67 entries: Millennials

baby-boomer-millennial-golfers

I love millennials and here is why you should too!

By: 2018. 10. 29.

Just for clarity purposes, I am a Gen X guy born in 1970. I have been aware of Generationalists for a while now and have generally understood the principles behind it and the general habits or preferences each…

Millennials Orlando show 2016

Millennials – Do you speak their language?

By: Adam Keable - Director, Colt Mackenzie McNair 2017. 03. 28.

Following the insights reported by Global Golf Advisor’s in the ‘2016 National Club Trend Survey’, it was observed that the ability to attract and retain talent was a key concern to many golf clubs. For the leaders in…

Ben Styles VP Golf at Hoiana Shores Golf Club Hoiana Integrated Resort

Here is how Hoiana Shores Golf Club preparing for the opening

By: 2019. 10. 02.

The story Hoiana Shores Golf Club (Quang Nam Province, Vietnam; cca. 40 kilometers from the Da Nang Airport) really arouse my curiosity. This is why I thought to ask Ben Styles (Vice President of Golf at Hoiana Shores…

Reserva Conchal Golf Club and Beach Club Costa Rica

Reserva Conchal Golf Club and Beach Club picks Troon

By: 2019. 09. 30.

Many things come to our mind when we hear Costa Rica except golf. It is not a big surprise since there are only 8 golf clubs in this country. One of them is Reserva Conchal Golf club and…

Vale do Lobo wellness active senior golf traveler

Where should active senior golf travelers play golf in Portugal?

By: 2019. 09. 03.

I was curious to figure out what can Portugal offer to active senior golf travelers. This is how this article was born. As I am analyzing the UN World Population Prospect 2018 study, I can see a growing…

Vidago Palace eco-friendly

Where are the eco-friendly Portuguese golf clubs?

By: 2019. 08. 01.

I would like to believe that we golfers recognize the efforts of golf clubs who are trying to manage an eco-friendly golf club operations. Sustainable golf tourism is not another popular trend, but it must be a top-top…

Puma Golf X-Collection footwear

What is the best timing for launching PUMA Golf’s new X Collection?

By: 2019. 07. 16.

The 148th Open Championship at Royal Portrush (starts on 18th July) is important to Puma Golf for at least two reasons: The launch of the new X Collection, a head-to-toe assortment of apparel, accessories, and footwear. The celebration of…

Shore-Dunes 2-Prince’s Golf Club-FINAL

Nothing remains the same at the Prince’s Golf Club

By: 2019. 05. 14.

Early this year, it turned out that the redevelopment of the Himalayas golf course of the Prince's Golf Club paid off. Thus Prince's Golf Club has risen 10 places into the top 50 of the Golf World magazine’s…

Puma Golf-LEXI-BRYSON-esco12134-golf apparel trends

What are the primary golf apparel trends in 2019?

By: 2019. 05. 09.

I hear so many things about smart apparels in other sports. Hence I thought to ask Kristin Hinze, the Global Head of Merchandising at Puma Golf about the latest golf apparel trends. What are the primary golf apparel…

Real Club de Golf El Prat La Mola Lobby B Arty

Is smart hospitality important to La Mola?

By: 2019. 05. 08.

The Real Club de Golf El Prat has just extended its exclusivity agreement with La Mola Conference Center Hotel. La Mola is located next to the 10th hole of the North course of Real Club de Golf El…

Topgolf Lounge - Kirkland Lounge Renderings-Interior

Topgolf Lounge: Topgolf’s first eSports lounge is ready

By: 2019. 04. 11.

For many years gamers had a bad reputation. Somehow, in the last couple of years, major sports leagues are embracing eSports among them Real Madrid and most recently Topgolf (Topgolf Lounge - in cooperation with TCL, the fastest-growing…

La Cala Resort wellness tourism and fresh air

How could La Cala Resort exploit wellness tourism?

By: 2019. 04. 05.

I am not surprised that the Spanish La Cala Resort wants to offer a spa and wellness center for its guests and members. The global wellness tourism grew between 2015-2017 by 6.5%. Its value in 2017 was $639.4…

LedgeRock Golf Club - 8th hole Par5 - Rees Jones Design

The first major course renovation of the LedgeRock Golf Club

By: 2019. 03. 27.

I am so happy that I can write about a Rees Jones project after writing so much about Robert Trent Jones and Robert Trent Jones Jr. The LedgeRock Golf Club in Mohnton, PA was opened in 2006. Since…

Lake Presidential Golf Club in Upper Marlboro - Maryland

Changing of the guard at Lake Presidential Golf Club

By: 2019. 02. 18.

Troon has been selected to manage the Lake Persidential Golf Club. Billy Casper Golf was in charge of the management of this semi-private club in Upper Marlboro, Maryland since 2014. During that period Lake Presidential Golf Club went…

chatbot in golf club marketing strategy

How chatbots can help in golf club marketing?

By: 2019. 02. 14.

For years, we used calls, mails/letters, in-person meetings to communicate with our golf club members. Then came the social media and significantly changed the way how our golf club members, guests and visitors want to communicate with a…

Fungolf - from outside

How could Fungolf entice people to golf?

By: 2019. 01. 08.

In the National Golf Foundation’s 2018 Golf Industry Report I found that in 2017 were: 23.8 million people who played golf on a course in 2017 — the same as a year earlier. Another 8.3 million only played off-course, a…

Scottish Golf Tourism Industry

Can Scottish Golf Tourism industry exceed the £325 million target?

By: 2018. 12. 27.

In 2016, the study of VisitScotland and Scottish Enterprise found that the Scottish golf tourism industry worths £286 million. The Scots are very optimistic now. A review of Scotland’s National Golf Tourism Strategy has extended the industry’s target…

authentic golf travel experience is on demand

Provide authentic golf travel experience or you will lose!

By: 2018. 12. 04.

Last month, I had an interesting conversation with Carlos Ferreira, the owner of Tee Times Golf Agency (a leading Portuguese golf travel agency) about the possible new roles of golf travel agencies in the promotion of existing and/or…

PowaKaddy Rental Carts

PowaKaddy: 40% increase in rental units in 2018

By: 2018. 10. 05.

PowaKaddy has just announced details of its electric trolley rental offering for 2019. With its PowaKaddy Rental GPS their intention is to provide golf club professionals and resorts with an even greater opportunity to boost trolley hire revenue.…

Troon Card 2019 program

What are the novelties in the 2019 Troon Card program?

By: 2018. 10. 03.

I think it was in 2015 when I wrote last time about the Troon Card program. This is why I was curious to see what can the 2019 Troon Card program (a discount card; the golf industry’s leading loyalty…