56 entries: personalization

Foremost Elite Marketing Programme personalization

How is Foremost embracing the personalization trend?

By: 2018. 01. 09.

The need for personalization of offers, online experience, services, products, and communication is not a totally new trend. When we get a personalized service or product it means the marketer treats us well as individuals. Such approach can lead…

Srixon Online Golf Ball Personalization

How could Srixon maximize retail personalization?

By: 2017. 06. 12.

Did you notice that Srixon has just launched text personalization for golf balls on its website? Srixon gives you the opportunity (see photo below) to design your new golf balls (e.g. monogram, special message etc.). These Srixon golf ball models…

NTT DATA billboard at the 148th Open Championship at Royal Portrush Golf Club

How AI contributed to the success of the 148th Open Championship?

By: 2019. 07. 22.

There are more and more pieces of evidence that AI (artificial intelligence) is penetrating into the golf industry. In 2017, Pebble Beach Resort launched its AI-based virtual concierge service. Another great example is Callaway Golf's Epic Flash Driver…

Real Club de Golf El Prat La Mola Lobby B Arty

Is smart hospitality important to La Mola?

By: 2019. 05. 08.

The Real Club de Golf El Prat has just extended its exclusivity agreement with La Mola Conference Center Hotel. La Mola is located next to the 10th hole of the North course of Real Club de Golf El…

ParOne Invitational STEAMathalon welcome board

ParOne Invitational STEAMathalon: how to broaden golf’s appeal?

By: 2019. 05. 07.

When we are discussing the challenge of how could golf broaden its appeal and attract new audience demographics we cannot or it is hard to neglect the importance of such technology innovation like artificial intelligence. Let me give…

sirmione-lago-di-garda Italian golf tourism

What can boost Italian golf tourism?

By: 2019. 05. 02.

I firmly believe that there is a huge and untapped opportunity in Italian golf tourism. Hence, I thought to ask the Founders of Italy4golf about how they want to boost the inbound golf tourism in Italy. What kind…

148th Open-Royal Portrush Golf Course

High hopes for the success of the 148th Open in Northern Ireland

By: 2019. 04. 16.

Last week I had an interesting conversation about the possible effects of Brexit on UK golf clubs. I thought to share with you some of our worries/concerns before letting you know the high hopes of Royal Portrush Golf…

The Standard Club-Troon Privé

How will Troon Privé design the future of The Standard Club?

By: 2019. 04. 10.

Troon Privé has been selected to manage The Standard Club, a private club located in Johns Creek, Georgia, a suburb of Atlanta. The Standard Club, the oldest social club in Atlanta, is the outgrowth of the old Concordia…

Cannot skip Portugal golf tourism

The surprising growth of Portuguese & Spanish golf tourism

By: 2019. 03. 06.

My Portuguese friend, Carlos Ferreira (owner of Tee Times Golf Agency) wrote me a few weeks ago about an almost 30% growth in the number of played rounds among his clients between the periods of November 2017 –…

Monte Rei Golf & Country Club golf course

What did Monte Rei Golf & Country Club achieve in 2018?

By: 2019. 01. 07.

During the latest IGTM event in Ljubljana, Slovenia, I thought I will be able to interview David Ashington (Director of Sales & Hospitality, Monte Rei Golf & Country Club). Very soon I had to realize that due to…

Scottish Golf Tourism Industry

Can Scottish Golf Tourism industry exceed the £325 million target?

By: 2018. 12. 27.

In 2016, the study of VisitScotland and Scottish Enterprise found that the Scottish golf tourism industry worths £286 million. The Scots are very optimistic now. A review of Scotland’s National Golf Tourism Strategy has extended the industry’s target…

Bob-Vokey-HandGround-For golfers seeking tour-level customizations

Vokey’s HandGround program: feel like tour players!

By: 2018. 12. 14.

There is no week when I do not hear about the importance of product and service personalization.  Do you remember Mac Daddy 4 Callaway Custom Wedges from February 2018?  Callaway is offering tour-level customization & personalization for Mac Daddy…

authentic golf travel experience is on demand

Provide authentic golf travel experience or you will lose!

By: 2018. 12. 04.

Last month, I had an interesting conversation with Carlos Ferreira, the owner of Tee Times Golf Agency (a leading Portuguese golf travel agency) about the possible new roles of golf travel agencies in the promotion of existing and/or…

Cleveland Golf - Huntington Beach SOFT Putter

In Focus: Cleveland Golf Huntington Beach SOFT putters

By: 2018. 11. 05.

Just before I fly to the European Conference of the Club Managers Association of Europe in Marbella, Cleveland Golf will launch its latest putters the Huntington Beach Soft putters on 16th November. Cleveland Golf said the hallmark of the…

Golf travel agency loyalty programs

Do golf travel agencies reward customer loyalty?

By: 2018. 09. 17.

The golf travel agencies are in a really challenging situation when golf tourists can switch easily from one distribution channel to another. In short, people have many booking options at their fingertips. Customer loyalty is not a simple…

Lee Westwood and Your Golf Travel

Your Golf Travel & the importance of added value services

By: 2018. 09. 04.

I am so happy that Your Golf Travel came to the same conclusion as I did last July. In that post, I highlighted the Portuguese Tee Times Golf Agency's 'unlimited golf concept' as a great offer. The reason why…

Cristobal Guerrero Managing Director of Las Colinas Golf & Country Club

Insider: Where is Las Colinas Golf & Country Club heading to?

By: 2018. 08. 27.

Since I read the article in the Financial Times last year about golf resort living and golf tourism, I was really curious to know the opinion of Cristobal Guerrero, the managing director of Las Colinas Golf & Country Club.…

Oceanico Pinhal 13th Portugal golf tourism destination

The great success of the Portuguese golf tourism industry

By: 2018. 08. 20.

I have already heard many promising great news about the latest success of the Portuguese golf tourism industry, but I wanted to hear from first hand about the details. This is why I asked Carlos Ferreira, the Founder…

Golf GameBook Ryder Cup 2018 fan_game1_final

Are you a real Ryder Cup fan? Test it NOW!

By: 2018. 08. 07.

I can promise you I will not ask you as a Ryder Cup fan when will start the 2018 Ryder Cup. Just in case: 25th September 2018. Regarding major golf tournaments and events, I always highlight the importance…

Cobra Puma Golf joins Foremost EMP Premium member service

What is the next chapter in Cobra Puma Golf’s retail support?

By: 2018. 07. 25.

I have got an impression that there is a quite big silence around Cobra Puma Golf. Last news I heard from them is that they have extended their sponsorship contract with Rickie Fowler. Most recently in the UK,…