45 entries: flexible membership

What do you think about QHotels’ flexible membership offer?

By: 2015. 03. 13.

QHotels has just launched its new QFairway club golf membership program/offer. They claim it is the most flexible membership offer in the UK. It gives up to 50 rounds of golf for £375 along with access to 15…

Champion Hills with Troon Prive_resized

What innovative club membership offers does Champion Hills have?

By: 2023. 03. 23.

What innovative club membership offers do the Champion Hills have? It is imperative to understand the recent trends of remote work, golf club usage patterns, and lifestyle changes (e.g. demand for sustainable golf club operations). Pre-pandemic customer preferences…

Get the view golf club membership marketing

What will COVID-19 change in membership marketing in private golf clubs?

By: Robert A. Sereci, GM/COO, Medinah Country Club 2020. 04. 28.

It is no secret that private clubs, like many businesses, are experiencing some significant degree of financial pain, and most likely will be for the foreseeable future. While there is no playbook for how clubs should conduct business…

Golf club membership with benefits

By: 2016. 02. 02.

In these days, golf clubs are really excited, whether they will be able to retain their membership and acquire new ones. Seve’s golf club, The Shire London is not an exception. Personally, I am not a big fan…

Would you share your golf club membership with others?

By: 2013. 11. 24.

One of the most frequently recurring issues regarding golf club membership is membership rates. Smarter golf clubs recognize that "old school" golf club membership model is not able to bring sufficient revenue and profit. I think to offer…

Tee times sales in midweek periods

How would you stop midweek tee time sales crisis?

By: 2018. 02. 06.

One of my new year resolutions was to play more frequently golf (at least once a week) in 2018. I started to plan and prioritize my future activities to be able to achieve this goal. When I know…

Potowomut Golf Club

What are the challenges of the Potowomut Golf Club?

By: 2016. 12. 21.

Here comes Troon's latest new business win. They have been selected to manage Potowomut Golf Club in Warwick, Rhode Island. Potowomut Golf Club is a historic private facility that features an 18-hole Walter Johnson-designed golf course. Johnson was a…

flexible membership

How to convert nomadic golfers to golf club members?

By: 2016. 12. 09.

One of the key findings of the European Golf Course Owners Association's Vision 20/20 (published in 2014) was the importance of flexibility. Their study found that full membership will decline and flexible membership will grow. Flexible packages (aka "golf credits")…

QHotels gained more than 1,000 new golfers to its new QFairway club

By: 2015. 06. 05.

In March I had reported about QHotels' new QFairway club golf membership program/offer. They claim it is the most flexible membership offer in the UK. It gives QFairway members up to 50 rounds of golf for £375 along with access to 15 golf courses. …

Top Tenerife golf courses shortlisted for 2015 Golf Awards

By: 2015. 04. 09.

In November 7, World Golf Award will announce winners in 11 categories . Among the shortlisted golf courses we can find Golf Las Américas and The Ritz-Carlton, Abama. They have both nominated to be named as 'Spain's Best Golf…

Classic Club Golf raised over $5 million in 2014

By: 2015. 04. 05.

 think golf clubs can be a good place for charity events. Just to understand better why here are some interesting stats: Troon Golf $12,609,533 for charities in 2014; Brocket Hall in the UK held various charity events: Sparks, Willow,…

ANA Airways gets involved in LPGA sponsorship in 2015

By: 2015. 04. 04.

For many years Dina Shore and Kraft Nabisco was the title sponsor of the LPGA Championship. This year ANA (=All Nippon Airways) will be for the first time the title sponsor of the LPGA's first major, which features…

Royal & Awesome, has teamed up with Sparks for…

By: 2015. 04. 03.

Royal & Awesome is continuing the cooperation with Sparks in 2015 to raise money for the children's medical research charity. In 2014 they were able to raise £20,000. This year Royal & Awesome & Sparks will invite 60 golfers…

Happy birthday Troon Golf!

By: 2015. 04. 02.

Troon Golf is celebrating its 25-year anniversary. The success story began in 1990 with the Troon North Golf Club. Today they are managing 250 golf courses, in 36 states and 27 countries. Troon Golf moved first to Australia…

What can Honours Golf do for Piqua Country Club?

By: 2015. 03. 31.

Honours Golf as been selected to provide club management and agronomic services for Piqua Country Club. Benny Scott, Piqua Country Club Board Member said they expect form Honours Golf to improve overall customer (member) experience. Piqua Country Club was originally…

Review: Galvin Green – Gear Up mobile application

By: 2015. 03. 29.

Do you remember Puma Golf's Stylecaddie mobile application from 2013? Their aim was to promote the Puma 2013 Spring/Summer Collection. In some respect, I think Galvin Green learnt from the Puma Golf example when they created their Gear Up mobile…

SkyCaddie pampers its social media fans

By: 2015. 03. 25.

SkyCaddie has overr 33,000 fans on its worldwide Facebook and Twitter channels. To reward these loyal fans, SkyCaddie has decided to provide original content celebrating the last 20 years of The Masters, in a 20-day countdown to 2015’s…

Review: My Zepp Golf experience

By: 2015. 03. 22.

The implementation and set up of Zepp Golf is really easy. I might say it is no-brainer. Then came the tricky part when the mobile application (users must first download Zepp Golf's mobile application) started to ask me…

‘Your Race to Dubai’ match play challenge in the multiscreen world

By: 2015. 03. 21.

Today device usage is driven by and depend on context (time, location, goals and attitude). One device is no longer able to control all of our attention. 70% of us are using TV+smartphone together. Another typical multiscreen usage…

Odyssey Golf is launching its new Milled Collection Putters on Tour

By: 2015. 03. 19.

Odyssey Golf is launching its new Milled Collection Putters on Tour for the Arnold Palmer Invitational at Bay Hill. Featuring the Fusion RX insert. These putters were tested first on the Japanese market. Now Odyssey Golf thinks it is time…