Author: Miklos Breitner

TaylorMade is reinventing POS communication

By: 2010. 07. 08.

TaylorMade recently came up with a witty solution to engage sauntering potential customers by placing touch screen TVs in golf pro shops. It is a great help to those who do not know how to buy and what…

Who are the Hickory Golfers?

By: 2010. 07. 06.

I have just ordered via Amazon.com, Bernard Darwin's book: Bernard Darwin on Golf. To this point it would not be interesting, if it does not turn out that the  author of the book was member of the Society…

Belton Woods Golf Club is struggling on Facebook

By: 2010. 07. 05.

Last weekend I read about a very bold and brave action of De Vere Hotels, Resorts & Venues (owner of Belton Woods Golf Club) by coming up with a flexible golf club membership model to stop the declining…

New golf club membership policy recquired

By: 2010. 06. 23.

Once again there was an interesting article in Golf Monthly (June, 2010). The article talked about the challenges of golf courses how to retain golf club members and halt the negative trend. There was a survey in England,…

Golf shaft opitimization by Titleist and Mizuno

By: 2010. 06. 20.

Just like online content, golf shafts are also becoming more personalized and optimized to our needs. Within a year two well-known golf equipment manufacturers Titleist and Mizuno came up with golf shaft optimizers. Chris McGinley, vice president of…

Golf Salary & Benefits Study 2010

By: 2010. 06. 13.

After a big break I am back. I hope you forgive me for such delay. Recently I came across with Club Managers Association of Europe (CMAE)and and executive recruitment specialist, Colt Mackenzie McNair's new findings about golf salaries…

Death of the Hungarian golf champion

By: 2010. 05. 09.

The Hungarian golf community was shocked by the murder of Krisztina Fodor. Krisztina (pronounce it as Christina) the Hungarian golf champion was murdered/butchered by his husband (according to the police) 4 days ago in her home. Yes, butchered…

Is Russia viable for a golf business opportunity? – part 3

By: 2010. 04. 25.

As I promised in my previous post, now Lyne Tumlinson, the former director of Career Services at

MacGregor Golf is Back

By: 2010. 04. 16.

I was really happy to read today on The Golf Wire that the iconic golf equipment brand MacGregor Golf is returning with a new, revamped lineup of premium golf equipment. For those who are not familiar with the…

Is Russia viable for a golf business opportunity? – part 2

By: 2010. 04. 15.

As I promised earlier, Lyne Tumlinson, the former director of Career Services at

Is Russia viable for a golf business opportunity? – part 1

By: 2010. 04. 10.

As I promised in my previous post, former director of Career Services at

GCSAA on Golf Business Monitor

By: 2010. 04. 08.

After 10 months of blog writing, I am really excited to have my first guest writer. Former director of Career Services at Golf Course Superintendents Association of America (GCSAA), Lyne Tumilson will be my first guest writer here…

Over communication of golf equipment brands

By: 2010. 04. 05.

Many people are giving different interpretation of over communication, in my case it is about exaggerated frequency of communication. In marketing communication text books you will find chapters about the desired number of frequency of communication messages. They…

This shouldn’t disturb your golf game

By: 2010. 03. 25.

When was the last time when in the middle of your golf play/golf tournament/whatever felt urgent need to run back to the club house and find the "rest room". Green Toi Gmbh came out with a smart idea…

Hybrid turfgrass mowers comes to golf industry

By: 2010. 03. 24.

It had to come and it arrived. Ransomes Jacobsen came out with a hybrid riding greens mower: Eclipse 322. The unique hybrid drive system, seems to be a radical departure from the hydraulically driven machines of the past…

Golf course insurance as is should be

By: 2010. 03. 13.

Spring is coming soon, and with it also "side effects" of post-winter time like inland waters and floods are endangering golf courses at least in Europe. But we should be also prepared for hurricanes whenever they likely to…

Acushnet prefers to focus on golf balls

By: 2010. 03. 11.

Recently I came across with the news that Acushnet (the golf business of Fortune Brands, Inc. (NYSE: FO)) the owner of Titleist, Footjoy golf mega-brands is likely to sell its golf club brand Cobra Golf to the German…

EA’s social media power with Tiger Woods

By: 2010. 03. 08.

Do we remember that EA (Electronic Arts) "Walk on Water" spot with Tiger Woods from 2009?The ad went viral and generated 4,682,727 views (8/3/2010) within less than a year. How much it would cost to reach such a…

Golf Crocks is introducing…

By: 2010. 03. 04.

While Crocks Company is struggling to survive, there is company (Dawgs Golf) that tries to copy Crocks.  Dawgs Golf position himself as a premium brand due to the high end EVA (ethylene vinyl acetate, or closed cell resin)technology.…

Wrestlers on golf courses

By: 2010. 02. 20.

We would think golf is a peaceful sport and game, but there are companies that think differently. Namely, Armourbite came out with a teeth-protector. To justify themselves, they say (and it is true in general) that when we…