Author: Miklos Breitner

My Golf Management Verband Deutschland membership & the German golf industry

Why the German golf industry deserves more attention?

By: 2018. 12. 31.

Next month I will join the German Golf Management Association (GMVD). Many of my friends from the golf industry asked me what is the point to join this golf organization. I am really curious about the German golf…

Scottish Golf Tourism Industry

Can Scottish Golf Tourism industry exceed the £325 million target?

By: 2018. 12. 27.

In 2016, the study of VisitScotland and Scottish Enterprise found that the Scottish golf tourism industry worths £286 million. The Scots are very optimistic now. A review of Scotland’s National Golf Tourism Strategy has extended the industry’s target…

Turtle Bay Resort Arnold Palmer Course

Who will recognize Turtle Bay Resort in 2019?

By: 2018. 12. 19.

Don't worry nothing bad happened at the Turtle Bay Resort on the island of Oahu, Hawaii. For those of you, who are not familiar with the Turtle Bay Resort, it is located on Oahu’s famed North Shore, approximately 50 minutes…

Golf club employee experience development finding the ideal candidates

How golf club employee experience impacts CX?

By: 2018. 12. 17.

In these days I am reading Micah Solomon's 'The Heart of Hospitality' book. Although it is about the hotel business (e.g. Marriott International, The Ritz-Carlton Hotels & Resorts, Four Seasons Hotels & Resorts), we as golf clubs and…

Bob-Vokey-HandGround-For golfers seeking tour-level customizations

Vokey’s HandGround program: feel like tour players!

By: 2018. 12. 14.

There is no week when I do not hear about the importance of product and service personalization.  Do you remember Mac Daddy 4 Callaway Custom Wedges from February 2018?  Callaway is offering tour-level customization & personalization for Mac Daddy…

Wilson Staff D7 iron-2019-Beauty-Photography-7-Iron-4

For risk avoiders in 2019: the new Wilson Staff D7 irons

By: 2018. 12. 11.

Do you remember the award-winning Wilson Staff FG Tour V6 irons from 2017?  If not, then I will summarize below the essence of the Wilson Staff FG Tour V6 irons: In the Wilson Staff FG Tour V6 irons we…

Madinaty Golf Image

Madinaty Golf facilitates to 600,000 people

By: 2018. 12. 10.

I must admit that I don't hear to much about golf development in Egypt, unlike in Oman, Qatar, Morocco etc. The R&A's latest 'Golf Around the World' publication says Egypt (25 golf clubs) is not among the TOP5…

Burhill Golf and Leisure (BGL)-The Shropshire Golf Centre-Stuart-Perry-GM

The Shropshire Golf Centre & the return on customer experience investment

By: 2018. 12. 06.

In less than a year, I had the chance to talk about customer experience measurement both with Colin Mayes (CEO, Burhill Group) and Guy Riggott (Operations Director, Burhill Group) about customer experience measurement. It was great to hear…

The Scandinavian Members' bag tag

The Scandinavian case study: What type of golf club is yours?

By: David Shepherd - CEO, The Scandinavian 2018. 12. 05.

When entering a new club, the first few months are without doubt spent evaluating the club and the situation the club is in. Determining the strengths, weaknesses, opportunities, threats, existing membership and maybe learning about the local culture…

authentic golf travel experience is on demand

Provide authentic golf travel experience or you will lose!

By: 2018. 12. 04.

Last month, I had an interesting conversation with Carlos Ferreira, the owner of Tee Times Golf Agency (a leading Portuguese golf travel agency) about the possible new roles of golf travel agencies in the promotion of existing and/or…

AIG Women's British Open Championship 2019

AIG is the new title sponsor of the Women’s British Open

By: 2018. 11. 30.

Back in 2015, I already had the feeling that Ricoh's sponsorship of the Women's British Open will not continue after 2018. The company has been the title sponsor of the Ricoh Women’s British Open since 2007. In 2018, the Women’s…

Callaway Golf Big Bertha irons

How Callaway boosted the performance of the new Big Bertha irons?

By: 2018. 11. 29.

Two years ago Callaway Golf has launched the Big Bertha OS irons. These irons feature a new clubhead construction, called the Exo-Cage, that promotes more distance in an entirely new way + the 360 Face Cup Technology. In May…

Troon wins Saddle Creek Golf Resort assignment

Troon wins Saddle Creek Golf Resort assignment

By: 2018. 11. 28.

Troon has been selected to manage Saddle Creek Golf Resort, a semi-private golf club in Copperopolis, California. Troon Golf, the resort and daily-fee club operations division of Troon, will manage the golf, restaurant, bungalow rentals, and club operations at…

Wilson Staff Cortex-AdjusrableWeights-Driver vs Driver Competition

The newest member of the Wilson Staff family: Cortex driver

By: 2018. 11. 26.

Do you remember that two years ago Wilson Staff in cooperation with Golf Channel held the first crowdsourcing reality show (Driver vs Driver) to find the next Wilson Staff driver? The Golf Channel’s Driver vs. Driver 2 had its season…

Understand your golf club's customers' journeys!

Understand your golf club’s customers’ journeys!

By: 2018. 11. 23.

It was a great pleasure and honour to give a presentation on customer journey mapping in golf clubs at the latest CMAE European Conference on Club Management 2018 in Marbella. I thought to share with you what do…

Cape Wickham Golf Links has selected Troon

Troon International adds Cape Wickham Golf Links

By: 2018. 11. 22.

Just one year after Cape Wickham Golf Links has been sold for almost $16 million to Ekaterina Kolmakova, a Vietnam-based investor here is another major change. Troon International has been selected to manage the Australian Cape Wickham Golf Links.…

Wilson Staff DUO Professional golf balls

The new Wilson Staff DUO Professional golf balls are…

By: 2018. 11. 08.

The new Wilson Staff DUO Professional golf balls are the company's latest crossover golf ball. All DUO Professional golf balls will be available on Wilson.com and retailers starting on Monday, December 3rd. The MAP price is $34.99. The Wilson Staff …

Vidago Palace Portugal

40 tips where to play golf in the autumn in Portugal & Spain

By: 2018. 11. 07.

We can all agree on that 2018 was a great year for the Portuguese golf tourism industry: Just like in 2017 Portugal won the World's Best Golf Destination title at the World Golf Awards. I go even further, Portugal…

Carnoustie Golf Links - Scottish Golf Tourism Awards 2018 - team

Carnoustie Golf Links won the Best Golf Course over £100 category

By: 2018. 11. 06.

Not so far away from The 147th Open (was held at Carnoustie Golf Links; winner: Francesco Molinari), I thought to share with you the latest success of Carnoustie Golf Links. Carnoustie Golf Links won for the second time (first time…

Cleveland Golf - Huntington Beach SOFT Putter

In Focus: Cleveland Golf Huntington Beach SOFT putters

By: 2018. 11. 05.

Just before I fly to the European Conference of the Club Managers Association of Europe in Marbella, Cleveland Golf will launch its latest putters the Huntington Beach Soft putters on 16th November. Cleveland Golf said the hallmark of the…