Although I am happy to share information about the latest golf clubs of leading golf equipment manufacturers, it seems to me that there are no significant differences among the leading brands. So how do you want to gain…
First when I saw Swingbyte, I thought it is another golf club fitting tool, like TaylorMade's R1 tunning application or Ping's iPing application. Then I had to realize that this is not exactly a golf club fitting tool, rather…
How many times has it happened to us that until we got close to the hole everything went well and then suddenly unintentionally, we destroyed our game with terrible putting (more than 3)? I also break my head…
Have you already seen the new TaylorMade Spider S putters in your golf club? It came to the market on 7 February. The selection of raw materials always fascinates me. Today we can say the usage of tungsten…
Do you remember when Callaway Golf acquired OGIO International for $75.5 million and TravisMathew for $125.5 million in cash in 2017? Now, we can see a similar acquisition at Acushnet. They recently acquired KJUS, a premium Swiss, global…
Swingbyte is not new to Srixon / Cleveland Golf. In March 2015, was launched Cleveland Golf Wedge Analyzer powered by Swingbyte. So it seems to me Swingbyte lived up to the expectations of Srixon / Cleveland Golf and now…
The battle rages on among golf swing analyzers. Early this year Cleveland Golf launched its Cleveland Golf Wedge Analyzer fitting system powered by Swingbyte technology and Epson their M-Tracer golf swing analyzer. I think I do not have to introduce you SkyCaddie's…
Do you remember Puma Golf's Stylecaddie mobile application from 2013? Their aim was to promote the Puma 2013 Spring/Summer Collection. In some respect, I think Galvin Green learnt from the Puma Golf example when they created their Gear Up mobile…
The implementation and set up of Zepp Golf is really easy. I might say it is no-brainer. Then came the tricky part when the mobile application (users must first download Zepp Golf's mobile application) started to ask me…
Today device usage is driven by and depend on context (time, location, goals and attitude). One device is no longer able to control all of our attention. 70% of us are using TV+smartphone together. Another typical multiscreen usage…
Customization is slowly flowing into the golf industry as well, as golf equipment manufacturers like Callaway Golf starts to realize that there are significant differences between golfers. In case of the new Callaway Speed Regime golf balls that…