Next month I will join the German Golf Management Association (GMVD). Many of my friends from the golf industry asked me what is the point to join this golf organization. I am really curious about the German golf…
In 2016, the study of VisitScotland and Scottish Enterprise found that the Scottish golf tourism industry worths £286 million. The Scots are very optimistic now. A review of Scotland’s National Golf Tourism Strategy has extended the industry’s target…
Don't worry nothing bad happened at the Turtle Bay Resort on the island of Oahu, Hawaii. For those of you, who are not familiar with the Turtle Bay Resort, it is located on Oahu’s famed North Shore, approximately 50 minutes…
In these days I am reading Micah Solomon's 'The Heart of Hospitality' book. Although it is about the hotel business (e.g. Marriott International, The Ritz-Carlton Hotels & Resorts, Four Seasons Hotels & Resorts), we as golf clubs and…
There is no week when I do not hear about the importance of product and service personalization. Do you remember Mac Daddy 4 Callaway Custom Wedges from February 2018? Callaway is offering tour-level customization & personalization for Mac Daddy…
Do you remember the award-winning Wilson Staff FG Tour V6 irons from 2017? If not, then I will summarize below the essence of the Wilson Staff FG Tour V6 irons: In the Wilson Staff FG Tour V6 irons we…
I must admit that I don't hear to much about golf development in Egypt, unlike in Oman, Qatar, Morocco etc. The R&A's latest 'Golf Around the World' publication says Egypt (25 golf clubs) is not among the TOP5…
In less than a year, I had the chance to talk about customer experience measurement both with Colin Mayes (CEO, Burhill Group) and Guy Riggott (Operations Director, Burhill Group) about customer experience measurement. It was great to hear…
When entering a new club, the first few months are without doubt spent evaluating the club and the situation the club is in. Determining the strengths, weaknesses, opportunities, threats, existing membership and maybe learning about the local culture…
Last month, I had an interesting conversation with Carlos Ferreira, the owner of Tee Times Golf Agency (a leading Portuguese golf travel agency) about the possible new roles of golf travel agencies in the promotion of existing and/or…