Monthly Archives: February 2018

Castiglion del BoscoThe Golf Course CdB. (photo credit - Aidan Bradley)

Could you enjoy the privacy at Castiglion del Bosco?

By: 2018. 02. 22.

A new Italian golf resort tries to impress and attract golfers to Tuscany. The Club at Castiglion del Bosco is wishing to provide a unique private club experience. They are combining golf and wine within a historic, 400-year-old Tuscan…

NPS improve-customer-experience

Can NPS show the right direction for your golf club business?

By: 2018. 02. 21.

More than three years ago I thought to share with you my thoughts about NPS (Net Promoter Score) as a tool to measure customer experience in golf clubs and golf resorts. In that article (later The Golf Business…

Mack Daddy 4 Callaway Customs Wedges Chrome

What will be like your Mack Daddy 4 Callaway Customs Wedges?

By: 2018. 02. 19.

Callaway Golf is now giving us the opportunity to create Tour-level customization and personalization on their Mac Daddy 4 Callaway Custom Wedges. There is nothing new in this offer since in the past, they have already offered something…

More Fun with Golf Genius

Who is the most likely to acquire Golf Genius?

By: 2018. 02. 15.

A commissioned customer satisfaction survey is more than nothing. Three years ago I found in England Golf's Golf Club Membership Questionnaire than 50% of the golf clubs are conducting exit surveys of departing golf club members. Now, Golf Genius was interested…

Amendoeira Golf Resort Oceanico O'Connor Jnr Course

Will Amendoeira Golf Resort reap the laurels at the EGTA?

By: 2018. 02. 13.

None of the golf resorts and golf clubs can sit on their laurels when customer trust and credibility are at stake. Even the most shrewd golfer and golf tourist pay attention to such social proofs like the World Golf…

Sarah Blunden Wycombe Heights Golf Centre female promotion v3

Female leadership promotion at Wycombe Heights Golf Centre

By: 2018. 02. 12.

It is fair to say that we do not hear frequently about female management, leadership promotion in golf clubs. In July 2017 I have already mentioned the very low share of women in golf club management positions. The…

Caddy Rooms King Room

How is the new Caddy Rooms is leveraging technology?

By: 2018. 02. 08.

I see many interesting technologies and digital solutions are entering into to the hospitality industry (e.g. Pebble Beach Company's virtual concierge service in cooperation with IBM Watson). This is why I wanted to scrutinize PGA Catalunya Resort's new…

Tee times sales in midweek periods

How would you stop midweek tee time sales crisis?

By: 2018. 02. 06.

One of my new year resolutions was to play more frequently golf (at least once a week) in 2018. I started to plan and prioritize my future activities to be able to achieve this goal. When I know…