Tag: sponsorship

JCB Golf of Country Club 17th Hole Par 3

JCB Has Secured An Important Multi-year Partnership Agreement With LIV Golf UK

By: 2024. 03. 21.

As you know, LIV Golf London debuted at Centurion Club in 2022. The English golf club also hosted the LIV Golf Invitational Series in 2023. Thus, we witnessed some of the world's most talented golfers, including Dustin Johnson,…

Stuburt Louis Oosthuizen Stinger GC Captain

LIV Golf secured its 1st multi-brand partnership with Stuburt!

By: 2024. 03. 11.

Through a partnership with LIV Golf, Stuburt - a British apparel brand since 1860 - has become the exclusive on-course apparel partner for all three teams (out of 13): Torque GC, Fireballs GC, and Stinger GC. The partnership…

Partnership between LET and John Deere extended

How lucrative is it for John Deere to sponsor the European Ladies Tour?

By: 2023. 08. 16.

In October 2022, SponsorUnited published an interesting insight regarding sponsorship of women's sports events. They claim: "Sponsorships with women grew 20% year-over-year across the major US sports (LPGA, NWSL, WNBA, WTA), top European soccer leagues (Women’s Super League…

rolex-and-sports-golf-the-us-open-matthew-fitzpatrick in 2022

How can Rolex ensure that the 123rd U.S. Open Golf Championship will be remarkable?

By: 2023. 06. 07.

I understand that everyone is currently preoccupied with the recent merger announcement between the PGA Tour and LIV Golf. Let's talk about next week's 123rd U.S. Open Golf Championship. The Los Angeles Country Club will become the 53rd…

106th PGAof America Annual Meeting Don Rea Jr.

What do the PGA of America and the golf industry need to succeed?

By: 2022. 11. 24.

After hearing that Don Rea Jr. became the new vice president of the PGA of America, I thought it is a great moment to ask him about his plans, the challenges of the PGA of America, and the…

Signing Ceremony 2020 Commercial Bank Qatar Masters

The 2020 Commercial Bank Qatar Masters found a new host!

By: 2019. 10. 22.

Since 1998, the Doha Golf Club has been the host venue of the Commercial Bank Qatar Masters. But now, the 2020 Commercial Bank Qatar Masters, a European Tour event is moving to the Education City Golf Club. This…

Augusta National Golf Club Rolex sponsorship crowd

20 years of Rolex & The Masters tournament

By: 2019. 04. 03.

I wanted to write about a serious topic. However, I could not pass by the 20th anniversary of Rolex sponsorship of The Masters. If we check more closely the relationship between Rolex and golf then we can see…

Put the audience at the HEART of your promotions

By: Pat Roque 2015. 02. 14.

My next guest writer is Pat Roque from Business Boomers. I met her at the PGA Merchandise Show in Orlando and found her thoughts really interesting. Pat promotes golf brands, organizations and teaching professionals to grow sales, enrollment, retention,…

Ping’s sponsorship challenges with Michael Phelps

By: 2013. 02. 04.

Last week I came across with the news the Ping signed a sponsorship deal with the olympian swimmer superstar Michael Phelps. John Solheim, Ping's chairman and chief executive officer expressed his hopes that "his global presence as a…

First Nike Golf ad with Rory McIlroy

By: 2013. 01. 15.

As it was expected Nike Golf signed a sponsorship deal with Rory McIlroy. I keep up my opinion that Rory McIlroy could have signed a bigger sponsorship deal with Nike Golf, even he lost an important contract with Jumeirah. The…

Changes in De Vere Group’s sponsorship strategy

By: 2012. 12. 20.

Recently I heard that Katherine Grainger (she was selected as one of the 5 athlete ambassadors for promoting the key messages of Team GB - the 2012 Olympic Team; 6 times world champion) and Gavin Hastings are partnering…

Nike Golf insists on Tiger Woods

By: 2009. 12. 19.

Nike Golf is one of those very few sponsors of Tiger Woods who did not change their sponsorship cooperation with the golf player. The question rises what makes Nike Golf so loyal to Tiger Woods? Is it still…

Tiger Woods annual 100 million USD sponsorship income in danger

By: 2009. 12. 12.

As Tiger Woods' private life gets more publicity, companies are reevaluating their cooperation with the golf player. A successful sportsman is always a good tool for companies to communicate their values by sponsoring sportsmen. Tiger Woods is also…

Now it is final: golf is an Olympic Game in 2016

By: 2009. 09. 25.

After a long-long fight for the recognition, the Olympic Committee decided to add golf to the list of olympic sports. Now it is our turn to meet expectations. These expectations are likely to be counted in GRP, revenue…

Golf sponsorship budgets are in danger

By: 2009. 09. 07.

As a groundswell, the collapse of the American automotive and financial sector arrived to the golf industry by significant cuts in golf sponsorship budgets. The sponsorships shrunk by 3.7% according to IEG LLC.  As one of the major…