Cleveland Golf said the hallmark of the new Huntington Beach SOFT putters is Cleveland Golf’s proprietary Speed Optimized Face Technology (SOFT).
SOFT helps normalize ball speed across the face of the putter, meaning, no matter where you strike your putt, you get consistent speed and consistent distance.
A unique aspect of these Huntington Beach SOFT putters is a custom face-milling pattern for every head shape.
Rather than relying on the same face pattern on every putter shape, Huntington Beach SOFT utilizes a gradual face-milling pattern on higher MOI models, while using a more rapid milling variation on lower MOI models.
Cleveland Golf’s Huntington Beach SOFT putters feature a coarse, diamond-shaped milling pattern (it reminds me PING Sigma G putter) to soften the feel at impact while increasing friction for a more consistent roll.
Each one is crafted from soft 304 Stainless Steel, delivering a better feel and more confidence on the green.
Key Innovations Inside Huntington Beach SOFT:
- Speed Optimized Face Technology: Provides consistent distance and speed control on every putt, even mishits.
- Diamond CNC Milling Pattern: Deep grooves provide soft feel with a true roll that starts online.
- Optimized Center of Gravity Location: Strategic weight redistribution provides solid feel and stability for straighter putts.
- Tour-Proven Shapes: Six tour-proven models will suit any golfer’s stroke and style.
Pricing – Cleveland Golf Huntington Beach SOFT putters
Huntington Beach SOFT putters are available for $129.99 MAP with 16 unique color selections and four different color fill areas, providing plenty of personalization options to meet your needs.
Color personalization is available on each model for an additional $10.