Although Germany is the #2 golf country in Europe with 639,137 registered golfers (source: KPMG: Golf Participation in Europe 2015), we hardly talk about the country’s golf club business. Germany is also the country with one of the highest share of women’s participation (35%, just like in Austria).
This is why I was happy to hear about that Golf Club Pfalz has been assigned Troon (the international division’s 1st new assignment in 2016) to elevate the golf course conditioning to Troon golf course standards. Golf Club Pfalz stretches out over 6,638 yards (par-73; 18-hole championship golf course) through natural woodland.
The golf club is located between Neustadt and the Cathedral City of Speyer in South West Germany. The golf club has over 1000 golf club members and a vivid community life with regular competitions and tournaments. They even have a 100-seater dining room.
Under the guidance of Simon Doyle, Troon’s Director of Agronomy for Europe, the course and its greenkeeping team will develop the overall golf presentation, enhancing year-round playability and improving turf conditioning across the board. I hope they will pay attention to sustainability.
Although in a previous post about The Shire London Golf Club I wrote that golf club membership retention and acquisition should start with a positive golf experience on the golf course, we cannot neglect the so-called added value services (e.g. personalized offers and services, mobile tee-time booking service, mobile F&B solutions).
So, the long and the short of it is there are many opportunities to improve. The above-mentioned examples are not in the ‘nice to have’ category.
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