25 entries: Arccos

Ojee Golf is challenging Arccos Golf and Game Golf

By: 2015. 07. 20.

Within a year, I had the chance to write reviews about Arccos Golf, Game Golf, Zepp Golf and Microsoft Golf Tile (in association with TaylorMade). Now, here comes another golf training gadget. Ojee Golf's Talon (a digital display;…

Review: Arccos Golf vs. Game Golf

By: 2014. 11. 07.

Canalys recently published a survey that showed 2.7 million wearable bands (e.g. Fitbit, Nike's Fuelband, Motorola's Motoactv etc.) were shipped worldwide in Q1 2014. Some experts predict a decline in popularity + usage of wearable products. Personally I…

PING Arccos Golf cooperation

PING is growing beyond product to experience

By: 2019. 08. 06.

This could be another post about the latest innovation or offer of PING. However, the new partnership between PING and Arccos Golf shows something more. Similar to Cobra Puma Golf, PING will offer from now on Smart Grip…

Valderrama PowaKaddy rental fleet at the clubhouse entry

Will a PowaKaddy GPS trolley make you feel better at Valderrama?

By: 2019. 07. 24.

Today we are not surprised to see golfers with rangefinders, smartwatches or even smart trolleys (PowaKaddy GPS trolley fleet at Valderrama). I can see 3 global trends that can underpin/support this phenomenon: Golfers like other consumers are seeking…

KJUS logo

What can be attractive for Acushnet in KJUS?

By: 2019. 07. 11.

Do you remember when Callaway Golf acquired OGIO International for $75.5 million and TravisMathew for $125.5 million in cash in 2017? Now, we can see a similar acquisition at Acushnet. They recently acquired KJUS, a premium Swiss, global…

ParOne Invitational STEAMathalon welcome board

ParOne Invitational STEAMathalon: how to broaden golf’s appeal?

By: 2019. 05. 07.

When we are discussing the challenge of how could golf broaden its appeal and attract new audience demographics we cannot or it is hard to neglect the importance of such technology innovation like artificial intelligence. Let me give…

Callaway FITS Shaft Analyzer

How Callaway FITS Shaft Analyzer affects your performance?

By: 2019. 01. 21.

Just like in any other area of our life our customers are expecting personalized products and services. Golf shafts are not exceptions. We can all agree that for irons and drivers the shaft type and its characteristics can…

Acushnet Holdings 1920

How could Acushnet create added value for golfers?

By: 2018. 01. 22.

I assume many of you are either at the PGA Show in Orlando right now or on the way to it. While latest golf equipment news are about the brand new golf club models, I think we should…

Carnoustie Golf Links Scotland Tagmarshal

Carnoustie Golf Links saved 17 minutes of its golfers’ time

By: 2017. 12. 08.

The R&A found two years ago in its survey that 60% of golfers would enjoy golf more if they could play golf in less time. Most recently, a USGA survey shows 74% of golfers believe appropriate speed is critical…

#TheOven17 logo

What could make an amateur golf tournament attractive?

By: 2017. 05. 08.

It seems like that the concept of #TheOven17 is viable and working well. It is an amateur multi-day golf tournament founded in the US in 2014. This year it will be held between July 20-23. This is why…

Cobra Puma Golf 17SS_BTL_GO_Clubs_KingF7-OneLength_51

What can Cobra Puma Golf offer to junior golfers?

By: 2017. 04. 22.

In the last couple of years, we can hear many interesting programs to boost junior golf participation (e.g. SNAG, PGA Junior League Golf (36,000 participants in 2016), TopGolf, Hack Golf, US Kids Golf etc.), but we rarely hear…

fibodo on mobile and tablet

How can Fibodo improve PGA Pros’ business performance?

By: 2017. 02. 10.

With golfers becoming increasingly mobile, it is obvious that PGA Pros need to catch up with this situation. UK adults in 2015 spent their time with mobile nonvoice media more than ever before (source: ComScore Mobile Metrix). The vast majority…

What happens if you combine Ecco Golf with GORE?

By: 2016. 11. 17.

A long-awaited joint venture came alive between Ecco Golf and GORE, to create a golf shoe that combines unparalleled walking pleasure and climate comfort, as well as exceptional protection from the elements. The result is Ecco Golf’s new ECCO…

What should be the Golf Pride customer experience like?

By: 2015. 12. 15.

In recent years (10) I see a constant power shift from marketers to buyers/customers. Due to the changes, the trust is less relevant as it one was. The Baby Boomers was the 1st generation that questioned on an institutional…

Who can provide real time wearable shot tracker?

By: 2015. 10. 22.

Game Golf launched today, the Game Golf Live, as the golf industry’s 1st wearable, real-time shot tracker for both iOS and Android smartphone platforms.  My latest information about the price of GAME GOLF LIVE is: £159.95 (it might be different). First, I hoped Game Golf is utilizing the…

How could Talon exceed its crowdfunding target of £20K?

By: 2015. 09. 04.

In July I wrote about how Ojee Golf's Talon is using crowdfunding (on INDIEGOGO) to finance product development. Ojee Golf set then a 60-day crowdfunding target of £20,000. Now they can be satisfied as they reached £21,000. According to my sources Ojee Golf…

Review: TaylorMade’s wearable golf tracker: Microsoft Golf Tile

By: 2015. 06. 22.

In last November I wrote a review about Arccos Golf (innovation partner of Callaway Golf; the original concept/idea is from Callaway Golf) and Game Golf, where I shared my doubts about their future potentials, namely they are monofunctional and pricey…

GAME GOLF Tracking mobile application goes live

By: 2015. 04. 18.

We are entering into a new stage of war between Arccos Golf and Game Golf. It seems to me that Game Golf understood the recent mobile usage trend, namely we prefer mobile applications over typing website URLs. This…

Review: My Zepp Golf experience

By: 2015. 03. 22.

The implementation and set up of Zepp Golf is really easy. I might say it is no-brainer. Then came the tricky part when the mobile application (users must first download Zepp Golf's mobile application) started to ask me…

Sophie Walker is joining GAME GOLF brand ambassador team

By: 2015. 02. 12.

GAME GOLF has just announced that the European Ladies Tour Pro Sophie Walker is joining its brand ambassador team. She will be the first female professional to use GAME GOLF in an official tournament at the Australian Masters…