Nielsen tracked a 107% increase in sponsorship spending globally in the first part of 2021. Nielsen's 2021 Trust in Advertising study found: Millennials (25-40) and Gen X (41-56) trust advertising the most. Those aged 65+, followed by Gen Z (15-24) and Boomers (57-66) have the…
John Deere has just marked the 30th anniversary of its renowned apprenticeship program with an open day to recruit the next generation of technicians to work across its agriculture, turf, and parts business. Over 1,000 apprentices have qualified…
A good reason for Saudi Arabia and Golf Saudi to cheer is when the Asian Development Tour will visit the Riyadh Golf Club in December. This is the first visit of ADT to the kingdom. Boasting a prize…
Atlas Turf International has just selected Jebsen & Jessen as its exclusive distributor in Southeast Asia. Jebsen & Jessen will represent Atlas Turf International’s complete line of turfgrass products throughout Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Singapore, Thailand,…
Last year I shared with you that John Deere has made a donation to the GCSAA Foundation, the philanthropic organization of the Golf Course Superintendents Association of America (GCSAA), to support First Green, which provides hands-on STEM (science, technology, engineering, and math) education…
A ResearchAndMarkets.com study found a year ago that the global sports technology market was valued at USD 17.9 billion in 2021 and is expected to reach USD 40.2 billion by 2026, at a CAGR of 17.5% between 2021…
Stephen Smith, the chief neuroscientist at PSYenz, recommended once ‘Sell the lifestyle, not the health, benefits of golf’. He believes promoting immediate returns such as being out in the fresh air or meaningful time with the family or…
One of the few benefits of the latest pandemic is the huge interest and demand for golf equipment and apparel. To handle the increased demand, and exceed golfers’ expectations in the pro-shops, is not a simple task. Hence,…
Golf in Scotland had an extraordinary year in 2021. The number of registered golfers grew by 7.17%: 179,832 registered golfers in 2020,192,724 registered golfers in 2021. The total number of golfers was 595,000 golfers. What is less flattering…
Trinifold Sports Management has just partnered with Centrum Solutions. This gave me the idea to interview James Byers (CEO, Trinifold Sports Management) and Leon Lloyd (Co-Founder & Director, Centrum Solutions). Where did the concept of Trinifold Sports Management…
Remember, authentic and organic always win. In the world of micro-influencers, authenticity is the currency. What can brands achieve from cooperating with mega-influencers like Peter Finch (500K followers on YouTube) or Rick Shiels? In a previous article, I…
In January, I already told you about the opening of the W Costa Navarino hotel this year. The launch of the hotel will be on August 11. It will be the first W Hotel in Greece. Before I share…
In recent years, the efforts of Sentosa Golf Club have impressed me the most as they try to make their operations environmentally friendly and sustainable. The 2022 EIGCA Annual Meeting was held from Monday 27th to Wednesday 29th…
Insider Intelligence found in 2022, worldwide retail e-commerce sales will exceed $5 trillion for the first time, accounting for more than a fifth of overall retail sales. In 2022, worldwide retail sales are poised to grow 5% year-over-year…
Recently - at the U.S. Open, at The Country Club, Brookline - I had the chance to interview Jon Podany the Chief Commercial Officer of the USGA. This is what you can read here. Jon Podany, Chief Commercial…
The forecasts by WTTC and Oxford Economics say if the vaccine and booster rollout will continue at pace, then - it is not a dream - the tourism industry is likely to outperform 2019 levels ($1.87 trillion) by over…
The name - Golf Lottery - of the initiative might be misleading. However, this is a bold & creative charity solution/platform. I only found one statistic about golf's money-raising capabilities. In 2019, the PGA Tour and its tournaments…
The 104th PGA Show is just over with the victory of Justin Thomas. Rolex re-established its partnership in 2021 when it regained the role of Official Timekeeper and Official Partner of the PGA of America and its PGA…
In the last four years, Troon is trying to diversify its portfolio and looking for new areas where it can utilize its club business expertise. This is how I explain the acquisitions of Peter Burwash International and Cliff Drysdale…
Knowing the women's golf participation statistics (26% - the share of registered adult female golfers in 2021) in Europe and in Portugal (20% - the share of registered adult female golfers in 2021), Penha Longa Resort's latest initiative…