Monthly Archives: November 2016

Helpful findings of Syngenta on women’s participation

By: 2016. 11. 30.

A couple of years ago (actually in 2013!), I have already written that the golf industry and golf clubs particularly, need to increase women's participation to survive and to find a new source of revenue. In the very same year,…

What will Troon’s new advisory services be like?

By: 2016. 11. 29.

When I heard that Troon is launching advisory services, I have gone through Golf Inc. Magazine's TOP20 golf club management company list to see who have got similar services. To my great surprise, only a few of them…

The Aberdeen Asset Management Ladies Scottish Open is getting attractive

By: 2016. 11. 26.

A real important agreement between the LET and LPGA has been reached recently that will see Dundonald Links (a Kyle Phillips-designed course) host both the 2017 men’s and ladies’ Scottish Opens whilst elevating the Aberdeen Asset Management Ladies Scottish…

Golf Tourism England in the lure of video marketing

By: 2016. 11. 21.

There is no doubt that video marketing and consumption will keep on growing in the coming years as well. This is why interesting to see Golf Tourism England's latest video marketing initiative to capture the imagination of the…

How should Bom Sucesso look like after the redesign?

By: 2016. 11. 18.

Not so long time ago, I wrote about that Bom Sucesso became a member of the Europen Tour Properties as an official European Tour Destination. This time I can tell you that the Donald Steel-designed Guardian Bom Sucesso golf course…

What happens if you combine Ecco Golf with GORE?

By: 2016. 11. 17.

A long-awaited joint venture came alive between Ecco Golf and GORE, to create a golf shoe that combines unparalleled walking pleasure and climate comfort, as well as exceptional protection from the elements. The result is Ecco Golf’s new ECCO…

Why should Las Colinas empower its guests?

By: 2016. 11. 15.

For the second year running, Las Colinas Golf & Country Club (managed by Troon) has been crowned as Spain’s Best Golf Course in the prestigious World Golf Awards that took place in Portugal over the weekend. The category of…

Why reviews are worth a lot for golf clubs?

By: Jeroen Korving 2016. 11. 14.

If we like it or not, the new economy is all about trust. Today, anyone from anywhere can do business with anyone.  The entry barriers have fallen away and the number of people that you as a business…

Why should online booking be important to golf clubs?

By: 2016. 11. 11.

The Troon-managed Indian Wells Golf Resort (Indian Wells, California) has just announced that they will offer guest from now on complete online booking capabilities for stay and play packages. Indian Wells Golf Resort has utilized Inntopia, the leading e-commerce and central reservation…

Do you care about the Golf Business & Industry Convention?

By: 2016. 11. 10.

I believe that for European golf club managers there are few really important events that they should visit. One of them is the Golf Business & Industry Convention that will be held in 2017, between 17-19 January at…

Why is the Abu Dhabi HSBC Championship attractive?

By: 2016. 11. 09.

Maybe it is early to talk about the 12th Abu Dhabi HSBC Championship (Abu Dhabi Golf Club, January 19-22, 2017), but there is a great temptation when I see who will be playing, besides the defending champion Rickie…

How should the European Tour Properties improve in 2017?

By: 2016. 11. 07.

I think the European Tour Properties will return next week to the International Golf Travel Market (IGTM) with great pride. They have added this year 6 new golf clubs to their portfolio of prestigious golf venues. Now boasting 22…