Archive

Castiglion del BoscoThe Golf Course CdB. (photo credit - Aidan Bradley)

Could you enjoy the privacy at Castiglion del Bosco?

By: 2018. 02. 22.

A new Italian golf resort tries to impress and attract golfers to Tuscany. The Club at Castiglion del Bosco is wishing to provide a unique private club experience. They are combining golf and wine within a historic, 400-year-old Tuscan…

NPS improve-customer-experience

Can NPS show the right direction for your golf club business?

By: 2018. 02. 21.

More than three years ago I thought to share with you my thoughts about NPS (Net Promoter Score) as a tool to measure customer experience in golf clubs and golf resorts. In that article (later The Golf Business…

Mack Daddy 4 Callaway Customs Wedges Chrome

What will be like your Mack Daddy 4 Callaway Customs Wedges?

By: 2018. 02. 19.

Callaway Golf is now giving us the opportunity to create Tour-level customization and personalization on their Mac Daddy 4 Callaway Custom Wedges. There is nothing new in this offer since in the past, they have already offered something…

More Fun with Golf Genius

Who is the most likely to acquire Golf Genius?

By: 2018. 02. 15.

A commissioned customer satisfaction survey is more than nothing. Three years ago I found in England Golf's Golf Club Membership Questionnaire than 50% of the golf clubs are conducting exit surveys of departing golf club members. Now, Golf Genius was interested…

Amendoeira Golf Resort Oceanico O'Connor Jnr Course

Will Amendoeira Golf Resort reap the laurels at the EGTA?

By: 2018. 02. 13.

None of the golf resorts and golf clubs can sit on their laurels when customer trust and credibility are at stake. Even the most shrewd golfer and golf tourist pay attention to such social proofs like the World Golf…

Sarah Blunden Wycombe Heights Golf Centre female promotion v3

Female leadership promotion at Wycombe Heights Golf Centre

By: 2018. 02. 12.

It is fair to say that we do not hear frequently about female management, leadership promotion in golf clubs. In July 2017 I have already mentioned the very low share of women in golf club management positions. The…

Caddy Rooms King Room

How is the new Caddy Rooms is leveraging technology?

By: 2018. 02. 08.

I see many interesting technologies and digital solutions are entering into to the hospitality industry (e.g. Pebble Beach Company's virtual concierge service in cooperation with IBM Watson). This is why I wanted to scrutinize PGA Catalunya Resort's new…

Tee times sales in midweek periods

How would you stop midweek tee time sales crisis?

By: 2018. 02. 06.

One of my new year resolutions was to play more frequently golf (at least once a week) in 2018. I started to plan and prioritize my future activities to be able to achieve this goal. When I know…

Club Car Tempo 2018

How can the new Club Car Tempo pamper the golfers?

By: 2018. 01. 25.

Ingersoll Rand has just unveiled its new golf car, the Club Car Tempo, at the 2018 BIGGA Turf Management Exhibition (BTME) show in Harrogate, UK. I was really excited to learn more about it after the "Shark Experience" added…

2018 chrome-soft-golf ball-tech-image-flat

Why is graphene in the 2018 Chrome Soft golf balls?

By: 2018. 01. 23.

I must admit that it is not always easy to find a major innovation or change in a golf club or a golf ball. It seems like this time I found a significant innovation in the 2018 Chrome…

Acushnet Holdings 1920

How could Acushnet create added value for golfers?

By: 2018. 01. 22.

I assume many of you are either at the PGA Show in Orlando right now or on the way to it. While latest golf equipment news are about the brand new golf club models, I think we should…

Callaway Rogue Driver tech concept

Does it worth to change to the new Callaway Rogue driver?

By: 2018. 01. 18.

A year ago Callaway Golf launched the Great Big Bertha Epic Driver. Now, they are launching the new Callaway Rogue Driver. I have to summarize in one sentence, what is the novelty in the new Callaway Rogue Driver…

Glenmuir Couple-Daiquiri-2018 Collection

When will Glenmuir come up with a smart clothing collection?

By: 2018. 01. 16.

The renowned Scottish golf clothing brand, Glenmuir, has just revealed its Autumn/Winter collection for 2018. Probably the most interesting feature of the collection is the g.Wick technology (RRP: £54.95). It is a lightweight performance midlayer bonded with a…

Lodge of Four Seasons

Troon won a challenging task at The Lodge of Four Seasons

By: 2018. 01. 15.

Troon has been selected at the beginning of January to manage The Lodge of Four Seasons in Lake of the Ozarks, Missouri. Troon will not just oversee the operations of the 358 room resort, but will also manage the property’s…

Callaway Mack Daddy 4 Wedges -590

In the spotlight: Callaway Golf Mack Daddy 4 Wedges

By: 2018. 01. 10.

As a real 'bunker fighter' I was really interested in what can bring us the new Callaway Mack Daddy 4 Wedges. As we got used to it, just like many other golf equipment manufacturers, Callaway Golf is bringing…

Foremost Elite Marketing Programme personalization

How is Foremost embracing the personalization trend?

By: 2018. 01. 09.

The need for personalization of offers, online experience, services, products, and communication is not a totally new trend. When we get a personalized service or product it means the marketer treats us well as individuals. Such approach can lead…

pollinators_sign

What is the importance of pollinators in a golf club?

By: 2018. 01. 08.

I have just found that in the last couple of years there is a severe decline in the number of such pollinators like wild bees, honeybees. The bumblebee numbers have declined by 70% over the past 40 years with three species…

European Tour Properties - Villaverde Hotel & Resort with the CEO v2

What is Villaverde Hotel & Resort’s new achievement?

By: 2018. 01. 05.

It seems like the Italian golf clubs and resorts are gradually becoming part of the well-known networks. Most recently the Villaverde Hotel & Resort has joined the exclusive European Tour Properties network, becoming the 26th European Tour Destination (the 19th in Europe).…

Troon Instruction “Player Development Award” by the National Golf Course Owner’s Association (NGCOA)

The home run of Troon at the NGCOA

By: 2018. 01. 04.

Troon and the Troon-managed facilities won the 2017 NGCOA Player Development Award. NGCOA in every year is looking for the innovative and successful player development programs and new player retention programs. Troon launched its player development program in 2011,…

TaylorMade M3 Driver

In the spotlight: TaylorMade M3 Driver

By: 2018. 01. 03.

This part of the year is so exciting for me. What are the latest golf equipment technology and design innovations or gimmicks? Let's find out what TaylorMade is offering to us with the new TaylorMade M3 driver. The…