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The new Scotty Cameron Concept X putters: CX-01 & CX-02

By: July 19, 2018
Scotty Cameron Concept X putters CX-01 version

It is so annoying when you miss the par just because of awkward putting. This is why I am more interested in putters and short game practices. So let's see what and how can the new Scotty Cameron…

Golf holiday: Who can resist to the unlimited golf concept?

By: July 18, 2018
Unlimited golf package concept and golf holiday

Recently, I was surprised to discover an interesting golf holiday package offer, the 'unlimited golf concept' at Tee Times Golf Agency, a leading Portuguese golf travel agency. I know you can find something similar in the Marriott Experiences…

The 2018 Ryder Cup … a golf development factor in France

By: Olivier Denis-Massé, CMO, French Golf Federation July 16, 2018
2018 Ryder Cup by Getty Images

When the French Golf Federation submitted a bid to host the 2018 Ryder Cup, ambitions were strong for French golf! More courses, more golfers, more champions, and moreover bring golf into the heart of the French population, as…

In the spotlight: the new Shire London website

By: July 8, 2018
The Shire London new website July 2018

Have you seen the new Shire London website? The ShireLondon’s new-look online tee-time booking service, powered by GolfNow and price-managed on a weekly basis by The Revenue Club. The club director Ceri Menai-Davis said: “Our new brand identity reflects…

Vale Resort doesn’t want to miss the latest golf cart trend

By: July 6, 2018
Vale Resort with the new Club Car fleet

When I hear about an interesting golf business news and a golf club enhancement/development project I like to analyze them from two main aspects: Its contribution to the overall customer experience of the golf club; How it can…

The HSBC Women’s World Championship retains its title sponsor

By: July 5, 2018
2018 HSBC Women's World Championship - Round 3

The organizers of the HSBC Women's World Championship (renowned as ‘Asia’s Major’ as well) can relax at least until 2020 as HSBC decided to remain the title sponsor of the event. This comes in a very good moment as…

How can golf travel agencies remain relevant in 2018?

By: June 13, 2018
golf travel agencies before major changes

In a previous post, I have already started to hint and recommend to golf travel agencies that golf travelers are looking for “experiences”.  As part of the customer experience innovation and development, I recommended a high level of…

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Can the 2018 WGC-HSBC Champions engage its fans?

By: July 3, 2018
2018 WGC-HSBC Champions

The 2018 WGC-HSBC Champions will take place between 25th to 28th October at Sheshan International Golf Club, Shanghai. I think many of you would ask Justin Rose if he can defend his championship title not. After winning the 2017 WGC-HSBC…

What will 2018 bring to Pacific Links International?

By: June 28, 2018
Pacific Links International expansion in 2018

I think my American and Australian readers will be much more familiar with Pacific Links International, the world’s premier golf network. The reason why I thought to highlight Pacific Links International to you is that the number of Pacific Links…

CMAE Young Managers Group: New opportunity for young club managers

By: June 26, 2018
CMAE Young Managers Group was founded

The Club Managers Association of Europe (CMAE) has launched a new networking group, the CMAE Young Managers Group on 30th May. The idea behind the CMAE Young Managers Group is to help CMAE members under age 35, to enhance their career…

Where will be the first Troon International Trophy?

By: June 22, 2018
Troon International Trophy at Abu Dhabi Golf Club

Troon International has announced to launch of the first-ever Troon International Trophy, to be held at the world-renowned Abu Dhabi and Saadiyat Beach Golf Clubs (Gary Player-designed) from the 22nd – 24th October 2018. What makes it unique is that…

The first 30 years of the St Mellion International Resort

By: June 21, 2018
St Mellion International Resort 30th anniversary_MartinBond_HermonBond_JackNicklaus_1983

Would you believe that Jack Nicklaus initially turned down the request of the original owners' (the Bond brothers) to build a new course next to the Kernow course (was opened in 1976; aka The Old Course), just because…

Enhancement on the way at Troon North Golf Club’s Pinnacle Course

By: June 18, 2018
Troon North Golf Club’s Pinnacle Course

Troon North Golf Club's Pinnacle Course (in Scottsdale, Arizona) will undergo in the following months a 4-month course enhancement project. This is a Tom Weiskopf designed golf course, just like the other Troon North Golf Club course the Monument.…

What is the benefit of golf clubs in promoting e-bikes?

By: June 14, 2018
E-bike & Michel from Leading Golf Clubs of Germany

For many years I have heard that cycling is the new golf as road cycling is becoming the preferred way of networking for the modern professional. Some believe it is a more effective way of building lasting working relationships…

Troon continues to work with Brookwater Golf & Country Club

By: June 7, 2018
Brookwater Golf & Country Club - The tree lined 18th hole offers a thrilling conclusion

Troon International has been selected to manage the Brookwater Golf and Country Club, Queensland’s (Australia) premium golfing destination. Troon is managing Brookwater Golf and Country Club (18-hole, par 72 championship golf course, a Greg Norman design) for over 15…

Sustainability: How can golf clubs beat plastic pollution?

By: June 5, 2018
plastic pollution_World environment day logos

I am sure that you have heard of how serious is the plastic pollution worldwide. If not, then let me give you some insights: 91% of plastic waste isn’t recycled. And since most plastics don’t biodegrade in any meaningful…

Improved playing experience at the Royal Mougins Golf Resort

By: June 4, 2018
Royal Mougins Golf Resort

The French Riviera's only golf resort, the Royal Mougins Golf Resort (since 1993; member of IMG Prestige) has just completed a comprehensive upgrade of the bunkers and irrigation system. This is part of the significant six-figure upgrade. Royal Mougins Golf Resort's 18-hole championship…