Author: Miklos Breitner

TROIA Resort in Golf World list

What is the ROI of being ranked in Golf World’s list?

By: 2017. 09. 22.

How shall I say it? An old habit of golf club managers and marketing/PR managers to think about being ranked on the list of leading golf magazines (in this case Golf World) will help them to promote their…

John Strawn with Tim Boyle April 2015 golf retailing

The paradox of the golf equipment industry: Columbia Sportwear’s solution. Part 3

By: John Strawn, Director, Global Golf Advisors 2017. 09. 20.

Introduction to Part 3 This enquiry into the changing retail environment for golf equipment and apparel was stimulated by the decision last year by Nike and Adidas America to get out of the golf equipment business.  What did…

Callaway Golf Great Big Bertha Epic Star driver

The ultra-light & premium Callaway Great Big Bertha Epic Star family

By: 2017. 09. 18.

Early this year, Callaway Golf has launched the Callaway Golf Great Big Bertha Epic golf club family. Now, they are launching its 2.0 version. Now, Callaway’s new GBB Epic Star line builds on that performance-profile by incorporating an ultra-premium,…

IGTM - golf destination challenges in 2018

How should golf destinations get prepared for 2018?

By: 2017. 09. 15.

This post could have been only about the coming IGTM event that will be held on 11-14 December, in Cannes, France, but I think we should focus more on the global travel forecasts and hospitality trends (e.g. smart…

Bom Sucesso golf tourism outside Algarve

How to show golf tourism opportunities outside the Algarve?

By: 2017. 09. 11.

I am almost completely sure, that when someone asks you about golf in Portugal, you will answer as a flash the Algarve. This is not a big surprise, 45.1% of golf courses supply in Portugal is concentrated in the Algarve.…

Facebook Messenger ChatBot for golf club membership and green fee sales

Selling Green Fees & Membership via Facebook Messenger

By: Sam Poole, General Manager at Leigh Golf Club 2017. 09. 08.

When used in the correct way, social media can be an incredibly effective marketing tool which has the capability to generate a direct return on investment. Having a professional and consistent presence on all social media channels such…

Portugal golf industry and trends

Success story of golf in Portugal and future trends

By: Jose Villa Cardoso 2017. 08. 31.

Portugal is one of the top golf destinations in the world. Most of the golf courses are located in Algarve, in Southern Portugal, but there is a significant number of amazing golf courses in all continental areas, including…

Titleist 718 iron family

For dedicated golfers: the new Titleist 718 irons

By: 2017. 08. 30.

In 5 weeks, the new Titleist 718 irons will be available in golf shops worldwide beginning September 29, with fittings beginning September 1. Titleist says that the new Titleist 718 irons are about maximizing MOI and ball speed. What I…

London Golf Club Rain Bird v8 software Paul Kennedy Head of Irragation and Water Management

London Golf Club is changing to data driven irrigation

By: 2017. 08. 28.

In these days, the London Golf Club is changing to a data driven irrigation solution, the Rain Bird V8 irrigation, and control software. The software was launched in May 2017. I am sure that Paul Kennedy, Head of…

golf travel blogs influencer marketing

TOP 10 golf travel blogs to consider

By: 2017. 08. 25.

As we all know that people will be influenced by many things during their customer journey before they arrive (if they arrive at all) to our golf resort/club or to the golf resort's website. We also know that 90% of the consumers…

TaylorMade P790 irons_Exploded Club

6 new innovations in the new TaylorMade P790 irons

By: 2017. 08. 23.

Have you heard that TaylorMade is expanding its successful P700-series iron lineup with the addition of the P790 irons? I have to summarize in one sentence the essence of the new TaylorMade P790 irons it would be: a forged players'…

Prince's Golf Club renovation works in 2017

How should Prince’s Golf Club’s Himalayas course be renewed?

By: 2017. 08. 18.

The Prince's Golf Club is continuing to invest in its golf courses. In 2009, the European Golf Design was requested to help remodel and introduce some new bunkers. This time, the Prince's Golf Club has announced an extensive and ambitious plan…

Cleveland Golf Launcher HB Woods crown

Cleveland Golf announces new launcher woods and irons

By: 2017. 08. 14.

I got used to it that golf equipment manufacturers in this part of the golf season usually come up with limited edition golf club models. This is why interesting the announcement of Cleveland Golf. Cleveland Golf’s new woods and…

PGA Catalunya Resort - Celler Mas Hereu_vine planting

How could PGA Catalunya Resort utilize wine tourism trends?

By: 2017. 08. 11.

Did you hear that PGA Catalunya Resort will have a new, on-site vineyard? The Celler Mas Hereu, will eventually see the European Tour Destination produce its own wine. The idea of combining wine and golf is not totally a new…

Scotty Cameron Futura 5.5M

Will you find the feel of a blade in the new Scotty Cameron Futura 5.5M?

By: 2017. 08. 10.

Do you enjoy the new line of Scotty Cameron Futura putters that was launched in March 2017? The new Scotty Cameron Futura 5.5M extends the popular Futura line with a model designed for players seeking a smaller mallet with additional…

Abu Dhabi Golf Club

What are the new golf destination promotion techniques in 2017?

By: 2017. 08. 09.

Troon International has recently sealed a partnership with leading golf tour operators Golfbreaks.com, Your Golf Travel and golf.extra, to increase visibility and encourage more golfers than ever to venues within its world-class golf course portfolio. Properties in the…

The Pro Shop at Gearhart Golf Links

The Paradox of the Golf Equipment Industry: The Demise of the Green Grass Shop – Part 2.

By: John Strawn, Director, Global Golf Advisors 2017. 08. 08.

In 1989, the designer of a new American golf course called Persimmon Ridge hit the ceremonial first tee shot at the grand opening. As the now-familiar sound of a metal driver hitting a ball rang across the teeing…

Glenmuir Spring Summer 2018 Collection Ladies Sunrise Spread

The LPGA will not have an issue with the new Glenmuir Collection

By: 2017. 07. 24.

Between us, I don't really understand the concerns of the LPGA Tour regarding LPGA Tour players' attire. You might find extreme examples, but most of them are not sexist, but rather sporty and modern. If you select any…

Webb Simpson Burns & Wilcox sponsorship

How could the Burns & Wilcox sponsorship deliver results?

By: 2017. 07. 20.

While Webb Simpson can be happy for the Burns & Wilcox sponsorship deal, I would suggest them rethink and revise how to maximize this sponsorship and cooperation. Marketers like Burns & Wilcox should move beyond putting their logo the…

Alastair Spink Head Coach at love.golf

Why love.golf is attractive for women?

By: Alastair Spink - Head Coach at love.golf 2017. 07. 19.

Recently, I was lucky enough to talk with Alastair Spink, the Head Coach at love.golf about the challenges and achievements of their program. For those of you who have not heard about this initiative, it is a social…