Monthly Archives: January 2018

Club Car Tempo 2018

How can the new Club Car Tempo pamper the golfers?

By: 2018. 01. 25.

Ingersoll Rand has just unveiled its new golf car, the Club Car Tempo, at the 2018 BIGGA Turf Management Exhibition (BTME) show in Harrogate, UK. I was really excited to learn more about it after the "Shark Experience" added…

2018 chrome-soft-golf ball-tech-image-flat

Why is graphene in the 2018 Chrome Soft golf balls?

By: 2018. 01. 23.

I must admit that it is not always easy to find a major innovation or change in a golf club or a golf ball. It seems like this time I found a significant innovation in the 2018 Chrome…

Acushnet Holdings 1920

How could Acushnet create added value for golfers?

By: 2018. 01. 22.

I assume many of you are either at the PGA Show in Orlando right now or on the way to it. While latest golf equipment news are about the brand new golf club models, I think we should…

Callaway Rogue Driver tech concept

Does it worth to change to the new Callaway Rogue driver?

By: 2018. 01. 18.

A year ago Callaway Golf launched the Great Big Bertha Epic Driver. Now, they are launching the new Callaway Rogue Driver. I have to summarize in one sentence, what is the novelty in the new Callaway Rogue Driver…

Glenmuir Couple-Daiquiri-2018 Collection

When will Glenmuir come up with a smart clothing collection?

By: 2018. 01. 16.

The renowned Scottish golf clothing brand, Glenmuir, has just revealed its Autumn/Winter collection for 2018. Probably the most interesting feature of the collection is the g.Wick technology (RRP: £54.95). It is a lightweight performance midlayer bonded with a…

Lodge of Four Seasons

Troon won a challenging task at The Lodge of Four Seasons

By: 2018. 01. 15.

Troon has been selected at the beginning of January to manage The Lodge of Four Seasons in Lake of the Ozarks, Missouri. Troon will not just oversee the operations of the 358 room resort, but will also manage the property’s…

Callaway Mack Daddy 4 Wedges -590

In the spotlight: Callaway Golf Mack Daddy 4 Wedges

By: 2018. 01. 10.

As a real 'bunker fighter' I was really interested in what can bring us the new Callaway Mack Daddy 4 Wedges. As we got used to it, just like many other golf equipment manufacturers, Callaway Golf is bringing…

Foremost Elite Marketing Programme personalization

How is Foremost embracing the personalization trend?

By: 2018. 01. 09.

The need for personalization of offers, online experience, services, products, and communication is not a totally new trend. When we get a personalized service or product it means the marketer treats us well as individuals. Such approach can lead…


What is the importance of pollinators in a golf club?

By: 2018. 01. 08.

I have just found that in the last couple of years there is a severe decline in the number of such pollinators like wild bees, honeybees. The bumblebee numbers have declined by 70% over the past 40 years with three species…

European Tour Properties - Villaverde Hotel & Resort with the CEO v2

What is Villaverde Hotel & Resort’s new achievement?

By: 2018. 01. 05.

It seems like the Italian golf clubs and resorts are gradually becoming part of the well-known networks. Most recently the Villaverde Hotel & Resort has joined the exclusive European Tour Properties network, becoming the 26th European Tour Destination (the 19th in Europe).…

Troon Instruction “Player Development Award” by the National Golf Course Owner’s Association (NGCOA)

The home run of Troon at the NGCOA

By: 2018. 01. 04.

Troon and the Troon-managed facilities won the 2017 NGCOA Player Development Award. NGCOA in every year is looking for the innovative and successful player development programs and new player retention programs. Troon launched its player development program in 2011,…

TaylorMade M3 Driver

In the spotlight: TaylorMade M3 Driver

By: 2018. 01. 03.

This part of the year is so exciting for me. What are the latest golf equipment technology and design innovations or gimmicks? Let's find out what TaylorMade is offering to us with the new TaylorMade M3 driver. The…

Chee Chan Golf Resort

Are you ready to test the new Chee Chan Golf Resort?

By: 2018. 01. 02.

Thailand's new golf resort, the Chee Chan Golf Resort (in the Silverlake region south of Pattaya) was planned to open in late 2017. Now, the new target is 1st May 2018. The new golf course was designed by Golfplan.…