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What is the future of golf club jobs?

By: August 19, 2019
for hire golf club jobs

The World Economic Forum's The Future of Job Report 2018 said four specific technology advances have a huge impact on future jobs among them on golf club jobs. High-speed mobile internet,Widespread adoption of big data analytics,Cloud technology,Artificial Intelligence…

The Prince’s Golf Club is committed to sustainability

By: August 15, 2019
Himalayas 5th Hole Prince's Golf Club -1328

I hope the stunning, new photos of Prince's Golf Club's Himalayas golf course will not distract your attention from to focus on a more important achievement of the club. Namely, Prince's Golf Club has recently retained its GEO…

Golf Business Monitor’s 10th anniversary

By: August 13, 2019
Golf Business Monitor's 10th Anniversary

I am super excited today, as I arrived at a major milestone with Golf Business Monitor, the world #1 B2B golf business blog (+ golf club marketing consultancy). 10 years ago on 13th August 2009, I launched my…

Tom Mackenzie became a Sustainable Design Leader

By: August 8, 2019
Tom Mackenzie MEIGCA, EIGCA Past President, Sustainable Design Leader-2

How many of you have heard of EIGCA's Raising the Standard of Sustainable Golf Course Development program (RSSGCD)? The golf architect who completes this program will gain the honor of the title Sustainable Design Leader. The latest person who completed…

How big is the demand for public golf courses in Korea?

By: August 7, 2019
The opening hole on the Golfplan-designed South Course at Island Country Club, south of Seoul Korea

I am following the success of the Korean female golfers' success with amazement and respect. Thanks to IAGTO, Carlton Carugati, and Angela Jang (S Marketing & Communications) I found out last year: The golf industry in South Korea…

PING is growing beyond product to experience

By: August 6, 2019
PING Arccos Golf cooperation

This could be another post about the latest innovation or offer of PING. However, the new partnership between PING and Arccos Golf shows something more. Similar to Cobra Puma Golf, PING will offer from now on Smart Grip…

How did Troon impress the owner of Yas Links?

By: August 5, 2019
The 8th hole at Yas Links, showcasing its imposing hazards

Probably, you have already heard that Troon has been selected to manage Yas Links. This is the 17th Troon managed venue in the MENA region. Troon is not a newcomer in Abu Dhabi. They are already helping Abu…

10 tips for your first golf trip in Italy

By: August 1, 2019
golf trip tips for Italy

I know that every golf trip can have unintentionally pitfalls. Therefore, I would like to share with you my tips on how to have a meaningful golf trip in Italy, especially if it will be the first one…

Where are the eco-friendly Portuguese golf clubs?

By: August 1, 2019
Vidago Palace eco-friendly

I would like to believe that we golfers recognize the efforts of golf clubs who are trying to manage an eco-friendly golf club operations. Sustainable golf tourism is not another popular trend, but it must be a top-top…

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The 2nd generation of TaylorMade P790 irons are here

By: August 14, 2019
TaylorMade P790 irons Explode-V1

How many of you are playing with the original TaylorMade P790 irons? Now you can get prepared for the 2nd generation of the TaylorMade P790 irons. Check out the innovations and new features, but also what did they…

What are the benefits of Max Impact in the new Titleist T-series irons?

By: August 12, 2019
Titleist T-Series Irons Family powered by Max Impact T300 iron

If you play with Titleist 718 AP-series irons then don't expect to find their new versions. The launch of the new Titleist T-series irons (T100, T200, T300) is bringing a new era. This is Titleist’s first new iron…

Golf tournament at the 15th European Maccabi Games!

By: August 4, 2019
15th European Maccabi Games 2019 Pannonia Golf and Country Club Individual scores 20190802

I was happy to discover that golf will be part of the 15th European Maccabi Games (29th July - 6th August 2019). The golf industry veteran, Mark D. Berman of Ponte Vedra Beach, FL was the Overall Golf…

Will the new Titleist TS Hybrids be your go-to clubs?

By: July 31, 2019
Titleist TS Hybrids-lifestyle photo version

The new Titleist TS Hybrids (TS2, TS3) that will available worldwide from August 30 are also part of the “Titleist Speed Project”. I assume you are already familiar with Titleist TS 1,2,3, and 4 drivers. The new Titleist TS…

PING Glide 3.0 wedges for higher spinning

By: July 29, 2019
PING Glide 3.0 wedges all 4 versions

With the launch of PING Glide 3.0 wedges, PING actually redesigned its wedges from scratch. PING’s engineers took a grip-to-grind approach, re-designing every component of the club to create a higher-spinning, more forgiving, lighter overall design that offers…

What are the interests of Rolex in the Evian Championship sponsorship?

By: July 25, 2019
Evian Championship with Rolex as the main sponsor

I hope you will follow the 25th Evian Championship (25-29 July 2019) that kicks off today. Its overall prize is now $4,100,000. While we are cheering for our favorite female tour player (e.g. Lydia Ko), we should also…

Will a PowaKaddy GPS trolley make you feel better at Valderrama?

By: July 24, 2019
Valderrama PowaKaddy rental fleet at the clubhouse entry

Today we are not surprised to see golfers with rangefinders, smartwatches or even smart trolleys (PowaKaddy GPS trolley fleet at Valderrama). I can see 3 global trends that can underpin/support this phenomenon: Golfers like other consumers are seeking…

How AI contributed to the success of the 148th Open Championship?

By: July 22, 2019
NTT DATA billboard at the 148th Open Championship at Royal Portrush Golf Club

There are more and more pieces of evidence that AI (artificial intelligence) is penetrating into the golf industry. In 2017, Pebble Beach Resort launched its AI-based virtual concierge service. Another great example is Callaway Golf's Epic Flash Driver…

How Royal Portrush makes its golf club sustainable?

By: July 18, 2019
Royal Portrush GEO Certified logo

I know how much you are focusing on the 148th Open Championship at Royal Portrush, but let's recognize the golf club's sustainability efforts as well. The noble issue of sustainability is not new to Royal Portrush that situated…

Which Titleist U-Series utility iron will save your game?

By: July 17, 2019
Titleist U-Series utility iron close look

I assume you have already heard of the CNCPT by Titleist CP-01 irons. The reason why I remind you of them is that the new Titleist U-Series utility irons remind me them... Check out below! Titleist calls these…