55 entries: wearable technology

How will wearable technology change our golf retail experience? – part 2

By: 2015. 01. 14.

In the previous post I started to explain why wearable technology solution could improve golf retail experience. I highlighted 3 major areas for improvement: product information and related services, in-store communication and navigation; payment solutions. In this post…

How will wearable technology change our golf retail experience?

By: 2015. 01. 13.

The usage of wearables is not totally new to the golf industry. Those who were lucky to be in the Ryder Cup were able to experience the advantages of Radio Frequency Identification (RFID). This is why I was thinking over how could pro-shops…

Why should mobile technology matter to your golf club?

By: Gary Denault 2017. 03. 01.

Proximity, wearability, data. Terms being used in all aspects of marketing today, but most importantly in mobile marketing. Mobile apps seem to be a great solution for almost any business segment. Sadly statistics are showing otherwise. We are…

When will pro shops exploit beacon technology?

By: 2015. 12. 28.

I hope one day I will live through such a moment in a pro shop when I get personalized service and offer without wasting too much time there (instead of playing golf). Early this year, I recommended wearable…

Cleveland Golf Wedge Analyzer powered by Swingbyte technology

By: 2015. 03. 16.

Although I am happy to share information about the latest golf clubs of leading golf equipment manufacturers, it seems to me that there are no significant differences among the leading brands. So how do you want to gain…

Callaway FITS Shaft Analyzer

How Callaway FITS Shaft Analyzer affects your performance?

By: 2019. 01. 21.

Just like in any other area of our life our customers are expecting personalized products and services. Golf shafts are not exceptions. We can all agree that for irons and drivers the shaft type and its characteristics can…

Shot Scope V3 watch in blue

What are the 2 major benefits of the new Shot Scope V3 watch?

By: 2020. 07. 13.

The Worldwide Survey of Fitness Trends for 2020 study found the wearable technology has been estimated to be about a $95 billion industry. Wearable technology is also the #1 worldwide fitness trends. In 2018, wearable technology was ranked…

Troon AMPD Golf Performance partnership

Troon makes the most of the latest fitness trends

By: 2018. 05. 30.

Troon by partnering with AMPD Golf Performance to provide the best in golf swing development, golf fitness, training, athleticism and conditioning to members and customers of Troon-managed golf facilities, they are actually following the latest wellness trends in the hospitality…

Honma Golf Gallery Store within the popular Roger Dunn Golf Shops’ Santa Ana, California

Can we get meaningful experience at the new Honma Golf Gallery Store?

By: 2017. 11. 21.

We can agree that there are not so many headlines around the Japan-based Honma Golf. Have you heard about that last year the Japanese prime minister gave a Honma Beres S-05 with 9.5 degrees of loft with a…

Abu Dhabi HSBC Championship - New pin flags presented by Abdulla Kalban from EGA

The Abu Dhabi HSBC Championship secured a new sponsor

By: 2017. 10. 18.

The Abu Dhabi HSBC Championship, which each January launches the Desert Swing as part of the European Tour will be renamed in 2018 to Abu Dhabi HSBC Championship presented by EGA. The parties have signed recently a sponsorship deal.…

West Cliffs Golf Links

How will West Cliffs challenge the competitors?

By: 2017. 02. 21.

Do you remember when I wrote in last October about the new golf course to be built right next to Praia D'el Rey? The new golf course, West Cliffs Golf Links is almost ready. Only 99 days left…

Is it time to discover golf in North-East Poland?

By: 2016. 10. 07.

I am always curious to read about Central European countries' golf clubs' efforts to attract golf tourists. This why I thought to write about two Polish golf clubs' latest initiative. Two of the leading golf clubs in Poland,…

Golf GameBook a new breed of golf social networking site

By: 2015. 02. 05.

One of my learning at the latest PGA Merchandise Show in Orlando was that the big data phenomenon and measurement fetish have arrived to the golf industry. Today different kind of mobile apps, wearables and other gadgets are…

Tiger Woods’ signature TW ’15 with the integration of flyweave

By: 2015. 01. 29.

The new TW ’15 shoe, is the first to feature Nike’s breakthrough Flyweave technology in the upper. The innovation in Flyweave technology is helping us to have more flexibility in the upper part of the golf shoe. What makes unique TW…

Monte Rei starts to measure customer experience in a new way

By: 2015. 01. 28.

59Club has just launched its new product 'Stay & Play' an in-depth, statistical customer experience analysis. 59Club recommends to see the customer experience from a broader experience the total customer journey. The first golf club to utilize this customer…

Golf Game: How to raise $125,000 in 30 days

By: 2013. 03. 11.

In last December I wrote about the concept of crowdfunding as a potential solution to raise capital and financial support for a golf course. Of course this idea is not limited to golf courses. From the Finnish example we…

Blogger relations in the golf industry

By: 2013. 02. 18.

To understand the importance and essence of blogger relations, I think we should get to the roots of media relations in general. What is a difference between a blogger and a journalist?   We should find the answer…

Wilson FIT AI

How effective is the Wilson FIT AI DIY golf club fitting solution?

By: 2023. 12. 18.

It is fair to say that AI-powered personalization has emerged as a game-changer. AI recommendations are becoming indispensable tools for enhancing customer & golf experiences. The utilization of AI-powered personalization has emerged as a highly effective strategy to…

Shot Scope X5 GPS watch -WAT-BLE_4

How does the new Shot Scope X5 GPS watch provide contextualized insights?

By: 2023. 03. 21.

The sports performance and technology industry is undoubtedly an exciting and rapidly growing field. Allied Market Research predicts the global sports watches market size was valued at $25.6 billion in 2021, and is projected to reach $54.9 billion…

TrackMan Players Shot Analysis

How can TrackMan contribute to golf clubs’ customer experience efforts?

By: 2022. 02. 21.

Two years ago, I recommended to golf club managers and driving range owners to rethink the driving experience. In this interview with Nikolaj Kromann Jørgensen (COO, TrackMan) I want to figure out what is the contribution of TrackMan…