Honma Golf recently has introduced the Honma Future XX premium golf balls (6-piece) as the flagship model in its latest multi-layer golf ball range. They are not the first to offer a 6-piece golf ball. Maxfli launched the…
We can agree that there are not so many headlines around the Japan-based Honma Golf. Have you heard about that last year the Japanese prime minister gave a Honma Beres S-05 with 9.5 degrees of loft with a…
Honma Golf found an interesting venue to present and sell its golf clubs. From now on, we will be able to test or even buy Honma Golf's golf clubs at iPlayGolfUK. Mathieu Humel, a Honma Golf expert from…
I must confess that Honma Golf is a big enigma for me and I guess for many other golfers. We hardly read about Honma golf clubs in golf magazines. Honma golf clubs are handmade one-by-one. You can imagine their…
Japan is the world's second-largest golf country with nearly 2500 golf courses (+ many more driving ranges) and 10.5 million golfers. Despite this, it doesn't get the attention it deserves. Because of their own fault? It's also worth…
If you ask me to list Japanese golf club brands then these brands come to my mind: Honma Golf (since 1958)Mizuno (since 1933), Miura (since 1957),Vega Golf andMajesty Golf. In my mind Japanese golf clubs are in mainly…
I am super excited today, as I arrived at a major milestone with Golf Business Monitor, the world #1 B2B golf business blog (+ golf club marketing consultancy). 10 years ago on 13th August 2009, I launched my…
While Foremost is celebrating that more than 200 members have already chosen to install the upgraded Elite Marketing Programme (EMP) video monitor solution, I would like to share with you how augmented reality experience is transforming the retail industry. When…
If we can believe the Frost & Sullivan Report, the global golf retail sales value will be cca. US$13.3 billion in 2019. This will be a CAGR (Compound Annual Growth Rate) of 3.3% between 2015 and 2019. In 2015, golf…
Time-time I come across with really interesting golf equipment brands that we can hardly read in magazines like Golf Digest or Golf Monthly. In last year September, the enigma of the month was Honma Golf, a luxury golf…