Vokey wedges have been the top choice of players on the PGA TOUR every year since 2004. Last season, over 50% of the wedges in play were Vokey Design, with 7 of the world’s top 10 players at…
Tenia Workman, executive director of the Georgia Golf Course Superintendents Association, has been selected to receive the 2024 Outstanding Contribution Award from the Golf Course Superintendents Association of America (GCSAA). The Outstanding Contribution Award is given to an…
According to data published by the British Heart Foundation in April 460 people will die from heart or circulatory disease, Around 130 of them will be younger than 75, 7.6 million people are living with a heart or…
I have been keeping an eye on the progress of The Cabot Collection for a while now. I'm interested in how they select their locations, golf course designers, and other aspects of their business. As part of my…
Boxto (Launched at the 2023 PGA Merchandise Show) – manufacturer of premium handcrafted leather golf shoes and belts – has appointed 7 new independent sales reps for territories across the U.S. as it prepares for a landmark 2024.…
A modern golf cart fleet can be a real profit center for golf clubs. An investment in modern vehicles that pays for itself within a few years and provides guests and the club with real added value. Here,…
It is fair to say that AI-powered personalization has emerged as a game-changer. AI recommendations are becoming indispensable tools for enhancing customer & golf experiences. The utilization of AI-powered personalization has emerged as a highly effective strategy to…
I was intrigued by the Kelly Ranch Golf Club development project's $100 million price tag. The project's scale and scope have piqued my interest, and I would like to learn more about it. Fortunately, I was able to…
I have already reported to you twice this year that it is not impossible to solve the damage caused by floods to the bunkers of our golf courses. Now, I will show you the example of Hoover Country…
It would be folly to think that all golfers are the same. We have to learn the difference between them and how to differentiate among them to be able to attract the right customers to our golf clubs…
I have the impression that the luxury property market is doing well despite the uncertainty, stubborn inflation, interest rate gyrations, etc. Amidst changing times, traditional buyers continue to seek the serenity of waterfront luxury and the peacefulness of…
Yesterday, I shared some news about Sami Strutt, who has decided to step down as COO of the British & International Golf Greenkeepers Association. After dedicating 30 years of service to the organization, Sami has decided to move…
Last year, I reported to you regarding the Golf Passport by Cascais, which has partnered with Zest.Golf, a channel manager technology company. Zest.Golf's solution was also found to be compelling by Barcelona Golf Destination. It’s crucial for golf…
The Kelly Ranch Golf Club is all set to become Texas' 908th golf course, opening its doors in 2025. The $100 million Kelly Ranch Golf Club - by Escalante Golf - is located on 240 acres of rugged rolling…
I have got the impression that Rosewood Hotels & Resorts (30 hotels at this moment & 24 under construction) is intentionally looking for properties away from tourist epicenters. One of the elements of the formula for luxury hotels…
I was so thrilled when I heard about the opportunity to play St Andrews' Old Course in reverse, and it immediately brought to mind two other incredible golf courses that I can't wait to tell you about! These…
Sweetspot, a Stockholm-based revenue management company, has successfully reached a noteworthy milestone. The achievement is a testament to the company's dedication and expertise in revenue management. 59club Nordic has just partnered with Sweetspot. This collaboration will provide Golf…
The proliferation of advertisements on digital displays - indoor golf media - within golf clubs has become increasingly evident. This trend is noteworthy due to its potential to impact communication efficiency significantly. To gain a comprehensive understanding of…
For a considerable time, I have been underscoring the significance of social proof as a central tool for attaining trust, soliciting interest, and ultimately boosting sales. In light of this, I will refrain from repeating myself. If you…
I've attended a few IGTM events and heard much about Morocco as a golf destination. It's piqued my interest! I even had the chance to report on Assoufid Golf Club and Atalayoun Golf Resort. Last week, I met…