Monthly Archives: September 2015

How should Macdonald Hotels’ loyalty program work?

By: 2015. 09. 07.

Macdonald Hotels & Resorts seems to understand the importance of customer retention. They want to reward golf players across the UK with the launch of the group’s first ever pay and play reward programme, Loyal-Tee. Loyal-Tee loyalty card will…

How could Talon exceed its crowdfunding target of £20K?

By: 2015. 09. 04.

In July I wrote about how Ojee Golf's Talon is using crowdfunding (on INDIEGOGO) to finance product development. Ojee Golf set then a 60-day crowdfunding target of £20,000. Now they can be satisfied as they reached £21,000. According to my sources Ojee Golf…

What can IGTM bring to golf tourism business?

By: 2015. 09. 04.

IGTM (International Golf Tourism Market) has helped generate more than €79 million worth of business for the golf travel industry since 2012. Reed Travel Exhibitions found that 31% of attending buyers negotiated between €50,000 and €200,000 worth of business,…

Can The Algarve reach a million played rounds this year?

By: 2015. 09. 03.

Golf participation at Algarve continued to grow in the second quarter of 2015. More than half a million rounds played in the first half of this year. This is almost 35,000 more rounds than in the same period in 2014. The Algarve…

Will Bunker Mentality overrun the Turkish Airlines Open?

By: 2015. 09. 02.

Bunker Mentality has just announced that they have become a clothing partner of the Turkish Airlines Open. According to my sources, they decided to take up the sponsorship, after seeing direct links at the start of the season between their…

What are the economic benefits of The 2014 Ryder Cup?

By: 2015. 09. 01.

I think The 2014 Ryder Cup was an outstanding event for golfers and Scotland as well. This Ryder Cup event at Gleneagles, attracted over 250,000 spectators and generated £106 million for the Scottish economy. The Scottish government (led by VisitScotland’s Events…