In recent years, wellness has grown into mandatory service. To stay in the competition among the high-end and not-so-average golf clubs and resorts wellness service is a must-have. The question, of course, is how to interpret the concept…
These days when we start to see the light at the end of the tunnel, many of us start thinking where and how can people feel recharged, improve their wellbeing and last but not least, play golf and…
What is the real estate development concept of Zala Springs Golf Resort? Zala Springs Golf Resort is a unique development in Hungary. The resort is being positioned at the very top level and the aim is to deliver…
Last year, Hungary made a great leap forward to be visible on the global golf tourism map. By opening the Robert Trent Jones II. designed Zala Springs Golf Resort in Zalacsány (near the Austrian border) in September 2015,…
In the following you find my interview with Damian MacPherson, the club manager of Zala Springs Golf Resort (Hungary): What makes Zala Spings Golf Resort unique and different from other Hungarian and CEE golf courses? The design of the…
AI technology's potential advantages and benefits for the golf industry are being considered as we head into 2024. It is worth noting that AI technology has already been utilized in certain segments, such as sports equipment and lawn…
Golfers and golf club guests are expecting an interactive user experience in 2023. Interactive content is twice as likely to engage a visitor as static content. Those websites that continue to communicate in broadcasting style (aka one-way communication) in…
It is good to see businesses among them golf clubs like Saadiyat Beach Golf Club are prioritizing sustainability and ESG (Environmental, Social, and Governance). A recent Abu Dhabi Sustainability Week study found 87% of executives said improving ESG…
It was two years ago when I heard of the World Corporate Golf Challenge (since 1997) for the first time. In that year the Hungarian Zala Springs Golf Resort hosted the very first World Corporate Golf Challenge tournament…
In the last couple of weeks, I asked club managers of leading golf clubs what their plans are for the post-coronavirus crisis period. Maybe one, a Belgian golf club manager, had an idea regarding how they could mitigate…
I am super excited today, as I arrived at a major milestone with Golf Business Monitor, the world #1 B2B golf business blog (+ golf club marketing consultancy). 10 years ago on 13th August 2009, I launched my…
I believe countries that are not famous for being a golf country (e.g. Hungary) or as a golf tourism destination, holding a prestigious golf tournament like the World Corporate Golf Challenge can help to improve the country's awareness. This…
I have got a very pleasant experience with the La Manga Club. Last year, my client, the Robert Trent Jones Jr. designed Zala Springs Golf Resort won Hungary's Best Golf Course 2017 title at the World Golf Awards.…
As we all know that people will be influenced by many things during their customer journey before they arrive (if they arrive at all) to our golf resort/club or to the golf resort's website. We also know that 90% of the consumers…
Bom Sucesso in Portugal has been announced as the latest member of the exclusive European Tour Properties network, becoming an official European Tour Destination. This year 2 other golf clubs joined the European Tour Properties network so far:…
Yes it is true. It will be the second Robert Trent Jones II signature golf course in Eastern Europe (the other is in Russia). Hungary's 4th wealthiest entrepreneur (according to Forbes Hungary in 2014) Gábor Széles had an…
Luxury in 2023 is more about aspiration, connection to life events, a moment in time, or lifestyle. Aspirations are diversifying. Discovering how an exclusive private golf club like La Zagaleta can benefit from the changing luxury industry and golf club business is…