club members, guests and visitors want to communicate with a…

How can golf clubs be smart in content marketing?

By: February 11, 2019
Content marketing

Let’s clear at the beginning what is not content marketing. It is not a tactic/one-time campaign or channel. It is about: consistently putting relevant and valuable content in front of the right people at the right moment;the creation…

Why single number CX metrics are misleading?

By: February 7, 2019
CX metrics

I hear in many online & offline conversations among golf club managers about CX (customer experience) metrics and measurement. On one hand, it is very good if a golf club is measuring customer experience, but we should not…

The relevance & potentials of golf travel agencies in 2019

By: February 5, 2019
facing the future golf travel agencies

We might have the impression that in the age of social media and smartphones golf travel agencies’ role will diminish in golf holiday package sales and golf destination promotion. However, who had been to the latest IGTM event…

Italy the untold golf tourism destination…

By: February 3, 2019
franciacorta-golf-club-corte-franca-brescia-Italy

At the latest IGTM in Ljubljana, Slovenia I tried to discover the less popular golf destinations among them Italy. I found only 25 companies representing Italy, including DMCs, golf resorts, golf travel agencies, and hotels. All this while…

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The 1st ever European Tour event to be held in Saudi Arabia

By: January 29, 2019
World's Best Put Saudi Arabia on Global Golfing Map

You know I usually do not write about golf tournament unless there is something extraordinary or anything about fan engagement and event promotion best practices. I could not resist sharing with you the news about the inaugural Saudi…

What is the concept of the new Titleist Pro V1 golf ball?

By: January 25, 2019
2019 Titleist Pro V1 and Pro V1x golf balls

What can Titleist improve or upgrade when their golf balls are ruling the market? The new Titleist Pro V1 and Pro V1x golf balls have been designed to leave the clubface with more ball speed and lower long game spin…

Troon wins on the 2018 BoardRoom Awards almost routinely

By: January 23, 2019
2018 BoardRoom Awards

The 2018 BoardRoom Awards was the 5th year in Troon's life when they win this prestigious awards. Troon was named “Management Company of the Year” for 2018 by BoardRoom Magazine in the publication’s 20th annual “Excellence in Achievement” awards.  What makes this achievement really impressive…

The new PING G410 Plus and G410 SFT drivers

By: January 22, 2019
PING G410 Plus-SoleRender 1

With the launch of the new PING G410 Plus and G410 SFT drivers PING is introducing their movable-weight technology solution. The idea of movable-weight is new a totally new concept. Probably, TaylorMade was the first to provide this…

How Callaway FITS Shaft Analyzer affects your performance?

By: January 21, 2019
Callaway FITS Shaft Analyzer

Just like in any other area of our life our customers are expecting personalized products and services. Golf shafts are not exceptions. We can all agree that for irons and drivers the shaft type and its characteristics can…

How will The Fountaingrove Club revive?

By: January 16, 2019
The Fountaingrove Golf Club a private golf club

Do you remember the Tubbs Fire of October 2017? It was, at the time, the most destructive wildfire in California history, burning parts of Napa, Sonoma, but The Fountaingrove Club as well. The fire destroyed 5,643 structures in…

What is the weight of the new Wilson Staff D7 driver?

By: January 15, 2019
2019-Wilson Staff D7 driver-Resting

I know some of you don't hold Wilson Staff golf clubs in high esteem. However, I believe in the last 4-5 years Wilson Staff improved a lot. So, Wilson Staff is launching in these days its new Wilson…

Why hyperlocal marketing can work for your golf club?

By: January 11, 2019
Hyperlocal marketing golf club marketing

Last year, during my keynote presentations at various conferences (e.g. CNIG, ADGF, CMAE etc.) I tried to explain regarding customer experience development that our golf club members, guests, and in general the empowered customers are expecting from us…

Golfing societies – Are they saving the game or killing it?

By: Miguel Franco de Sousa - President, Portugal Golf Federation January 9, 2019
Miguel Franco Sousa golf societies

With some very isolated exceptions, the sustainability of golf courses has been seriously compromised a little bit all over the world. The question is: Do we have a few golfers or too many golf courses? Or maybe a…

How could Fungolf entice people to golf?

By: January 8, 2019
Fungolf - from outside

In the National Golf Foundation’s 2018 Golf Industry Report I found that in 2017 were: 23.8 million people who played golf on a course in 2017 — the same as a year earlier. Another 8.3 million only played off-course, a…