After 14 years, it was time to say goodbye to the Club Car Precedents golf carts at the Aphrodite Hills Resort in Cyprus. The outgoing golf cart fleet has clocked up around 1.8 million kilometers since 2010. The…
The Gartner 2024 HR Priorities Survey found that HR leaders across the globe will focus on these 5 areas: Leader and manager development, Organizational culture, Change management, HR technology (aka HRTech), Career management and internal mobility. Let us…
CMAE England has appointed Mike Shrieve as the new Chair of its Young Managers’ Group. Shrieve, Director of Golf at Bearwood Lakes Golf Club in Berkshire, will hold the position for the next two years, leading the sub-network…
It has come to my attention that Aphrodite Hills is currently undergoing a trial of the Capillary Bunkers system. This trial has been initiated with the objective of identifying an alternative solution to reduce the expenses incurred in…
A frequent topic in recent years is how to create new sources of revenue for our golf clubs. Another urgent topic is enhancing and developing the customer experience for our golf club guests and members. I was inspired…
The operations of golf courses, including driving ranges, are gradually moving towards digitalization. There is mounting evidence that the traditional driving range experience is no longer appealing or competitive. As golfers, we highly value the importance of distances…
How many of you will stay at home and spend the days between Christmas and New Year in a traditional way? Or exchange Christmas presents in the shops? Or simply escape from the usual events and activities. Some…
Callaway Golf claims they invested over $50M to create proprietary precision design techniques andmanufacturing specifications that deliver their tightest dispersion, fastest speeds, and unparalleled distance and control from every ball. Did they manage to reach their goal with…
I was so glad that so many of you were interested in my 2021 golf club marketing trend predictions. Reading through these, I see that I was not very wrong. On the contrary! How did you see the…
PowaKaddy has created a set of high-tech product (5) videos showcasing the pioneering 2021 trolley range. I wouldn’t say that PowaKaddy is an early adopter of YouTube for brand communication. In the second half of this article, I will…
Whilst 2020 presented many challenges to the golf industry and wider society, the recent release of the Confederation of Professional Golf’s [CPG] new strategic plan promises not only a thriving future for the organisation but perhaps more vitally,…
ECCO GOLF has unveiled a special edition of the ECCO S-THREE hybrid shoes that will be worn by ECCO GOLF ambassadors, Erik van Rooyen and Henrik Stenson, at the year’s final major championship. Many of the shoes in the current…
Would you believe that U.S. consumer sales of cannabidiol – usually abbreviated as CBD – will reach around 1.8 billion U.S. dollars by 2022? CBD is the most abundant cannabinoid found in hemp. I tell you, even more,…
As a business we recognised in the very early days the potential dangers Covid-19 may bring. We heightened our hygiene procedures across the resort immediately and ordered additional hand sanitizer to be available and visible for Golf Members…
Two years ago I highlighted that Callaway Golf used graphene its Callaway Chrome Soft golf ball. It seems like the graphene insert in the Dual SoftFast™ Core has worked well for Callaway Golf. In the latest Callaway Chrome…
It is not a bad idea to treat separately the 3 distinct areas of the golf shoe sole. Ecco Golf invented the ZONAL FLUIDFORM™ TECHNOLOGY, that creates a molded midsole with three distinct zones of softness to ensure the…
One of the things I like in writing about new golf clubs is how manufacturers are trying to find new materials to improve performance. This is also true regarding the latest Mizuno MP-20 HMB irons. In the last…
In 2017, Chris Fitt was appointed by the Foxhills Club & Resort as golf director. Now, he has got a new challenge. Membership renewal figures this year were at 98%. They have got around 3,500 members across all…
In less than a year, I had the chance to talk about customer experience measurement both with Colin Mayes (CEO, Burhill Group) and Guy Riggott (Operations Director, Burhill Group) about customer experience measurement. It was great to hear…
I must admit that it is not always easy to find a major innovation or change in a golf club or a golf ball. It seems like this time I found a significant innovation in the 2018 Chrome…