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Are golf club members our best auditors?

By: October 22, 2018
Forest of Arden customer experience measurement

The importance of continuously evaluating the customer journey at your venue cannot be overstated. Daily your Clubs members and visitors arrive at your facility with an expectation. That expectation will be different for all venues, but as Club…

What can John Deere provide to golf course sustainability?

By: October 8, 2018
Education City Golf Club John Deere sustainability solution for golf clubs

The brand new Education City Golf Club (the soft opening will be in this month) is showing another example that they keep their promise regarding the sustainability of its golf courses. Just before the soft opening of the…

PowaKaddy: 40% increase in rental units in 2018

By: October 5, 2018
PowaKaddy Rental Carts

PowaKaddy has just announced details of its electric trolley rental offering for 2019. With its PowaKaddy Rental GPS their intention is to provide golf club professionals and resorts with an even greater opportunity to boost trolley hire revenue.…

What are the chances of The Belfry at the Caterer’s Hotel Cateys 2018 Awards?

By: October 4, 2018
The Belfry Hotel & Resort - Main course - Caterer’s Hotel Cateys 2018 Awards

We all know how social proofs are important to convince the empowered customers to buy our services and products. I believe in those social proofs that can be easily converted to measurable behavior, conversions, revenue, loyalty, and advocacy for your golf…

What are the novelties in the 2019 Troon Card program?

By: October 3, 2018
Troon Card 2019 program

I think it was in 2015 when I wrote last time about the Troon Card program. This is why I was curious to see what can the 2019 Troon Card program (a discount card; the golf industry’s leading loyalty…

What is the best time to play golf in the Algarve?

By: October 2, 2018
Pinheiros Altos Golf Resort near to the hole Algarve

Some European golf markets have to realize that the golf season is getting to the end. However, there are few countries, among them Portugal and its Algarve region where we can still enjoy the sun and superb golf…

Where the European tee time market is heading to?

By: October 1, 2018
Greenfee365 tee time market

First of all, everybody is online today, even the local agencies are online and the tee time market in Europe and in many other parts of the world is bubbling. Golf Clubs experience tremendous growth in their own…

Do golf travel agencies reward customer loyalty?

By: September 17, 2018
Golf travel agency loyalty programs

The golf travel agencies are in a really challenging situation when golf tourists can switch easily from one distribution channel to another. In short, people have many booking options at their fingertips. Customer loyalty is not a simple…

Who are the real winners of the 2018 World of Leading Golf Awards?

By: September 13, 2018
2018 World of Leading Golf Awards

As you know I am not a big fan of golf magazines' TOP100 and of similar lists. Years passing by and my skepticism regarding their credibility is just growing. I would like to circle back for a moment…

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Is there enough space in the new Wilson Staff eXo golf bags?

By: September 27, 2018
Wilson Staff eXo bolf bag family_EXO_CART_NAWHRD_Pocket_Organization-1

Do you see a connection between the popularity of golf carts (golf buggies) and the size of the golf bags? Wilson Staff has recently launched (24th September 2018) its Wilson Staff eXo golf bag family (carry and cart…

The benefits of the WeChat & WGC-HSBC Champions cooperation

By: September 24, 2018
WeChat logo

I am so excited what outputs and experience will provide the cooperation between the WeChat and the WGC-HSBC Champions. WeChat is more than just another official partner of the 2018 WGC-HSBC Champions (25 - 28 October at Sheshan…

The new Titleist TS Driver. Are you for or against?

By: September 20, 2018
Titleist TS Driver 2 and 3

Unlike Callaway Golf Rogue driver and TaylorMade M3 driver where the focus was the forgiveness, the developers of the new Titleist TS driver wanted to increase and improve the speed of the Titleist driver. This is why they…

What does “mobile first” approach mean at the Els Club Malaysia?

By: September 18, 2018
The Els Club Malaysia mobile first approach and the Rainforest Course 7th hole

Back in 2010, on the Mobile World Congress in 2010, Eric Schmidt, the CEO of Google said that designers should follow the “mobile first” rule/approach in product development. The "mobile first" means that our products & services (E.g. mobile application)…

What does Eagle Landing at Oakleaf Plantation really need?

By: September 5, 2018
Eagle Landing at Oakleaf Plantation

Honours Golf, a division of Troon has been selected to manage Eagle Landing at Oakleaf Plantation, a semi-private club located southwest of Jacksonville in Orange Park, Florida. Honours Golf will manage all aspects of Eagle Landing at Oakleaf Planation’s golf…

Your Golf Travel & the importance of added value services

By: September 4, 2018
Lee Westwood and Your Golf Travel

I am so happy that Your Golf Travel came to the same conclusion as I did last July. In that post, I highlighted the Portuguese Tee Times Golf Agency's 'unlimited golf concept' as a great offer. The reason why…

How I see the golf industry?

By: Michael Braidwood - General Manager, Education City Golf Club, Qatar September 3, 2018
The future of the golf industry

It’s an interesting question when you are posed with it – how do you see the golf industry? Well, I’ve been playing golf now for close on 40 years and have worked in the golf industry for close…

What will bring the new Education City Golf Club to Qatar?

By: August 28, 2018
Education City Golf Club and the 4th hole

Probably you remember that in 2015 I reported about the construction of the development of the Qatar International Golf Club (now it is called Education City Golf Club) in the heart of Doha. The project comprises an 18-hole championship golf course,…

Insider: Where is Las Colinas Golf & Country Club heading to?

By: August 27, 2018
Cristobal Guerrero Managing Director of Las Colinas Golf & Country Club

Since I read the article in the Financial Times last year about golf resort living and golf tourism, I was really curious to know the opinion of Cristobal Guerrero, the managing director of Las Colinas Golf & Country Club.…

Golf Business Forum 2018 is in the spotlight in Australia

By: August 24, 2018
Golf Business Forum 2018_Melbourne Park networking moments

I met with Andrew Davies (Director @ Golf Business Forum, Australia) at the Annual Conference of EGCOA in 2016. He talked with great enthusiasm about their conference project. It was their first event. For this conference, they were…