Tag: PGA

EA Sports selects Rory McIlroy

By: 2015. 03. 17.

EA Sports announced today Rory McIlroy as the cover athlete and namesake of its golf franchise, officially making him the face of EA SPORTS Rory McIlroy PGA TOUR, releasing in June 2015.  EA SPORTS Rory McIlroy PGA TOUR is the…

PGA of America CEO Pete Bevacqua found a new pursuit

By: 2015. 01. 09.

New year, new challenges. Pete Bevacqua, has been named Chairman of World Golf Foundation’s Board of Directors for 2015. Bevacqua succeeds Tim Finchem, Commissioner of the PGA TOUR, who served as the 2014 Board Chairman. Bevacqua became the…

Will Tiger Woods sink Nike Golf?

By: 2014. 05. 25.

I have just heard a rumour that Tiger Woods might not be able to continue to play as a professional golfer due to his injuries. This is why I thought to analyze a little bit the brand Tiger…

First time in PGA Tour

By: 2013. 03. 18.

There must be a great presistence in Kevin Streelman if he didn't give up his PGA career after 152 unsuccessful PGA Tour start. His efforts brought the desired/dreamt results yesterday by winning at the Tampa Bay Championship.The win earned…

First time in PGA Senior Championship history

By: 2013. 03. 06.

I've got an impression that senior championships are in the shadow. It can be a great opportunity to meet former golf champions who once made headlines.  De Vere Mottram Hall, Cheshire will hold between 6th-9th June the ISPS HANDA…

Who will be the European Tour players in 2013?

By: 2012. 11. 07.

As we are coming closer to the real winter, I look with envy on our Spaniard friends who can always find a golf course in their country where they can play without jackets and enjoy the sun.  I…

GolfTube goes live

By: 2012. 08. 29.

I have just came across with a golf video site that I would call it as GolfTube (the real name is Click on Golf. Unlike IMG Media's Golfing World, this portal is aggregating contents from all around the world…

Golf rocks tennis’ TV audience in US

By: 2011. 06. 13.

I was surprised to read in the latest edition of The Economist (June 11th 2011) that in US people prefer to watch golf over tennis. I started to check worldwide ranking of US tennis players where I had…

Golf course insurance as is should be

By: 2010. 03. 13.

Spring is coming soon, and with it also "side effects" of post-winter time like inland waters and floods are endangering golf courses at least in Europe. But we should be also prepared for hurricanes whenever they likely to…

PGA.com’s weak attempt in social media

By: 2010. 01. 31.

Recently I came across with PGA.com's Facebook brand page. While I analyzed this brand page, I was thinking about the goals and obejctives of it. What I know from my work  that companies are launching brand pages for…

US golf courses’ revenues are sharply falling in 2009

By: 2009. 12. 10.

As it was expected golf courses' revenues declined significantly not just because of the economic climate, but also the stubborn attitude of golf course owners and managers. These golf course managers should understand that as a result of…

An ancient golf promotion website

By: 2009. 10. 29.

Today I found a website of a golf promotion company, called Links Marketing&Promotions. I felt like I am back in the late 90's. No introduction who they are what are they doing (although from menu names you can…

Golf Expo Munich with great findings and stories

By: 2009. 09. 30.

Huh, I have just returned from Golf Expo (Munich, Germany). It seemed to me that we outgrew the place. 3 big halls and a conference room were not enough. I felt very crowded the place. I met lot…

Golf club managers are earning really bad

By: 2009. 09. 11.

When the economic climate is not in favor of golf courses, golf club managers' job descriptions are widening with new skills and duties. In general, the minimum requirements are bachelor's degree, 5+ years experience managing a full service…

China golf market will lead the world

By: 2009. 09. 11.

If China is able to keep this pace of development soon can be the No.1 golf nation and golf equipment manufacturer of the world. China has already surpassed Japan. The annual growth rate of golf courses in the…

R&A’s new website is missing the point

By: 2009. 09. 08.

R&A launched recently a new website, www.bestcourseforgolf.org to help golf course developers,owners and average golfers to perform better. Great!! I would expect from such website that it enables me to ask questions from the editors, evaluate content and…

Golf sponsorship budgets are in danger

By: 2009. 09. 07.

As a groundswell, the collapse of the American automotive and financial sector arrived to the golf industry by significant cuts in golf sponsorship budgets. The sponsorships shrunk by 3.7% according to IEG LLC.  As one of the major…

PGA golfers on Twitter

By: 2009. 09. 06.

It is very likely that PGA golf players are also discovering the social media to boost their popularity and indirectly their sponsors, the golf equipment manufacturers. Today I found an interesting website (https://twitter-athletes.com)that collects Twitter accounts of sportsmen…

Golf Equipment Industry in social media (part 2)

By: 2009. 08. 31.

As last I wrote, I am trying to discover how golf equipment industry are performing in social media particularly in Facebook, Twitter and blogs. In my study I checked the following brands: Ben Hogan, Benross, Callaway, Cleveland, Cobra,…

Golf Equipment Industry in social media

By: 2009. 08. 28.

Recently I found Burson-Marsteller's study how Fortune 100 companies are using social media. Unfortunately non of the major golf equipment producers are on this list. However golf equipment manufacturers should pay attention to this new phenomenon. This founding…